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Cannes Lions announces Unilever as Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of...
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OpenAI launches GPT-4o; a free AI model for ChatGPT users
OpenAI is introducing GPT-4o, a new version of the GPT-4 model that drives its product, ChatGPT. This updated model is said to be 'much faster' with the ability to enhance 'capabilities across text,...
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Case Study: How Amul showcased women dairy farmers' stories via hydrographic...
To celebrate the unsung heroes of rural India, Amul recently unveiled 'Floating Stories', a campaign designed to reach a wide audience across India, spanning rural and urban areas. Using an...
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Waaree Energies Limited appoints Carat India as its media partner
Carat, the media agency from dentsu India, has been awarded the television media mandate for Waaree Energies Limited, a manufacturer of solar PV modules. As per the mandate, Carat will oversee the...
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Adobe to offer datacentre infrastructure for its experience platforms in India
Adobe announced that Adobe Experience platform-based applications will be available for enterprise customers via an India datacentre later in the year. This will deliver on local data residency...
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Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer
Publicis Groupe today announced the appointment of Nannette LaFond-Dufour as Chief Impact Officer. In this newly created global role, LaFond-Dufour will be responsible for driving immediate impact...
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Sonic & beyond: Optimising audio marketing
Sonic identities leverage the influence that sound has on the human psyche and approach sound through a strategic lens to create a comprehensive sonic identity system. This system empowers brands to...
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Google unveils its video and image generation models for creators
Over the past year, Google has made progress in enhancing the quality of generative media technologies, thereby announcing the introduction of Veo, the latest and most advanced video generation model,...
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Oasis Fertility partners with Qoruz to optimize influencer marketing
Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This...
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Unveiling the 'Tech & Trends' edition of The Pulse magazine
AI has become indispensable across various industries, and the Advertising and Marketing (A&M) industry advertising is no exception. From crafting targeted campaigns to redefining internal...
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Google announces its latest AI updates
Late last year, Google launched its first natively multimodal model, Gemini 1.0, in three sizes: Ultra, Pro, and Nano. Just a few months later, the release of 1.5 Pro followed, featuring enhanced...
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‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood, starring...
Titan Raga has launched its latest campaign ‘Beautiful Together’ featuring Alia Bhatt. The TVC is a representation of the enduring bond of sisterhood. The campaign draws insight from the evolving role...
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Unravelling the Modi phenomenon: A decade of political branding
In politics, the concept of a political leader as a brand is not merely a modern phenomenon; it has deep roots in history. Throughout the ages, iconic figures have emerged whose personas became...
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TCL India on-boards Rohit Sharma as brand ambassador
TCL has on-boarded the Indian cricket team captain Rohit Sharma as the national brand ambassador to augment its brand presence. By leveraging Sharma’s goodwill in the market and his association with...
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toothsi’s latest brand film features a humorous take on wearing visible braces
toothsi’s latest brand film #AbBracesGaayabAapNahi has captivated audiences around the country with its humour, innovation, and message of confidence. Launched on Friday, May 10th, the 75-second...
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51% Gen Z & 54% millennials embrace GenAI in the workplace to free up time...
Deloitte’s 2024 Gen Z and Millennial Survey explores how Gen Zs and millennials perceive the transformations occurring in the world around them. The survey delves into how the workplace experiences...
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Bumble issues an apology following backlash against its anti-celibacy ad
In response to a series of ads criticized for allegedly shaming women who choose to not be sexually active, Bumble has issued an apology. The campaign, featuring messages like 'A vow of celibacy is...
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Meta's Facebook and Instagram experience worldwide outage
Meta's Facebook and Instagram apps suffered a global outage on Wednesday (May 15), as reported by Downdetector, a site that tracks such incidents. In March of this year, Meta faced technical glitches...
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Inside the marketing of Bridgerton Season 3
Dear gentle readers, the ton has gathered once again to celebrate one of the most eagerly anticipated seasons of Netflix’s ‘Bridgerton.’ After a hiatus of nearly two years, the period drama produced...
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Netflix hits 40 million users for its ad-supported plans
Netflix’s expansion into an ad-supported model is proving successful. At its 2024 upfront presentation, the streaming giant announced that its ad-supported tier now boasts 40 million monthly users...
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