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New YouTube Premium plans and features on the horizon
YouTube has unveiled new plans for its YouTube Premium subscriptions. The company aims to offer more plan options and expand its current offers to more regions. It is also exploring ways for members...
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AdSpot: IKEA, CollegeDekho, Beats by Dre, Little Hearts and more
In the busy world of advertising and marketing, countless ad campaigns flood our screens every week. Among these, Social Samosa's AdSpot stands out by highlighting a few favourites that truly grab our...
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Brands celebrate India's win in the ICC Men's T20 World Cup finals
On June 29, 2024, India celebrated a historic victory by clinching the ICC Men's T20 World Cup, ending a 17-year wait. In a nail-biting final, India triumphed over South Africa with a seven-run win,...
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[Live Blog] Takeaways from #SMLive 2024
Welcome to the live blog coverage of the 8th edition of #SMLive, Social Samosa's premier event, as we bring together industry thought leaders and enthusiasts from the A&M industry for a day of...
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Apple likely to partner with Google Gemini for chatbot offerings
According to Bloomberg's Mark Gurman in his Power On newsletter, Apple plans to announce at least one other partnership, likely with Google Gemini, in the latter half of the year. Speculations have...
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India's T20 World Cup win draws 53 million viewers
The India-South Africa ICC Men's T20 Cricket World Cup final on Saturday reached a peak concurrent viewership of nearly 53 million on Disney+Hotstar. This event ended India's 13-year wait for an ICC...
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Kunal Mukherjee appointed the Head of Marketing at GIFT City
Kunal Mukherjee has been appointed the Head of Marketing at GIFT City. Before this appointment, he was the Head of Business Development at Ikonz Studios. He announced the news of his new position in a...
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X enhances ad performance tracking with new dashboard features
X introduced updated account analytics features last month, and now it's set to launch enhanced ad analytics with better dashboards and metric overviews, simplifying the tracking of paid content...
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Tribes Communication appoints Deep Sanyal as Group Chief Financial Officer
Tribes Communication is pleased to announce the appointment of Deep Sanyal as the Group Chief Financial Officer (CFO). Sanyal joins Tribes Communication from Madison OOH media group, where he served...
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Content Creators on adapting & innovating strategies for social platforms
The final panel at Social Samosa’s #SMLive delved into "The State of the Creator Economy in 2024," offering a comprehensive look at the challenges and opportunities faced by today's digital creators....
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The best way to humanise a brand is by using real people to build it: Saksham...
For a brand to establish itself in the digital marketing landscape, having a presence on social media is crucial. With platforms evolving quickly due to technology advancements, changes in consumer...
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Apple increases its Facebook and Instagram ad fee by 30% globally
Starting July 1, purchasing ads via an iOS device will incur an additional 30% fee directed to Apple, unless you opt to buy through facebook.com or instagram.com on a desktop platform. This policy,...
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The rules of creativity and measurement are changing: Saugato Bhowmik of Meta
The 8th edition of SMLive by Social Samosa unfolded on World Social Media Day. The virtual event featured some of the top minds from the industry discussing social media. The line-up featured expert...
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Viren Sean Noronha on the four fundamentals of social media strategy
A well-crafted strategy serves as the blueprint for how brands connect with their audiences, drive conversations, and ultimately achieve their business objectives. Without a clear plan, social media...
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Framework for social first brands in 2025
Social Samosa’s SMLive held annually on June 30, Social Media Day, brought together industry experts to discuss the future of social media.The focal point of the panel 'how to build a social first...
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Experts’ take on social media content that works
The panel discussion on Social Samosa’s SMLive titled ‘Long Story Short: What kind of Content works on Social Media’ featured experts dissecting social media strategies and sharing their thoughts on...
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Ashwin Padmanabhan elevated to COO, GroupM South Asia
GroupM, WPP’s media investment group, announces the elevation of Ashwin Padmanabhan as Chief Operating Officer for South Asia. Padmanabhan will now oversee a streamlined structure that brings...
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Quotient Ventures elevates Adarsh Atal to Group Chief Creative Officer
Mumbai-based Brand and Communications Solutioning Group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) announced the elevation of Adarsh Atal to the role of Group Chief Creative...
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AdGlobal360 bags the digital marketing mandate for HTech
AdGlobal360 has won the digital mandate for HTech, based on the company’s track record of driving business growth through advanced analytics. AGL will oversee the paid media advertising campaigns...
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Have we barely scratched the surface of mental health representation in ads?
For decades, mental health in India remained cloaked in silence, stigmatised, and considered taboo. Open discussions were almost non-existent. However, as society evolved, so did the conversation...
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