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Pinterest now lets users share boards as videos on Instagram
Pinterest has introduced an improved way to raise awareness of your Pin presence through improved board sharing, making it easier to share your Pinterest collections across other social apps like...
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40% Gen Z find AI-generated answers to be too generic or superficial: report
Artificial Intelligence is dawning a new digital age, and the Indian youth are leading the charge, reveals a new report by Cheil India. The report, titled Generation AI – Exploring the dual role of AI...
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What’s the most important metric to gauge an influencer’s efficacy?
India is the most populous country in the world. And despite the majority of this population hailing from rural areas–causing lack of penetration–the country has surprisingly managed to foster the...
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How I made it to Cannes at the age of 21
This year has been a complete circle for me. While starting my career at DDB Mudra Group, a year ago, I couldn’t have imagined in my wildest dreams to get an opportunity to attend the Cannes Lions...
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Snapchat rolls out new safety features to protect teens and enhance in-app...
Snapchat has unveiled a suite of new safety features aimed at a safe and positive in-app experience. These features are designed to strengthen the platform's focus on real friend relationships and...
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Pearson India appoints IAM Group to lead strategic marketing
IAM group of companies has been appointed by Pearson India to lead its strategic marketing initiatives in higher education, bringing together Pearson's educational offerings with IAM's expertise in...
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Britannia Little Hearts unveils a new look with latest campaign
Britannia Industries has unveiled the refreshed look of Little Hearts, now featuring vibrant, modern packaging, designed to tap into today's new-age consumers through its TVC campaign - Every Bite,...
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AdLift bags integrated digital marketing mandate for Mederma
AdLift has added Mederma to its clientele roster of industry players. Mederma is part of healthcare company Win-Medicare Pvt. Ltd. The agency is tasked to overview the integrated digital mandate for...
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Kaapi Machines appoints Anurag Das as Head of Marketing
Kaapi Machines announces the appointment of Anurag Das as the company's new Head of Marketing. Das, a seasoned marketing professional with extensive experience in diverse industries, brings a wealth...
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Interpublic Group in talks to sell R/GA to TCS
Interpublic Group is reportedly in discussions to sell the well-known digital marketing agency R/GA to India’s Tata Consultancy Services (TCS). This move is part of a larger trend of consulting firms...
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#SMLive 2024: A look at the first set of speakers
Social Samosa is excited to unveil the 8th edition of SMLive, a premier event celebrating World Social Media Day. Renowned for its commitment to knowledge-sharing within the social media industry,...
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Hoopr announces new appointments to its leadership team
Hoopr.ai has announced strategic additions to its executive leadership team, positioning the company for growth in the fast-expanding creator economy. Vitasta Kaul joins as the Chief Marketing Officer...
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FUJIFILM INSTAX India onboards Kartik Aaryan and Kriti Sanon as brand...
FUJIFILM India has announced the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India with these youth icons embodying the INSTAX spirit. As...
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MIB warns broadcasters against outsourcing TV channel operations
The Ministry of Information and Broadcasting (MIB) has issued a warning to broadcasters that are transferring the core operations of a TV channel to a third party, including group entities, without...
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Tectonic shifts towards digital have helped digital advertising grow from 35%...
In the ever-evolving world of digital marketing and business growth, staying ahead of trends and adopting innovative strategies is crucial for success. Social Samosa Network’s CEO Hitesh Rajwani...
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MIB to scale back self-declaration certificate rules after industry meeting
The Ministry of Information and Broadcasting is likely to make it easier for advertisers by reducing the sectors needing self-declaration certificates (SDCs) for ads. This decision comes after...
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This Mahindra campaign has a fresh take on honouring the Indian Army
Soldiers are truly our real-life heroes, the heroes who prioritise their country and its citizens before anything else. Living a life filled with sacrifices to carry out their duties, it's these...
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BlackCab Agency Network wins the digital mandate for Hyatt Centric Juhu Mumbai
BlackCab has announced its collaboration with Hyatt Centric Juhu Mumbai for its creative and digital mandate. The partnership with Hyatt holds promise in amplifying the hotel's brand strategy across...
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Saroj Panigrahi of My11Circle on user-centricity, technology, and cricket’s...
The sports industry in India is snowballing at a nimble pace. In the past decade or so, especially after the advent of IPL in 2008, intra-national sporting leagues of football, hockey, badminton, and...
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Future Generali celebrates inclusivity through Welcome Home campaign
Future Generali India Insurance (FGII) has launched a new campaign #WelcomeHome, which signs off with the core thought of ‘Home is wherever you can be yourself’, highlights the importance of creating...
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