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L.S Digital unveils its AI-driven operations management platform
LS Digital has announced the launch of DigiVerse 2.0, an Operations Management Platform designed to address the critical gaps and latent needs in digital business transformation, while also preparing...
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Google mandates disclosure for digitally altered content in election ads
Google has announced new requirements for advertisers, mandating disclosure of election ads featuring digitally altered content depicting real or realistic-looking people or events. This update aims...
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Ipsos unveils a new AI-powered tool
Ipsos has announced the launch of Ipsos PersonaBot, an AI-powered tool that allows organisations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution...
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Government set to issue guidelines for advertisers on surrogate ads crackdown
The BJP-led NDA government, as part of its 100-day plan, is moving swiftly to safeguard consumer interests with forthcoming guidelines on surrogate advertisements, pesky calls, and greenwashing,...
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Case Study: How Bold Care’s ad ft. Ranveer Singh humorously talked about...
Bold Care launched a campaign featuring Ranveer Singh on social media handles to bring forth a conversation around destigmatising men’s sexual health and wellness in India. The campaign used a clever...
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Tribes Communication appoints Himanka Das as CSO
Tribes Communication has appointed Himanka Das as Chief Strategy Officer to lead the organization’s strategic vision and drive its expansion goals. As an industry leader, Himanka Das brings with him...
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Madison Media promotes Vinay Hegde to CEO – Investments
Madison Media, a unit of Madison World, has just announced that the agency has promoted Vinay Hegde as the Chief Executive Officer – Investments. Having over 25 years of experience and being...
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Snapchat rolls out new features to help users personalise their accounts
Snapchat has introduced a new set of features aimed at enhancing the personalisation of member accounts under its subscription model, Snapchat+. Some of these features include: Helping users design...
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Togglehead wins the digital mandate for The Arvind Store
Togglehead has secured the digital mandate for The Arvind Store. With this mandate in place, Under this mandate, Togglehead will manage the complete online presence of Arvind Store Brands, including...
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X set to roll out a downvote button for replies
X, formerly known as Twitter, is reportedly planning to reintroduce a downvote feature for posts—a feature it previously experimented with in 2021, before Elon Musk's acquisition of the platform....
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Fake followers and ethical concerns: Could micro-influencers be game changers...
In the age of influencer marketing, while determining an influencer’s worth and setting concrete parameters are important, equally important is determining metrics that would reflect actual efficacy...
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MIB’s new advisory limits SDC mandates to food and health sectors
The Ministry of Information and Broadcasting (MIB) has issued a new advisory concerning the self-declaration certificate (SDC) requirement. This advisory mandates that the Food and Health sectors must...
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Unilever Global CMO for Dove Alessandro Manfredi moves on
Alessandro Manfredi, who served as the chief marketing officer for Dove at Unilever, has moved on from his role. Manfredi announced the news in a LinkedIn post. Manfredi remarked, "A few months ago,...
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The St.Regis Goa Resort appoints Jaya Acharya as Director of Marketing and...
The St. Regis Goa Resort has announced the appointment of Jaya Acharya as the Director of Marketing & Communication. With an illustrious career in digital marketing and advertising, Jaya brings a...
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WhatsApp to roll out its personalised AI avatar generator
WhatsApp is reportedly developing a new generative AI feature that will enable users to create personalised avatars for use in any imagined scenario. This upcoming feature, identified in the latest...
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Google's emissions surge as AI priorities challenge climate goals
Google's greenhouse gas emissions have surged, as revealed in its latest environmental report, highlighting the challenge of meeting its climate goals amid a focus on AI. The company aims to halve its...
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Threads hits the 175 million user mark on its one-year anniversary
Meta has confirmed that Threads has grown to 175 million users, marking its first 12 months. Introduced as an alternative to Elon Musk's X in July 2023, the initial surge led Threads to set a record...
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Ads that perform well on TV have only a ~50% chance of performing well in...
Kantar has unveiled the ads that were most effective and creative across India in 2023. The company tested more than 12,000 creatives for its clients around the world in 2023. Over 11% (1,400+) of...
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30 years of the same educational advertising following category codes have...
Imagine a commercial for a cooking oil brand. What strikes the minds? It’s probably an image of a dinner table with the mother serving food that smells tempting, and later, it’s revealed that it is...
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How ‘Kab aa raha hai Mirzapur Season 3’ kept fans on edge
The much-anticipated return of Mirzapur hits Prime Video on July 5 at 12:00 a.m. Over three years since the dramatic finale of Season 2, in which Kaleen Bhaiya barely escaped with his life, Munna...
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