Clik here to view.
Kalamandir Jewellers onboards Shruti Haasan as brand ambassador
Kalamandir Jewellers, an Indian jewellery chain, has onboarded actress Shruti Haasan as its brand ambassador.Speaking about the collaboration, Milan Shah, Director of Kalamandir Jewellers, said, “We...
View ArticleClik here to view.
Leo Burnett India elevates Vikram Pandey and Sachin Kamble as Chief Creative...
Leo Burnett India has announced changes to its senior creative leadership with the elevation of Vikram Pandey and Sachin Kamble from National Creative Directors to Chief Creative Officers for Leo...
View ArticleClik here to view.
Adidas encourages players to play stress free in T20 World Cup campaign
Adidas’ latest campaign for the upcoming T20 World Cup created by Fundamental eschews the usual tropes to celebrate the power of releasing the pressure and urging the players to just play freely....
View ArticleClik here to view.
Shreyansh Baid, Fanindra Jain & Rishi Sen launch their joint venture
Shreyansh Baid, Founder & CEO, of Shreyansh Innovations, Fanindra Jain, Creative Lead – of Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, of Digitas &...
View ArticleClik here to view.
Adobe launches Acrobat AI Assistant for enterprise customers
Adobe has unveiled Acrobat AI Assistant catering to enterprise clientele. This feature, accessible via add-on subscription, is now integrated across desktop, web, and mobile platforms, offering a...
View ArticleClik here to view.
Apple faces backlash for crushing books and instruments in its latest ad
Apple, known for its innovative marketing, made a literal impact with its latest ad. To promote its new ultra-thin iPads, the tech giant released an advertisement that features an industrial press...
View ArticleClik here to view.
OpenAI develops new tools to detect AI-generated images
OpenAI has introduced innovative tools to identify and track content generated by its DALL-E AI image generator. In a recent blog post, the company announced the development of new methods to verify...
View ArticleClik here to view.
BFSI sector's digital ad impressions see 40% surge in 2023: TAM report
TAM India's 2023 cross-media advertising report for the BFSI (Banking, Financial Services, and Insurance) sector compares advertising trends across television, print, radio, and digital platforms. In...
View ArticleClik here to view.
inDrive announces Vikrant Massey as its first-ever brand ambassador
inDrive has announced the onboarding of Vikrant Massey as its first-ever brand ambassador for its ride-hailing business in India. As the new brand ambassador, Vikrant Massey will actively be involved...
View ArticleClik here to view.
Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for...
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures...
View ArticleClik here to view.
A&M leaders thank their mothers with heartwarming campaigns
As Mother's Day approaches, I can't help but take a moment to truly appreciate the incredible impact mothers have had on our lives. Reflecting on my own journey, I think of the time when my mother, a...
View ArticleClik here to view.
Mother's Day campaigns 2024 celebrate the different aspects of motherhood
No matter how old we get, there's something uniquely comforting about a mother's presence. Whether it's coming home after a long day or just needing a reassuring voice on the other end of the phone,...
View ArticleClik here to view.
Casagrand onboards Kareena Kapoor Khan as its brand ambassador
Casagrand, a real estate developer from South India, has onboarded Kareena Kapoor Khan as its brand ambassador. In line with this, the company has also rolled out a 360-degree marketing campaign...
View ArticleClik here to view.
Superwomen 2024: It’s a wrap!
In a world where women continue to break barriers and redefine success across various domains, Social Samosa's Superwomen Awards celebrated the outstanding achievements and contributions of women in...
View ArticleClik here to view.
Abhinay Bhasin joins dentsu as SVP - Product & Technology
Abhinay Bhasin has joined dentsu as the Senior Vice President of Product and Technology. Prior to this, he led ProfitWheel as head of product marketing. Before he joined ProfitWheel, Bhasin was the...
View ArticleClik here to view.
Marketing lessons in Better Things and the ‘un-motherly’ side of motherhood
Mothers are individuals. Regardless of whether you have or have not heard this or if it sounds passé, it is often the subject of glaring ignorance. Everything about motherhood is often a...
View ArticleClik here to view.
Boldfit unveils its new logo and identity
Boldfit has unveiled its new logo which represents the company's dedication to inspiring individuals on their fitness journey.Titled, The Flex, the new logo showcases modernity and dynamism. With a...
View ArticleClik here to view.
Amazon Ads unveils three new ad formats for streaming Prime Video
Ahead of Amazon’s debut upfront presentation on May 14 at Pier 36 in New York City, Amazon Ads has unveiled new interactive and shoppable ad formats for Prime Video with remote-enabled capabilities...
View ArticleClik here to view.
Apple's iPad Pro ad seems to echo LG's 2008 campaign
Apple's latest iPad Pro ad has sparked controversy due to its depiction of various items being crushed in a hydraulic press to reveal the sleek tablet underneath. Critics argue that the underlying...
View ArticleClik here to view.
WhatsApp unveils major design refresh with darker Dark Mode and enhanced user...
WhatsApp has unveiled a significant overhaul to its mobile app design, featuring enhancements like an even darker mode, a sleeker appearance, and platform-specific optimizations for both Android and...
View Article