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Kotak Mahindra Life Insurance raises a heartfelt toast to all moms this...
Mother's Day is universally celebrated on the second Sunday of May. However, when someone showers us with unconditional love and makes our lives easier every single day, shouldn't they be celebrated...
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Omnicom Media Group India appoints Rita Verma as its Chief Talent Officer
Omnicom Media Group India has appointed Rita Verma as the organization’s new Chief Talent Officer. With a career spanning over 22 years in Talent Development, Leadership Development, Culture Building...
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Wondrlab appoints Ritika Malhotra as Head of Digital
Wondrlab Network has announced the appointment of Ritika Malhotra as the Head of Digital, further strengthening its leadership team. Malhotra brings over a decade of experience in digital advertising,...
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Sex, lies and advertisements
A crucial piece of Indian law that controls the promotion of pharmaceuticals and magical cures is the Drugs and Magical Remedies (Objectionable Advertisements) Act, 1954 (DMRAA). The DMRAA was enacted...
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Google partners with Airtel for cloud and GenAI solutions in India
Bharti Airtel and Google Cloud announced a strategic collaboration aiming to deliver advanced cloud solutions to businesses throughout India. This strategic alliance aims to expedite the adoption of...
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FCB India appoints Mayuresh Dubhashi as CCO
FCB India, part of the FCB Group agencies in India, today announced the appointment of Mayuresh Dubhashi as the new Chief Creative Officer. Mayuresh Dubhashi brings a wealth of experience to his new...
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Top 5 IPL 17 advertisers accounted for 35% of ad volumes: TAM Report
TAM India's report focuses on the first 55 matches of IPL 17 and encompasses all channels broadcasting the matches. In terms of television viewership, the Indexed Ad Volumes per channel during IPL 17...
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Beurer India onboards Sourav Ganguly as brand ambassador
Beurer India Pvt. Ltd. has announced Sourav Ganguly as its newest brand ambassador. As part of its expansion strategy, Beurer India is intensifying its make-in-India program to tailor its health...
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Dentsu India and Ripplr partner to optimise supply chain connectivity
Dentsu India has entered a strategic partnership with Ripplr driving customized strategies that fuel client growth. Under the joint leadership of Narayan Devanathan, President & Chief Strategy...
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Unmasking motherhood: A journey from stereotypes to real experiences
Advertising often shows the stereotypical image of the perfect mother, creating unnecessary pressure for women to excel in every aspect of their lives. This portrayal leads to self-doubt and stress as...
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Brands react to the onset of monsoon in Mumbai
Weren't we all shocked looking at the duststorm (or was it a windstorm or a rainstorm) unfolding outside of our windows? Well, we'd say it was a blessing in disguise helping us beat the scorching heat...
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Ecom Express Limited appoints Pallavi Tyagi as its Chief Marketing Officer
Ecom Express Limited, a technology-driven end-to-end logistics solutions provider, announces the appointment of Pallavi Tyagi as the Chief Marketing Officer. Over the last several months, Ecom Express...
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iCubesWire elevates Lovin Dhawan as Business Director of Growth & Strategy
iCubesWire has announced the elevation of Lovin Dhawan as Business Director of Growth & Strategy. With experience spanning over a decade in digital media and business development, Dhawan is now on...
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How can ad agencies support women returning post-maternity leave?
Grapes’ Co-Founder and CEO, Shradha Agarwal was supposed to return to the organisation after her delivery. Generally, organisations give six months of sabbatical for maternity, as per the Maternity...
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Instagram expands its creator marketplace to 10 new countries
Over the weekend, Instagram revealed that it is expanding its creator marketplace to 10 additional countries: South Korea, Germany, the Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina,...
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Vishal Gaba joins Push Sports as Chief Marketing Officer
Push Sports has appointed Vishal Gaba as the Chief Marketing Officer. Gaba used to be the Associate Director of Marketing at Bira 91 from September 2021 to May 2024. He was responsible for leading the...
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Surya Kumar Yadav becomes the new face of Ayurvedic brand moha:
moha: has announced its association with cricketer Surya Kumar Yadav. Fondly known as SKY, Surya Kumar Yadav's rise in cricket has captured the hearts of millions, making him a match for moha:'s ethos...
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Socio Street Advertising wins the integrated marketing mandate for Kajaria...
Socio Street Advertising has secured integrated marketing duties for Kajaria Plywood. With a mandate encompassing a wide array of marketing services, Socio Street Advertising aims to elevate Kajaria...
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Clovia announces Manushi Chhillar as its new brand ambassador
Clovia has announced former Miss World Manushi Chhillar as its newest brand ambassador. Manushi Chhillar takes centre stage in the brand’s latest National TV ad campaign themed around ‘Coffee to Club...
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Oralium appoints Eggfirst as its agency of record
Oralium has appointed Eggfirst as its creative, digital, media, and production agency of record. After a multi-agency pitch process, Eggfirst emerged as the agency partner to support and drive the...
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