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X to consider rolling out free trials for its premium users
X is set to bring about more X Premium subscribers by introducing a free trial, allowing users to experience its add-on features before committing to payment. Recent code updates spotted by X Updates...
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The future is listening: How is audio entertainment shaping media consumption...
In the past decade, the entertainment industry has undergone unprecedented innovation and transformation. The proliferation of the app ecosystem, driven by rising smartphone usage and affordable data,...
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TRAI to remove tariff ceilings on TV channels
The Telecom Regulatory Authority of India (TRAI) on July 8, 2024, issued several regulatory updates impacting Telecommunication (Broadcasting and Cable) Services. These include the Telecommunication...
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Perfectly Average onboards Mira Kapoor as its brand ambassador
Perfectly Average has announced the onboarding of Mira Kapoor, who will now serve as the face of the brand. With Kapoor on board, the brand aims to inspire women to adorn themselves with confidence...
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Gujarat leads Radio ad space with 19% share in Jan-Mar’24: TAM Report
TAM India’s quarterly report provides insights into radio advertising trends during the first quarter of 2024, specifically from January to March. The report suggests that advertising on radio...
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The impact of short-form content and algorithms on storytelling
A transition that was set afoot when Meta followed TikTok to launch Instagram Reels, has now come full circle. The advent of short-form video content has had a major impact on our attention spans,...
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SOTC Travel appoints 21N78E Creative Labs as its creative agency
SOTC has announced the assigning of its creative duties to 21N78E Creative Labs following a multi-agency pitch. With a refreshed positioning - ‘No one understands the Indian traveller better than...
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The Womb elevates Suyash Khabya as CCO
The Womb has announced Suyash Khabya's elevation as Chief Creative Officer. With 23 years of experience in the ad world — from Bates to BBH to Ogilvy to The Womb - Khabya brings a truckload of...
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Rajat Sharma elected as President of News Broadcasters & Digital Association
Rajat Sharma, Chairman of India TV, has been elected as the President of the News Broadcasters & Digital Association (NBDA), for another term in 2024-25. the organisation of news broadcasters in...
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Quora's Poe unveils a feature to build AI apps using multiple chatbots
Poe, Quora’s subscription-based, cross-platform aggregator for AI-powered chatbots such as Anthropic’s Claude and OpenAI’s GPT-4o, has introduced a feature named Previews. Previews allow the users to...
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Pepper Content bags the digital mandate for French Essence
Pepper Content has secured the digital mandate for French Essence, gaining the responsibility to oversee and manage its digital marketing initiatives. Following the win, the strategic collaboration...
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ACP Pradyuman and Daya investigate skin problems in Nykaa's new ad
Making waves on social media, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in an unexpected collaboration video. Bringing back memories of the beloved 90s TV show CID, ACP...
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How brands are building lasting connection with rural consumers to boost sales
India, is a land of diversities. The diverse nature of our country varies between regions, states, religion and of course the urban and the rural. We, as marketers have been navigating this journey...
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Instagram will not prioritise longform video content, says Adam Mosseri
Instagram will not prioritise longform video content as it could ‘undermine’ the platform's core mission of connecting users with their friends, according to Instagram head Adam Mosseri. Although...
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aha elevates Rakesh CK as EVP and Head of SVOD and Marketing
Rakesh CK has announced his elevation to Senior Vice President of SVOD & Marketing at aha, transitioning from his previous role as Senior Vice President and Head of SVOD & Business Strategy,...
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Paramount and Skydance strike $4.75 billion merger deal
Paramount Global's parent company, National Amusements, and Skydance Media have agreed to merge, despite having ended merger discussions less than a month ago. Paramount, which owns Paramount...
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DangleAds Technologies expands global presence with new Dubai office
DangleAds Technologies has announced the inauguration of its newest office in Dubai, marking a milestone in the company’s global expansion journey. As part of the new launch, the Dubai office will...
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SC directs MIB to file SDC recommendation affidavit within three weeks
On July 9, a bench comprising Justice Hima Kohli and Justice Sandeep Mehta directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit to the Supreme Court within the next three...
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Spotify expands Podcast app to all creators; adds comments feature
Spotify has rolled out a new way for podcast creators to interact with their fans, with Comments, and introduced an easier way for all podcasters to manage their shows: with the Spotify for Podcasters...
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Gen Z feels stereotyped in ads; are marketers listening?
Planning to make a Gen Z ad? Easy. Just assemble a group of young people in flashy outfits, give them oversized headphones, and sprinkle in trendy words like 'lit', 'slay', and 'vibe'. Ensure they...
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