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Manforce Epic ThinX ropes in Radhika Apte as brand ambassador
Under the umbrella of Manforce, Epic Condoms has roped in Radhika Apte as its official brand ambassador. Along with that, the brand has also unveiled a campaign with Radhika Apte that emphasizes the...
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Ogilvy earns Network of the Year at 2024 D&AD Awards
With 44 total Pencils and 52 Shortlists, highlighted by 1 Future Impact Pencil and 4 Yellow Pencils, Ogilvy was named Network of the Year at the 2024 D&AD Awards. It marks the first time Ogilvy...
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Kerala court summons Baba Ramdev and Acharya Balkrishna over misleading ads
A Magistrate court in Kerala has summoned Patanjali Ayurved's Baba Ramdev and Acharya Balkrishna to appear on June 3 regarding a case of publishing misleading advertisements in English and Malayalam...
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Goafest 2024 unveils line-up of speakers and sessions
Gearing up to present 3 days of learnings, discussions, and deliberations while celebrating creative excellence, Goafest 2024 presents a line-up of speakers for its 17th edition. With sessions that...
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Brand Visage Communications secures the digital mandate for India Gate Foods,...
Brand Visage Communications, an integrated communications agency, announced the digital marketing mandate for the European Market of India Gate Foods, a Basmati rice exporter. Expressing their...
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Bobby Pawar to power creative initiatives at Network18’s branded content unit
News18 Studio, the branded content arm of Network18, has announced the appointment of renowned adman and former Chairman & Chief Creative Officer of Havas Group, Bobby Pawar as Creative...
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MCA fines Microsoft CEO Satya Nadella and others
The Ministry of Corporate Affairs (MCA) has penalized LinkedIn India, Microsoft CEO Satya Nadella, and LinkedIn CEO Ryan Roslansky. The MCA fined Nadella and eight other executives Rs 27,10,800 for...
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Mark Zuckerberg establishes executive council to advise Meta on AI products
Meta Platforms Inc. CEO Mark Zuckerberg has established a new product advisory council to guide the company's advancements in artificial intelligence and technology. The Meta Advisory Group will...
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Bad managers aren't just bad for your career, but your immune system too
A study by WIG has proven what I always knew to be true. For most people, their manager has a bigger impact on their mental health than their therapist and doctor; and it is equal to the impact of...
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Interactive Avenues’ co-founder Ratish Nair has passed away
Ratish Nair, founding-CEO of Interactive Avenues (IA) has passed away. The news was shared by Shashi Sinha, CEO, IPG Mediabrands in a tweet. The eulogy read, “Looking back, Ratish was literally the...
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Sony Pictures Networks India's NP Singh to step down as MD & CEO
In a significant announcement, Sony Pictures Networks India's (SPNI) NP Singh has revealed his decision to step down from his role as Managing Director and CEO after a notable 25-year tenure at the...
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Agency Feature: A deep dive into Admatazz's culture
Who are we? Admatazz is a digital marketing agency that uses creative, media, and technology to solve complex marketing problems for brands. The agency was founded by Yash Chandiramani in 2017 and it...
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Mindshare ropes in Vinish Mathews as Chief Strategy Officer
Mindshare, the media services company that is part of GroupM and WPP, today announced the appointment of Vinish Mathews as the new Chief Strategy Officer. Mathews will be responsible for providing...
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Zee wants $90 mn termination fees from Sony
Zee Entertainment Enterprises (ZEEL) is seeking a termination fee of $90 million (an estimated Rs 748.7 crore) from the Sony Group for calling off their $10 billion merger deal in January this year....
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Brands must adapt to capture attention in an AI-driven and culturally shaped...
Dentsu has announced the release of its landmark global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next...
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1702 wins the SEO & ASO mandate for SBI General
SBI General Insurance has partnered with 1702 Digital to enhance its digital footprint. The partnership further aims to improve the visibility of SBI General Insurance across search engines and app...
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Cleartrip’s Ayushi Agarwal on summer marketing, media mix, and the MS Dhoni...
The travel industry, rebounding from the disruptions of recent years, faces a dynamic landscape where consumer preferences and behaviors are rapidly evolving. With increasing digitisation, heightened...
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Citroën India onboards Mahendra Singh Dhoni as brand ambassador
Citroën has announced the appointment of cricketer Mahendra Singh Dhoni as its brand ambassador in India. "We are very excited to welcome Mahendra Singh Dhoni into the Citroën family," said Shishir...
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Jaideep Gandhi and Mohit Joshi on what to expect at Goafest 2024
This year, Goafest 2024 is set against a backdrop of change and adaptability, featuring a new venue, a compelling theme, and an impressive lineup of speakers and sessions. To get a clearer picture of...
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HCLSoftware appoints Shubhangi Mehta as Director - Marketing
Shubhangi Mehta has joined HCLSoftware as Director - Marketing as per her announcement made on LinkedIn. Mehta used to lead Soroco as Marketing- Head Brand, Communications & Digital for over two...
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