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Almonds Ai bags mandate of 10 clients in Q4
Almonds Ai concluded its fiscal year, Q4, by adding ten new clients to its portfolio and expecting to generate revenue of around 100 crores during FY24-25. These new clients represent companies of all...
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HiveMinds appoints Pradeep Saluja as Chief Operating Officer
HiveMinds, a digital marketing company and part of the Madison Group, has announced the appointment of Pradeep Saluja as Chief Operating Officer. Saluja is a seasoned professional with over two...
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FCB Kinnect appoints Priyanka Nair as National Strategy Director
Digital-first creative agency, FCB Kinnect, has appointed Priyanka Nair as National Strategy Director, furthering its commitment to pioneering a future where digital remains the cornerstone of brand...
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Policybazaar's new ad shows a Kargil war hero's battle with depression
In recognition of Mental Health Awareness Month, Policybazaar, an Indian insurance platform, launches a brand film. Through the self-narrated story of Kargil war hero, Ati Vishisht Seva Medal Winner,...
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Elon Musk's xAI raises $6 billion to compete with ChatGPT & others
Elon Musk’s AI startup, xAI, has raised $6 billion to compete with ChatGPT and other AI technologies, as per a blog post. Founded in March 2023, xAI announced the funding to help launch its first...
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What can Indian awards learn from Cannes Lions?
It is awards season and Indian agencies and brands are gearing up to put their best work forward to win metals that define the agency and brand’s image. Seeing their work put under the microscope,...
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India Today Group leverages AI to share an interview in six different languages
India Today Group utilises AI for news, to translate PM Narendra Modi’s interview to the network into six diverse languages – Marathi, Punjabi, Bangla, Bhojpuri, English and Odia, instantly breaking...
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65% of brands are investing more than 16% of marketing budgets on MarTech:...
Mirum India and VML, part of the WPP Group, launched the 'India MarTech & CommerceTech Report 2024'. The report offers a comprehensive exploration of India's MarTech and CommerceTech landscape,...
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Mumbai Indians and Rajasthan Royals emerge as most loved IPL 2024 teams on...
The Kolkata Knight Riders lifted the championship trophy against the Sunrisers Hyderabad at the IPL grand finals on Sunday, bringing to a close the two-month cricket fiesta that was the 2024 IPL...
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EssenceMediacom secures media mandate for Wonder Cement
EssenceMediacom, GroupM’s media agency has announced acquiring the media mandate for Wonder Cement. Navin Khemka, CEO, EssenceMediacom – South Asia said, "We are witnessing a paradigm shift in how...
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Kakkoii Entertainment wins integrated mandate for HoneyVeda
Kakkoii Entertainment has announced its strategic integrated partnership with HoneyVeda. Kakkoii Entertainment will serve as the official brand strategy, design identity, packaging design, social...
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Inside Panchayat season 3’s not-so 'lauki' marketing
The citizens of Phulera are back to take us on a ride through the alleys of the popular town as Season 3 of Panchayat released on Amazon Prime Video on May 28, 2024. Season had been long-awaited as...
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Is the chase for numbers stifling creativity and leading to burnout?
Austin Kleon famously said, “Creative people need time to sit around and do nothing.” But for advertising and marketing professionals, that seems like a pipe dream. In an industry famed for its...
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With eroding trust in digital content, Indians concerned about protecting...
Today, Adobe released findings of its Future of Trust Study for India, which surveyed over 2,000 Indians about their experience encountering misinformation online and concerns about the impact of...
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Wed Me Good appoints Megalodon as AI Creative Tech Partner
To elevate the creative and technological aspects of wedding planning, Wed Me Good, wedding planning platform, has announced its partnership with Megalodon, AI CreativeTech company. This collaboration...
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Amaze unveils its new ad campaign Hamesha #ReadyToPerform starring Virat Kohli
Amaze, an energy solutions brand, recently launched its new brand campaign ‘Hamesha #ReadyToPerform’, showcasing its range of inverters, batteries, and solar products. This launch brings to light...
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Bata India appoints Deepika Deepti as the Head of Marketing
Bata India has announced the appointment of Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing & Business roles at leading brands & an in-depth knowledge...
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The concept of a great leader is a myth; it is always the work of a great...
The second session of Goafest 2024 was led by Sanjiv Mehta, Executive Chairman of L Catterton India, which was presented by Sun Neo titled, Navigating The Age Of Adaptability: Leading with Vision,...
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Disruption can be caused by anything or anyone, but it becomes our...
The 17th edition of Goafest witnessed its opening day unfold today at The Westin Mumbai, Powai Lake. In the first session presented by News 18 Network, titled ‘Adapt To Thrive Not Just Survive’,...
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Goafest 2024 Day 1: Wavemaker wins Media Agency of the Year
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248 entries from 198 creative...
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