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AB De Villiers joins nutrition startup Supply6 as brand ambassador
Supply6, Bangalore-based health food brand, has onboarded former South African international cricketer AB De Villiers as brand ambassador and investor. This partnership merges his athletic excellence...
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FSSAI cancels licences of 111 spice producers over contamination concerns
The Food Safety and Standards Authority of India (FSSAI) has revoked the manufacturing licences of 111 spice producers, according to media reports. These producers have been ordered to halt production...
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Govt to introduce new hoarding policy for Mumbai Metropolitan Region
The Maharashtra government will soon introduce a policy on hoardings in the Mumbai Metropolitan Region (MMR), as announced by state Minister Uday Samant in the legislative assembly on Monday. This...
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YouTube allows the removal of AI-generated content that mimics users
In June, YouTube introduced a policy change that allows individuals to request the removal of AI-generated or synthetic content that mimics their face or voice. This new policy falls under YouTube’s...
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In today's landscape, tokenism is all too common: Ruchika Varma
In early 2023, Future Generali India Insurance launched an OOH campaign featuring two queer couples on billboards, perhaps a first in the nation's traditional media landscape. After the insurance...
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PUMA India onboards Riyan Parag and Nitish Kumar Reddy as brand ambassadors
In order to deepen its connection with Gen Z consumers, PUMA India has onboarded Riyan Parag and Nitish Kumar Reddy as its brand ambassadors. As the new brand ambassadors, the duo will be a part of...
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LEGO Group appoints Publicis One as its new global media agency
The LEGO Group has appointed Publicis One, powered by Starcom, as its global media agency following an 18-month pitch that included incumbent agency Initiative. With the group consistently connecting...
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Meta to change the 'Made with AI' label to 'AI info' for AI-edited photos
Meta recently faced criticism after introducing a 'Made with AI' label on tagged photos in May with photographers expressing dissatisfaction, noting that the label was being applied to real photos...
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EU Commission deems Meta's ad-free subscription non-compliant
Meta's strategy to let EU users opt out of ads and data tracking, in line with evolving EU regulations, could potentially incur significant penalties. The EU Commission has determined that Meta's...
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GroupM appoints Praseed Prasad as Chief Growth Officer in India
GroupM India, WPP’s media investment group, announces the appointment of Praseed Prasad as Chief Growth Officer. In its newly created role, Prasad will lead GroupM’s growth, marketing and...
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Collective Artists Network acquires Terribly Tiny Tales
Collective Artists Network announces its acquisition of Terribly Tiny Tales (TTT), an Indian storytelling platform. This strategic acquisition aligns with the company's vision to expand its influence...
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Kotak Life elevates Arun Shukla as EVP, Direct Marketing
Arun Shukla has been promoted to Executive Vice President of Direct Marketing at Kotak Life, according to an announcement on LinkedIn. Shukla, who has been with Kotak Life for over 11 years, has held...
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X rejoins GARM to assure ad partners about brand safety
X is working to reassure advertising partners about its commitment to brand safety by rejoining the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM). GARM is a coalition...
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SoCheers wins the digital mandate for ASUS India
SoCheers, a digital-first creative agency, has won the digital mandate of Taiwanese multinational electronics giant, ASUS for its Indian business. The account was won following a multi-agency pitch...
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CMF by Nothing announces Rashmika Mandanna as brand ambassador
CMF, a sub-brand of London-based technology company Nothing, has announced its partnership with the Indian film industry actress, Rashmika Mandanna. As the brand ambassador for CMF products, Mandanna...
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Why staying small is powerful: A strong local brand vs a weak national brand
India is a land where countless stories are born every day. There are millions of consumers across the country with diverse tastes, cultures, subcultures and lifestyles .The myriad India’s and their...
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Topps launches Anime Collectible Cards under Animax with an innovative...
Naruto, a show that holds some of our dearest memories, is cherished not only by us Gen Z, but also by our parents. Released over two decades ago, Naruto connects different generations, uniting us...
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What is truly stopping brands from representing the queer community?
As the colourful festival of inclusivity, Pride Month, fades into the background; a sad reality comes to the surface — the diminishing representation of the LGBTQIA+ community in advertising. This...
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Zee Sarthak's new campaign addresses menstrual taboos using shadow puppetry
L&K Saatchi & Saatchi has unveiled a film that highlights the 'Naali Bindu' (Red Dot) initiative by Zee Sarthak, aiming to challenge societal taboos surrounding menstruation and empower women....
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Unacademy lays off 250 employees in efforts to cut costs
As part of a cost-cutting initiative aimed at streamlining operations and improving financial efficiency, edtech startup Unacademy has terminated 250 employees, as reported by CNBC-TV18. According to...
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