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Quoraverse closes the curtains on Mumbai, gears up for Bengaluru
Quoraverse, a three-city conference designed for marketing professionals, strategic visionaries, and creative luminaries to delve into the art of engagement through Quora Ads, successfully wrapped up...
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Instagram pilots its trial reels feature for creators
Instagram is piloting a new feature that lets creators experiment with reels without them being displayed on their profiles. This move could give the social network an advantage over TikTok by...
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Case Study: How CaratLane's tech-led campaign engaged consumers through...
In February, CaratLane launched a campaign called Postcards, which allowed users to embed heartfelt video messages into rings, creating a unique and lasting gifting experience. This tech-led campaign...
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Cloud TV appoints Pitchfork Partners as its communication partner
Cloud TV has appointed Pitchfork Partners Strategic Consulting as its new communication partner. With this appointment, Pitchfork Partners will spearhead marketing communications and social media...
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Asymmetrique appoints Urvashi Khanna as VP of Content and Brand Solutions
Asymmetrique, a Mumbai-based marketing solutions agency has announced the appointment of Urvashi Khanna as Vice President of Content and Brand Solutions. Having begun as a journalist at UTVi, Khanna...
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Edelweiss Tokio Life Insurance rebrands; unveils new logo
Edelweiss Tokio Life Insurance has rebranded to 'Edelweiss Life Insurance' underlining its focus on innovation, simplicity, and a new-age approach to insurance. This transformation undertaken over...
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It's daring, but I love it: Rajdeepak Das on leading multiple agencies at...
Imagine yourself in a crowded room filled with advertising professionals. Amidst the sea of faces, one person stands out, even if you don't know his name, although, in this industry, it's hard not to....
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Instagram is testing unskippable ads
Instagram has set out to experiment with 'ad breaks,' which require users to pause scrolling and spend a moment seeing an advertisement. A reddit user was perusing through posts and stories when they...
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tgthr, Leo Burnett, and McCann Worldgroup secure spots on the Glass Lions...
Cannes Lions 2024 announced its first set of shortlists in three categories --- Innovation Lions, Glass: The Lion for Change and Titanium Lions. Three Indian agencies bagged spots in the Glass Lions...
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Microsoft announces layoffs across various cloud units
Microsoft made headlines in January of last year when it announced the layoff of 10,000 employees. Since then, the company has initiated various smaller rounds of layoffs, with the most recent one...
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DDB Mudra bags the creative mandate for Narayana One Health
Narayana One Health, part of the Indian healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate...
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Ullas Vijay joins Duroflex as Chief Marketing Officer
Duroflex announced the appointment of Ullas Vijay as Chief Marketing Officer and Sudhanshu Krishna as Chief Sales Officer – Consumer Business. This move is part of Duroflex's ongoing efforts to...
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Token gestures without genuine intention are quickly spotted by digitally...
Jo Jackson is the first female CEO of the globally renowned organisation D&AD, a multi-disciplined creative with twenty years of experience building relevant, award-winning brands. She has been...
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Fevicol celebrates the power of strong bonds through its #Jugalbandi ad...
Fevicol, the adhesive brand from Pidilite Industries Limited, has unveiled its latest campaign, ‘Jugalbandi’ – a film that celebrates the musical journey of two brothers with a blend of traditional...
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YouTube tests its AI-generated green screen feature for Shorts
YouTube is currently testing an AI feature tailored for its vertical video format, Shorts, called 'Dream Screen.' This functionality utilizes AI to create green screen backgrounds, allowing users to...
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91% of B2B CMOs consider relationship building the key to success: LinkedIn...
LinkedIn’s ‘2024 B2B Marketing Benchmark’ - a study of 2,000+ B2B marketing leaders from across the globe, conducted ahead of the 2024 Cannes Lions International Festival of Creativity - found that...
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Brands advocate for a greener planet this World Environment Day
Global warming, sustainability, bioaccumulation, air pollution, and climate change are terms we hear on the daily, but how often do we take the time to understand their meaning and the impact they...
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Reaching the digital-first generation: How can brands effectively connect...
Gen Z, born between the mid-1990s and early 2010s, is the first generation to grow up entirely in the digital age. This generation has an estimated collective buying power of US$853 billion on a...
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Bisleri Limonata onboards Aditya Roy Kapur as its brand ambassador
Bisleri International has announced the onboarding of Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata. His association with Limonata helps to solidify the brand's image and appeal to...
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ETML secures the digital mandate for Keffy
ETML has announced its acquisition of the digital mandate for Keffy. This partnership marks a significant leap forward in blending the art of holistic well-being with the precision of digital...
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