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JioCinema hints at new ad-free streaming plan
JioCinema has hinted at a potential shift with a new subscription plan. Speculation is rife that this plan could offer ad-free streaming of matches and other content. During the IPL match between...
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Tier 2 cities lead the way in fantasy gaming with 65% of revenue: Redseer...
The recent commencement of the Indian Premier League (IPL) marked the beginning of yet another captivating season. Beyond the spectacle of matches and on-field excitement, the IPL serves as a...
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foundit named the official talent partner of the Badminton World Federation
foundit announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence worldwide. The partnership was unveiled during a...
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Hafele India onboards Sachin Tendulkar as its brand ambassador
Hafele has announced its collaboration with the cricket legend, Sachin Tendulkar, as the brand ambassador for its Indian Subsidiary. Revered internationally as the ‘God of Cricket’ and recognised...
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Savvytree retains Helios by Titan’s social media marketing mandate
Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in...
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Alia Bhatt uplifts her spirits through a bite of chocolate in Cadbury Perk's...
Cadbury Perk, one of Mondelez India’s brands, launches a playful campaign with Bollywood actress Alia Bhatt. Through a TV commercial, the brand encourages consumers to embrace life's challenges with a...
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Nandini faces criticism for sponsoring Ireland and Scotland teams
The dairy brand Nandini, affiliated with the Karnataka Milk Federation, has decided to sponsor the cricket teams of Scotland and Ireland for the upcoming ICC Men’s T20 World Cup 2024. According to MK...
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Brands advocate for sustainability this Earth Day
Since its inception in the 1970s, Earth Day celebrated globally on April 22nd has millions of people participating in a variety of activities to promote environmental sustainability. It's a day...
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Auto Sector's digital ad impressions surge 5x from 2019 to 2023: TAM AdEx...
TAM AdEx's recent report summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - Auto Sector', the report provides an...
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Let Women be Women: Moving on from the ‘Good Girl’ trope
Wonderwoman, girlboss, supermom! It is the era of the pseudo-feminist marketing. Under the guise of empowerment, we pressurise women at every step. Let us talk about where it all began. The ‘Good...
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Microsoft recruits former Meta executive to strengthen AI team
Jason Taylor, a former executive at Meta, is set to join Microsoft's AI supercomputing division, according to an announcement by Microsoft's CTO Kevin Scott on LinkedIn. In his new role as corporate...
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India's theatre-going population hit 157.4 mn in 2023, up 29%: Ormax report
A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January...
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Onads & StrategiQ team up to offer digital marketing services for Indian firms
Onads, a Mumbai-based digital marketing company established in 2008 and StrategiQ a UK-based digital marketing company established in 2013, have formed an alliance to offer Digital Transformation...
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Ad Club Bangalore launches Inspiration Room: A series of thought leadership...
The Ad Club Bangalore has launched Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will...
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Generative AI SaaS startup Onetab expands India operations with senior...
Onetab, the Generative AI SaaS startup kick-started by Saket Dandotia and Alok Patil has appointed three new senior members to strengthen its India operations. Harish Chouhan joins as Sr. Team Lead,...
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Bachpan Schools and AHPS onboard Saina Nehwal as their brand ambassador
Bachpan Play School and its formal extension Academic Heights Public School (AHPS) announced the onboarding of badminton player Saina Nehwal as their brand ambassador. This partnership marks a...
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Sociapa secures the digital marketing mandate for Tennishub
Sociapa, the marketing agency, has bagged the digital mandate for Tennishub, an online tennis store. This partnership marks a milestone in Sociapa's journey towards enhancing digital footprints across...
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Vasan Eye Care launches ‘We Are There, With Expertise and Care’ campaign in...
Vasan Eye Care has announced the launch of its latest brand campaign, "We Are There, With Expertise and Care." This campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's ability to...
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Intellion Offices by Tata Realty debuts new sonic identity for brand resonance
Tata Realty & Infrastructure Ltd. has unveiled a sonic brand identity for its Intellion Office Parks. It is crafted by BrandMusiq and aimed at enhancing brand recognition and delivering a seamless...
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Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of...
With temperatures soaring past 40 degrees Celsius in many parts of the country, the Indian Meteorological Department (IMD) predicts a scorching summer ahead. And as the sun beats down on us...
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