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Pinterest and VTEX partner to boost social commerce
VTEX has announced its partnership with Pinterest to help consumer brands broaden their social commerce footprint and connect with more customers. Through its commerce platform, VTEX’s 2,600 global...
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Microsoft brings Copilot AI to Telegram
Microsoft’s Copilot, a generative AI-powered tool designed to generate text and answer specific questions, is now available as an in-app chatbot on Telegram. Currently, in beta, Copilot for Telegram...
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Goafest 2024: Gender-sensitive marketing; navigating the new consumer landscape
Setting a powerful tone for Day 2 of Goafest 2024, the event began with the first session hosted by Sri Adhikari Brothers Networks - Dhamaal presents a Knowledge Seminar with Knowledge Partner IAA in...
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Sanjay Mehta of Mirum India on building a business as an entrepreneur
In this episode of Insights by Punctuate Inc, Saloni Surti engages in a candid conversation with Sanjay Mehta, Co-Founder and Director, Mirum India. Titled ‘Business 101 with Sanjay Mehta,’ the...
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PROHED bags the digital marketing mandate for Cellecor
Cellecor Gadgets Ltd. has chosen PROHED to enhance its online presence and drive sales through targeted performance marketing strategies. This strategic partnership aims to boost Cellecor’s brand...
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OpenAI forms Safety Committee as it tests advanced AI model
OpenAI has announced the creation of a new Safety and Security Committee to oversee the company's safety and security measures. This committee, composed of select board members, will evaluate and...
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Case Study: How TTT & Haier navigated modern motherhood through digital...
This case study explores how Terribly Tiny Tales launched season two of its flagship campaign --- Mothership, in collaboration with Haier. Through relatable storytelling and contemporary...
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We try giving power to our users: Pulkit Trivedi of Snap Inc.
Day 2 at Goafest witnessed the momentum from Day 1 continuing as experts shared their thoughts on various pertinent topics. In a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India,...
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Goafest 2024: The changing expectations of a media client leader, and the...
Following the keynote address, the next session was presented by Sports18 & JioCinema, titled Media Agencies Panel - The Changing Expectations from a Media Client Leader, and the Challenges in...
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Goafest 2024: Trust or Bust: Thriving in the Digital World
Following the session presented by Sports18 & JioCinema, the third Knowledge Seminar titled, Trust or Bust: Thriving in the Digital World, was presented by Malayala Manorama with Knowledge Partner...
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Goafest 2024: Navigating the evolving landscape of marketing & media
The Fireside Chat at Goafest 2024 by Viacom18 featured industry veterans, including Ankit Kapoor, Head of Marketing & International Business at Parle Agro, Mahesh Shetty, National Sales Head at...
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Goafest 2024: Amazon miniTV masterclass on brand integration
At Goafest 2024, Amazon miniTV held a masterclass on Brand Integration. Vijay Iyer, Director, Amazon Ads India and Amogh Dusad, Head of Content, Amazon miniTV led the session. The masterclass...
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Goafest 2024: Drive growth across the customer journey with WhatsApp
Goafest 2024 presented a masterclass by WhatsApp on 'Agency exclusive: Drive growth across the customer journey with WhatsApp'. Hosted by Riddhika Sand, Strategic Partner Manager, Meta the session...
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How can brands get ready for Pride Month?
In the realm of advertising, Pride Month often sees brands decking themselves out in rainbow hues, but beneath the surface lies a deeper question — are these gestures genuine or just performative? As...
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Gautam Bhasin joins WPP Studio X as ECD
Gautam Bhasin has announced that he is starting a new position as Executive Creative Director at The WPP Studio X for Coca-Cola. Sharing the announcement on a LinkedIn post, he said, "I’m happy to...
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DPUCOL’s new campaign empowers aspiring learners to opt for flexible online...
In a world where balancing responsibilities and pursuing higher education often seem mutually exclusive, Dr. D.Y. Patil Vidyapeeth's Centre for Online Learning, Pune (DPUCOL) has taken a step to...
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Royal Challenge Packaged Drinking Water's hookstep from Naya Sher campaign...
Remember that catchy dance move you saw fans doing during matches? Well, that’s the signature move from Royal Challenge Packaged Drinking Water’s “ChooseBold” campaign. View this post on Instagram A...
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Goafest 2024 Day 2: Leo Burnett bags Digital Specialist of the year
On day 2 of Goafest 2023, ABBY Awards celebrated the industry’s Broadcaster, Public Relations, Design, Direct, Technology, Digital, and Mobile categories with multiple sub-categories. Leo Burnett...
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T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee part ways with Quotient...
Quotient Ventures (Tilt Brand Solutions & Vector Brand Solutions) today announced the resignation of T. Gangadhar, Shriram Iyer and Rajiv Chatterjee. They are currently serving notice till June...
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Google set to rectify its AI search results post the glue-on-pizza incident
Google is working to remove a wave of incorrect or even dangerous answers from its controversial AI-powered search results, including a response that suggested users eat rocks for nutrition. The major...
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