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Speculations arise as Jan Leike exits OpenAI following Ilya Sutskever’s...
OpenAI has experienced further leadership changes as Jan Leike, a key figure in the superalignment group, announced his resignation via X (Twitter). Leike, who co-led efforts to ensure AI systems...
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Samsung takes a dig at Apple's 'Crush' Ad
Samsung, known for occasionally targeting Apple in its ads, released a 43-second spot on Wednesday that seems to serve as a follow-up to the Apple film that caused an uproar in the creative community...
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Microsoft's AI investments drive surge in greenhouse gas emissions
Microsoft's recent sustainability report reveals a concerning trend: despite its ambitious climate pledge in 2020 to become carbon negative by the end of the decade, the company's greenhouse gas...
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43% of Gen Z find ads ruin the gaming experience: Report
The ZBD Gen Z Gamer Study sheds light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers. Based on a survey...
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Club Mahindra appoints Megalodon as its AI creative tech partner
Club Mahindra has announced a strategic partnership with Megalodon, an AI Creative Tech company. This collaboration aims to leverage artificial intelligence to enhance Club Mahindra’s creative output...
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Leaders call for accountability and reform after Ghatkopar hoarding collapse
On May 13, a 120x120-foot hoarding collapsed on a petrol pump at Chheda Nagar in Ghatkopar, Mumbai, due to a dust storm and unseasonal rains. As per reports, the hoarding allegedly weighed 250 tonnes...
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Reckitt appoints Kanika Kalra as its Regional Marketing Director
Reckitt, a consumer health and hygiene company, announced the appointment of Kanika Kalra as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia. In this role, Kalra will...
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Havas Media Network India elevates Uday Mohan & R. Venkatasubramanian as COOs
Havas Media Network India, the media division of Havas India has announced the elevation of two of its senior leaders to significant roles within the organisation. While Uday Mohan steps into the...
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mCanvas unveils footfall attribution; an extension to their interactive ad...
mCanvas has announced the addition of Footfall Attribution - an extension of their comprehensive suite of interactive ad solutions. The measurement solution empowers advertisers to measure the offline...
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Understanding the dynamic patterns of modern audiences across Connected TV
The industry of television has experienced a seismic shift with a focus on content consumption. The introduction of the internet has spearheaded an age where spectators have transferred from...
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Reddit and OpenAI partner to bring additional content to ChatGPT
Reddit and OpenAI today announced a partnership to benefit both the Reddit and OpenAI user communities in several ways: OpenAI will bring enhanced Reddit content to ChatGPT and new products, helping...
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Our goal is to spread awareness: EMotorad’s Aditya Oza on the brand’s...
The Indian E-bike market size is estimated at USD 27 million in 2024 and is expected to reach USD 60.93 million by 2029, growing at a CAGR of 17.68% during the forecast period (2024-2029), as per a...
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GroupM appoints Wavemaker CEO Toby Jenner as Global President, GroupM Clients
GroupM, WPP’s media investment group, announced the appointment of Toby Jenner as Global President, GroupM Clients. In this newly created role, Jenner, who has led GroupM agency Wavemaker, will assume...
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Praful Akali and Ashish Khazanchi appointed as Jury Chairs for Abby Awards 2024
Praful Akali, Managing Director and Founder, Medulla and Ashish Khazanchi, Founder and Chief Creative Officer, Enormous, join as Jury Chairs for Health category and Still Print category respectively,...
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Menaka Menon appointed as President & Managing Partner - Growth & Strategy at...
DDB Mudra Group elevates Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the...
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Ipsos acquires Crownit to accelerate its digitisation of data collection
Ipsos has announced the acquisition of Crownit. Crownit provides a mobile and online panel and data collection platform, giving access to a community of consumers across 40 cities. Crownit's...
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Dr Bikramjit Chaudhuri joins BARC India as Chief of Measurement Science &...
Broadcast Audience Research Council (BARC) India has appointed Dr Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. He will succeed Dr Derrick Gray, a veteran Audience...
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Whisper India educates young children about menstruation through its new ad...
With girls as young as the age of eight getting their period there comes a lot of fear and misinformation about menstruation. Over the years, menstrual product ads have also been depicting a sanitised...
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Sony Music warns AI developers against unauthorised use of its music
In the latest clash between music publishers and tech companies, Sony Music Group has issued warnings to hundreds of AI developers against using its music, which features artists like Harry Styles,...
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Brands pay tribute Sunil Chhetri's memorable career using creatives
Born on August 3, 1984, India's football icon, Sunil Chhetri whose name resonates with passion, skill, and leadership both on and off the pitch has announced the news of his retirement from...
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