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Kofluence launches Rare Travel for exclusive influencer-led travel...
Kofluence has launched its newest business division, Rare Travel. This platform will create exclusive collaborations between brands and influential travel creators across cities. Dedicated to curating...
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Facebook pages with over 10k followers can now create Broadcast Channels
Meta is expanding its Broadcast Channels feature, allowing all Facebook Pages with over 10,000 followers to create channels on Facebook and Messenger. Initially launched for Facebook and Messenger...
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Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers...
Johnson's Baby launched the #JourneyToDay1 campaign on Mother's Day, celebrating diverse motherhood journeys, especially those involving challenges like IVF, adoption, and preterm births. The campaign...
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X launches the X Ads Academy for marketers and businesses
X introduces the X Ads Academy, a comprehensive e-learning platform designed to assist businesses and marketers in creating effective ad campaigns on X quickly. Whether one is new to advertising or...
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Neuroscience study by JioCinema reveals elevated viewer engagement with TATA...
JioCinema has released the results of a neuroscience study aimed at understanding and quantifying how viewers respond to advertisements during the TATA IPL. This research highlights the engagement and...
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X showcases advertising opportunities for 2024 Paris Olympics
With the upcoming 2024 Paris Olympics, set to begin in just 29 days, X is preparing for this significant event, seeing this as an opportunity to showcase their potential for brand tie-ins around the...
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Lenovo appoints Kunwarbir Singh as Senior Global Marketing Manager
Kunwarbir Singh has recently assumed the role of Senior Global Marketing Manager at Lenovo, following a successful four-year tenure as Marketing Manager. Bringing extensive expertise in marketing...
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Cheil X unveils its new visual identity
Cheil X, part of the Cheil SWA group has revealed its new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X's visual identity builds on Cheil's legacy,...
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Zoo Media and DCMN partner to streamline marketing
In a strategic move within the Indian marketing industry, Zoo Media and DCMN are partnering to deliver seamless, integrated marketing solutions, combining offline and digital strengths to drive...
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Netflix to launch free ad-based plans for select markets
Netflix is preparing to introduce a significant change to its subscription model by rolling out a free, ad-supported plan in specific Asian and European markets. This move is aimed at broadening...
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MRSI unveils new additions to its managing committee
Market Research Society of India (MRSI) has announced the formation of the Managing Committee for the tenure of 2024-2027. Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research Pvt....
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Meta tests user-created AI chatbots on Instagram
Meta CEO Mark Zuckerberg recently made an announcement on how Meta will start featuring AI characters developed by creators via Meta AI Studio on Instagram, with initial tests launching in the U.S....
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SEBI prohibits use of unregulated influencers in financial marketing
The Securities and Exchange Board of India (SEBI) has mandated that brokers and mutual funds cease using unregulated financial influencers for marketing and advertising. This move aims to address...
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Adobe integrates Content Hub and AEM Assets for enhanced creative workflow
Adobe has unveiled Adobe Content Hub integrated with Adobe Experience Manager (AEM) Assets, marking its widespread availability. AEM Assets is utilised by brands to oversee extensive collections of...
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iD Fresh Food’s CMO Rahul Gandhi steps down
Rahul Gandhi, the Chief Marketing Officer of iD Fresh Food, has resigned from his position, signalling his departure from the role to pursue new opportunities or challenges. Prior to starting his new...
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Services sector leads Print ad space with 16% share in Jan-Mar’24: TAM report
TAM India’s quarterly report insights into print advertising trends during the first quarter of 2024, specifically from January to March. As per the report, ad space per publication witnessed a growth...
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How can Agency and Advertising culture evolve to be more inclusive?
Growing up in a tier-2 city in India, I was acutely aware of the explicit and implicit homophobia and transphobia that permeated my surroundings. Queer characters in films and advertisements were...
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Deadpool & Wolverine marketing strategy hinges on Wade and Logan’s chemistry
In the vast landscape of superhero cinema, few pairings have generated as much buzz as the upcoming Deadpool & Wolverine movie. This dynamic duo, known for their contrasting personalities and...
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IKEA highlights that closets are for clothes, not people in new ad campaign
Ahead of the International LGBT Pride Day, IKEA has released its digital film, The Closet, which highlights the struggles faced by the LGBTQIA+ community and encourages people to be more inclusive and...
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Juror Anusheela Saha picks standout campaigns of Cannes Lions 2024
Advertising has evolved beyond product placement, transforming into a medium for brand storytelling and social impact. This year, the Cannes Lions International Festival of Creativity showcased some...
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