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Microsoft outage disrupts search functions for ChatGPT, Copilot & more
A major Microsoft outage disrupted search functions for several platforms, including Microsoft Copilot, ChatGPT and third-party services. The issues started around 3 AM ET on Thursday, May 23 due to...
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IPL 17 ad volumes up 19% from last season: TAM Report
TAM India's report focuses on the first 71 matches of IPL 17 and encompasses all channels broadcasting the matches. As per the report, on television, advertising for IPL 17 witnessed a growth of 19%...
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Inside Abby Awards 2024 Powered by One Show with Ajay Kakar
As the Abby Awards 2024 Powered by One Show enters its 55th year, the Advertising Club celebrates its 70th anniversary. Ajay Kakar, Chairperson of the Awards Governing Council for the Abby Awards 2024...
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AdSpot: Heineken Silver, HSBC Argentina, Mutual Funds SIP, and more
Amid the endless flood of advertisements, some stand out and capture our attention with their creativity, emotional impact, or strong messaging. Social Samosa’s AdSpot tries to archive these memorable...
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Azazul Haque joins Creativeland Asia as the Group Chief Creative Officer
Creativeland Asia (CLA) appoints Azazul Haque as its new Group Chief Creative Officer. With a career spanning top advertising agencies and renowned brands, Azazul brings a wealth of experience and...
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The future of cricket broadcasting: IPL's unmatched digital engagement
In the ever-evolving landscape of sports entertainment, the Indian Premier League (IPL) has once again proven its unmatched prowess by setting unprecedented records in digital viewership. As the...
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Korbo Lorbo Jeetbo: Brands cheer for KKR as they clinch third IPL title
The 17th edition of the Indian Premier League, which featured ten teams competing in 74 thrilling matches from March 22 to May 26, 2024, has concluded in spectacular fashion. The final showdown saw...
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OpenAI's ChatGPT falls short of EU data accuracy standards
OpenAI's efforts to reduce factual inaccuracies in its ChatGPT chatbot are insufficient for full compliance with European Union data regulations, according to a task force from the EU's privacy...
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Goafest 2024 onboards 50+ partners for the 17th edition
Goafest 2024 has unveiled its supporting partners for its 17th edition. Scheduled to take place from May 29th to 31st, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for...
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FCB/SIX India bags the digital media mandate for Plum
FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s vegan beauty brand. The agency is tasked with the...
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Digitas India and MoEngage announce partnership to boost brand ROI
Digitas India, which is part of Publicis Groupe India, announces a strategic partnership with MoEngage, insights-led customer engagement platform. This collaboration will empower brands to maximize...
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LinkedIn's new campaign targets India's young and mid-career professionals
LinkedIn has launched a new brand campaign, ‘Stronger Together,’ in India. The campaign displays how the power of networking can help professionals in India boost confidence, discover new...
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Pee Safe uses humour to bust menstrual myths in new campaign
Pee Safe has launched a humorous video campaign in honour of Menstrual Hygiene Day. With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about...
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Abby Awards 2024 powered by One Show unveils shortlists
This year, Abby Awards 2024 powered by One Show received 3,506 entries from 273 companies. This includes 1,258 entries from 73 media agencies and 2,248 entries from 198 creative companies. The New age...
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OML’s Hypothesis expands globally
Only Much Louder’s tech business, the AI-powered influencer marketing tech, Hypothesis, is set to expand its global footprint after revolutionizing the Indian influencer market. Built with a...
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Why the advertising industry needs a mental health revolution
Picture this: a bustling office, the air thick with the hum of creativity and the relentless ticking of the clock. Here, ideas are born, nurtured, and catapulted into the public eye, all within a...
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How can agencies reinvent themselves?
What a million (advertising) dollar question this is. And how we wish, there was a straightforward answer. Advertising is a sunset industry. Agencies are a dying breed. Agency business is not the same...
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AMFI joins hands with Mirum India and WebEngage to elevate investor engagement
The Association of Mutual Funds in India (AMFI) has tied up with Mirum India and WebEngage to enhance its flagship 'Mutual Funds Sahi Hai' campaign through innovative MarTech solutions. For the past...
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Confiance Communications wins strategic communications mandate for Euronics
Confiance Communications has acquired the strategic communications mandate for Euronics, a public washroom automation accessories brand in India. Confiance will spearhead Euronics’ all-encompassing...
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Zee Marathi unveils new identity to reignite consumer connection
Zee Marathi has unveiled a new look, which embodies a fresh and vibrant representation of Maharashtrian traditions with a focus on growth and transformation. The refreshed packaging honours Marathi...
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