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The Womb Communications appoints Anurag Gupta as CEO
The Womb Communications has announced the onboarding of Anurag Gupta as its Chief Executive Officer, taking over the role on Thursday, the 2nd of May, marking a key leadership development for the...
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Carat India bags the integrated media mandate for Meesho
Carat India has bagged the integrated media mandate for Meesho, following a multi-agency pitch win with the account being serviced from the agency’s Bangalore office. As per the mandate, Carat, the...
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Infectious Advertising launches its content arm
Infectious Advertising, an independent agency has launched its content arm - Epidemik Content - with veteran Industry Producer Shabbir Motiwala at the helm. Epidemik Content will be delivering...
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AdLift bags the SEO mandate for Triveni Turbine Limited
AdLift, a global digital marketing agency, has received the mandate for handling Search Engine Optimization solutions for Triveni Turbine Limited (TTL), a corporation with core competencies in...
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FCB Interface wins the creative mandate for Philips Home Appliances
FCB Interface has won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India...
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QUE onboards Shikhar Dhawan as brand ambassador
QUE, an upcoming premium eyewear brand, has announced a strategic collaboration with Indian Cricketer Shikhar Dhawan. Dhawan joins QUE not only as an investor but as a partner & brand ambassador....
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Sapna Arora departs from dentsu India
Dentsu India has announced the departure of Sapna Arora, Chief Client Officer. Arora, who joined the network in January 2023, played a key role in advancing client solutions and contributing to the...
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Elon Musk's Tesla takes legal action against Indian company over name usage
Tesla has taken legal action against an Indian battery manufacturer for allegedly infringing on its trademark. The lawsuit, filed on May 3 and heard in the Delhi High Court, aims to obtain...
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How brands can hit the right note with audio recall during IPL?
‘Karbonn Kamaal Catch’ or ‘YesBank Maximum Sixes’, phrases such as these come to one’s mind even when these brands no longer sponsor these particular properties in the Indian Premier League (IPL)....
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Instagram unveils interactive Story enhancements amidst original content push
Instagram has unveiled several fresh features for Stories, enhancing interactive sharing of music, photos, and videos. Among these is ‘Reveal,’ which blurs story content, requiring viewers to DM the...
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Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil & P G Aditya join as...
Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO,...
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Caresmith India takes a dig at Bombay Shaving Company's ad mentioning Prachi...
Caresmith India, a personal care brand, recently launched a social media advertisement that took a dig at Bombay Shaving Company's advertisement mentioning Prachi Nigam. Rushabh Shah, the Co-founder...
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X introduces Grok's AI summaries for trending stories
X, previously known as Twitter, has adopted Elon Musk’s AI chatbot Grok to enhance a feature in its Explore section. This update caters to X’s Premium subscribers by offering summaries of trending...
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OpenAI set to potentially launch a search engine to compete with Google
OpenAI is reportedly working on its version of a Google-like search engine, named the ChatGPT search engine. This development could indicate that OpenAI is about to launch its first product similar to...
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Steve Priya wins creative mandate of The Sleep Company
Steve Priya, the ad agency launched recently by former Executive Creative Directors at Wunderman Thompson, has announced its first major new business win - The Sleep Company. This account was won...
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Ad spends of GCPL increase by 47.08% to INR 1,011 crore in FY 2024
Godrej Consumer Products increased its advertising expenditure by 47.08% to INR 1,011 crore in the fiscal year 2024, compared to the INR 687.34 crore spent in the previous fiscal year. In the March...
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Marico’s ad spends increase by 7% YOY to INR 226 Cr
FMCG company Marico has disclosed its financial performance for the quarter ending March 31 (Q4) of the fiscal year 2023-24. Expenditure on advertising and sales saw a 7% year-on-year (YoY) increase,...
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Experience Commerce secures the digital mandate for SAVSOL Lubricants
Experience Commerce (EC), a digital agency within the Cheil Network, has announced that it has won the digital mandate for SAVSOL, the flagship engine oil brand of Savita Oil Technologies. This...
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Google to ban advertisers from promoting deepfake porn services
Google has released a new policy that completely bans advertisers from promoting 'sexually explicit content,' which is defined as 'text, image, audio, or video of graphic sexual acts intended to...
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Keep it real: Advise experts as the beverage industry faces scrutiny for...
The Food Safety and Standards Authority of India (FSSAI) recently asked all e-commerce Food Business Operators (FBOs) to ensure appropriate categorisation of food products being sold on their...
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