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Ageas Federal Life Insurance brings Sachin Tendulkar’s debut to life in new ad
Ageas Federal Life has unveiled its new brand campaign film, 'Cradle to Crease', an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing...
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Met Gala 2024: Brands turn the event into a meme fest
With the arrival of the first Monday of May, also comes the arrival of the Met Gala; The world's most prestigious fashion event. This year's theme for the Met was the 'Garden of Time', with the...
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Wavemaker India retains the media mandate for Luminous Power Technologies
Wavemaker India, GroupM’s agency, has retained the integrated mandate for Luminous Power Technologies. Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities...
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LS Digital joins hands with London & Partners to expand into the UK Market
LS Digital has entered into collaboration with London & Partners, a business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital...
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Gupshup appoints Salim Ali as CMO
Gupshup has announced the appointment of Salim Ali as Chief Marketing Officer (CMO). Based in Silicon Valley, he will lead full-stack marketing across the entire value chain, and all routes to market....
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BBH India appoints Ankit Sharma and Layla Khan as Senior Vice Presidents –...
BBH India, part of Publicis Groupe India, has announced two senior-level appointments in the Planning function with Ankit Sharma and Layla Khan joining the agency as Senior Vice-President – Strategy....
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Havas India elevates key leaders across the Havas Creative Network
Havas India has announced a significant leadership transition across three key agencies under the Havas Creative Network India umbrella, including Havas Worldwide India (creative), Conran Design...
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How has IPL contributed to Dream11’s growth? CMO Vikrant Mudaliar answers
In the past few years, the online fantasy sports industry in India has experienced massive growth, reflecting the increasing popularity and engagement of users. The number of fantasy sports operators...
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DViO launches operations in Bengaluru
DViO, an independent full-stack growth marketing company has today announced the launch of its Bengaluru operations. This office marks DViO’s third office in India and sixth globally which includes...
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Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen...
Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director - Response in Times of India Group and Tista Sen have joined as jury...
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Does Mother’s Day reaffirm gender roles or celebrate a long-undervalued role?
This is a tricky one. Not just because I belong to a marketing community that has created the need for ‘topical’ opportunities to fan talk-worthiness for our brands, but more importantly because my...
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Meta unveils advanced AI tools for businesses to enhance advertising creativity
Meta has unveiled an upgraded suite of generative AI tools aimed at bolstering advertising capabilities for businesses. These enhancements, including full image and text generation features, are...
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Interactive OLV boosts click-through rates by 377% compared to standard OLV...
VDO.AI recently conducted a comprehensive study to assess the impact of interactive OLV ads. In comparison to traditional OLV formats, the study unveiled a 377% surge in click-through rates (CTR) for...
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Instagram users gain access to Threads with new cross-posting feature
Meta is encouraging increased user engagement on Threads by introducing a new feature that allows for easy cross-posting from Instagram. This experiment includes a simple toggle option for users to...
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Chennai Super Kings tops IPL fan loyalty charts: Report
Crisp, Market research and Marketing Advisory firm, in collaboration with Kadence, a global market research agency, has conducted a comprehensive study focusing on brand recognition during the Indian...
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Recipe to the ‘perfect’ Mother’s Day ad
Picture this — a mother who cooks, cleans, takes care of her kids, her in-laws, her husband and then goes to work. Sounds like the perfect mother that can do it all, correct? This is something that...
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Momfluence: Harnessing the power of mothers in influencer marketing
You know what's fascinating in the whirlwind world of influencer marketing? Moms. Yes, the most incredible, often underestimated superheroes of influence. They're the ones quietly shaping their kids'...
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The LEGO® Group's latest campaign transports adults into a world of imagination
Adults these days lead extremely stressful and busy lives. Amidst the chaos and hustle of daily lives, we often forget to find moments of relaxation and joy; especially to pursue one’s hobbies and...
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Sheopal’s announces Mohammed Shami as brand ambassador
Sheopal's, Ayurvedic health and beauty care products brand, announces the appointment of India’s pacer Mohammed Shami as its brand ambassador. Shami would be showcasing the brand’s innovative and...
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ZEE’s Meenakshi Samantaray joins Metro Brands as the Head of Marketing for...
Meenakshi Samantaray has been appointed as the Head of Marketing for the Sports Division at Metro Brands Limited. Prior to this transition, she served as the Vice President of Marketing &...
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