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Skechers onboards Sunil Chhetri as its brand ambassador
Skechers has announced the onboarding of Indian National Football team's captain Sunil Chhetri as its brand ambassador. As the new brand ambassador, Chhetri will compete in Skechers football boots and...
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Goafest 2024: Indian women harnessing the power of identity
On Day Three of Goafest 2024, the stage was set for a Knowledge Seminar presented by Femina, titled Indian Women Harnessing the Power Of Identity. This panel discussion, curated by Femina, aimed to...
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Case Study: How Tic Tac leveraged a catchy jingle and influencers to connect...
In an effort to amplify its brand appeal among India's youth, Tic Tac launched the #VibeHai campaign, blending star power with catchy music. Through adept use of digital platforms, influencer...
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Navigating the intersection of AI and advertising with Meta's Arun Srinivas
In the realm of digital marketing, Meta has been a prominent player in harnessing advanced technology to reshape advertising strategies. The relationship between Meta and AI dates back to the early...
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Goafest 2024: The art of storytelling
Atg Goafest 2024, a knowledge seminar was hosted by Dainik Jagran spotlighting 'The Art of Storytelling' led by Neelesh Misra, a journalist, author, radio storyteller, scriptwriter, and lyricist. He...
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Day 2 of Goafest 2024: A personal journey
As I stepped into the vibrant atmosphere of Goafest 2024 on Day 2, I couldn't help but feel a rush of excitement and anticipation. Having already experienced the thrill of winning two silver awards...
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Goafest 2024: Adaptability and Innovation; the cornerstones of a future-ready...
Another knowledge seminar at Day Three of Goafest 2024 was presented by Malayala Manorama in association with MIQ. The seminar was titled Adaptability and Innovation; the cornerstones of a...
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Goafest 2024: Evolving market landscape; navigating the new normal
On day three of Goafest 2024, a knowledge seminar was presented by Google, in collaboration with the ISA and themed Evolving Market Landscape: Navigating The New Normal the panel consisted of Shashank...
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Goafest 2024 Day 3: Leo Burnett India bags Creative Agency of the Year
On day three of Goafest 2023, ABBY Awards celebrated work across Creative, Brand Activation & Promotions, Branded Content & Entertainment, Video Craft and Health. A total of 3 Grand Prix, 35...
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AdSpot: Dream11, Wakefit, Google Gemini, Uber Eats and more
Amidst the storm of advertisements and brand campaigns releasing each week, a few of them truly stood out and captured our attention through their creativity, compelling messages, or unique approach...
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Omnicom Media Group India appoints Rabe Iyer as Chief Media Officer
Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer. With over two decades of experience across the media and agency ecosystem, Iyer holds extensive...
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The Womb Communications appoints Heval Patel and Dhaval Jadwani as Joint...
In a significant leadership progression, Heval Patel and Dhaval Jadwani, two company veterans, have been named joint COOs of The Womb Communication. Explaining this move, Navin Talreja and Kawal...
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Zomato cheers for India in its cricket World Cup campaign
In a bid to create excitement around the upcoming Cricket World Cup, Zomato has unveiled yet another captivating an ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand...
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How cognitive biases may be shaping consumer behaviour
The Point-Of-Purchase has always been a war zone. From the ancient by-lanes of Delhi’s bazaars to modern high street malls to e-com portals to local markets, thousands of products & brands are...
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Pan masala continues to be the biggest advertiser in IPL 17: TAM Sports
TAM India's latest commercial advertising report provides an in-depth analysis of the advertising trends observed during IPL 16 and IPL 17, covering all 74 live matches across these two IPL seasons....
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FCB Kinnect sends HDFC Bank, Lenovo and Tata.ev campaigns to Cannes 2024
This year FCB Kinnect is sending three campaigns for the Cannes Lions 2024 — HDFC Bank - Lulumelon EOSS, Lenovo - Brave New Art and Tata.ev - Perry Powerful Punch. These campaigns are set to compete...
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Dream11's T20 World Cup campaign captures mothers' support for team India
Dream11 has launched a new campaign for the T20 World Cup, titled 'Yeh Sabka Dream Hai'. The campaign captures the solidarity of the whole country in support of Team India and the collective hope and...
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Greenday's Better Nutrition onboards PV Sindhu as its brand ambassador
Greenday's ‘Better Nutrition’ brand has announced the onboarding of PV Sindhu as their brand ambassador. As part of this collaboration, they aim to speak about combating micronutrient deficiencies in...
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Understanding mental health policies & initiatives in a few ad agencies
In the demanding world of advertising, where creativity clashes with tight deadlines and high client expectations, mental well-being often gets overlooked. Despite the industry’s "work hard, play...
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Pond's Skin Institute onboards Kiara Advani as brand ambassador
Pond’s Skin Institute has announced the onboarding of Kiara Advani as its latest brand ambassador. With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to...
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