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AdSpot: A weekly round-up of ad campaigns
Amidst the constant stream of advertisements bombarding us, a few of them truly stand out for their creativity, emotional resonance, or powerful messaging. To archive impactful ad campaigns and share...
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BrightBrain secures the digital marketing mandate for Off Peak Break
BrightBrain Technologies, a service-oriented digital marketing company, has announced its latest partnership with Off Peak Break, a company focused on how to recharge the workforce in a post-pandemic...
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Social Beat appoints Ashish Tambe as National Creative Director
Social Beat, a digital growth partner for brands across verticals, announced today the appointment of Ashish Tambe as National Creative Director. Tambe was previously with FCB Kinnect and comes with a...
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The future of augmented reality in FMCG packaging: Enhancing consumer...
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're as real as the morning rush for the local train. Now,...
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Neville Shah joins FCB Kinnect as CCO
FCB Kinnect has appointed Neville Shah as its new Chief Creative Officer, representing a pivotal moment in the agency's creative progression. As Chief Creative Officer, Shah will partner closely with...
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Mindshare ropes in Kalyan Undinty as Head of E-Commerce
Mindshare, the media services company that is part of GroupM and WPP, today announced the appointment of Kalyan Undinty as the Head of E-Commerce. With over 17 years of diverse experience spanning...
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iCubesWire unveils an influencer marketing platform for brands & creators
iCubesWire, an AI and ML-driven ad platform, announces the launch of InfluenceZ, an influencer marketing platform for brands and creators. Following the company’s plans of building an intelligent...
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Asymmetrique appoints Vinay Venkatesh as Chief Creative Officer
Asymmetrique has appointed Vinay Venkatesh as its Chief Creative Officer (CCO). With over 23+ years of industry experience Vinay Venkatesh brings a significant amount of creative ideas to the table....
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OpenAI halts ChatGPT voice amid controversy over similarity to Scarlett...
OpenAI is discontinuing one of its ChatGPT voices after users noted its similarity to Scarlett Johansson’s voice. The company announced this decision on Monday, following Johansson’s statement that...
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Zone Media and CREX announce partnership to elevate digital advertising for...
Zone Media has announced a strategic partnership with CREX. This collaboration will leverage Zone Media's expertise in crafting advertising campaigns and CREX's reach within the cricket fan community,...
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Decoding the dynamics of IPL on-ground sponsorships
In the arena of cricket, the sport that has been calendarized, the Indian Premier League (IPL) stands as a giant magnet, attracting eyeballs from every corner of the cricketing world during the months...
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Team Pumpkin secures marketing mandate for DRRK Foods Pvt. Ltd.'s Crown Rice
DRRK Foods Pvt. Ltd., a producer of premium quality basmati rice, has announced a strategic partnership with digital marketing agency, Team Pumpkin. This collaboration aims to strengthen the digital...
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Ex-Diageo India’s Shweta Jain joins The Leela Group as Chief Marketing &...
The Leela Palaces, Hotels and Resorts has appointed Shweta Jain as the Chief Marketing & Sales Officer. Jain recently concluded her stint at Diageo India where she was the Chief Business...
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GPT-4o launch boosts ChatGPT's mobile app revenue
OpenAI's latest model, GPT-4o, launched on May 13, is reportedly driving the highest mobile revenue spike the company has seen. This model, available for free on the web, handles text, speech, and...
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IPL 17 TV ad volumes up 18% from IPL 16: TAM Report
TAM India's report focuses on the first 64 matches of IPL 17 and encompasses all channels broadcasting the matches. As per the report, Television advertising for IPL 17 reflected a growth of 18% in ad...
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Caltex Lubricants signs Ravindra Jadeja as brand ambassador
Caltex Lubricants appointed Ravindra Jadeja as the brand’s ambassador. Through this strategic endorsement, the brand aims to leverage Jadeja's popularity in the sport of cricket to enhance the...
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International Tea Day brand creatives celebrate netizens' love for tea
International Tea Day, observed annually on May 21, celebrates the rich history and cultural significance of tea worldwide. Adopted by the United Nations on December 21, 2019, the day is led by the...
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What does the maternity leave policy look like at Indian ad agencies?
Navigating a return to work after maternity leave remains a significant challenge for many working mothers, particularly in industries known for their demanding schedules. To shed light on this issue,...
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Virtue Worldwide appoints Sumbul Khan as Business Lead, India Market
Virtue Worldwide, the new-age creative agency powered by VICE Media Group, announces the appointment of Sumbul Khan as Business Lead for the India Market. With this strategic move, Virtue underscores...
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Adbuffs secures performance marketing mandate for Plush
Adbuffs, a performance marketing agency for high-growth D2C brands has recently secured the performance marketing mandate for Plush, the women’s wellness brand since 2019 that specialises in premium...
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