Clik here to view.
India questions Singapore & Hong Kong food regulators over MDH & Everest...
India, which leads the world in spice production, consumption, and export, has requested information from food safety regulators in Singapore and Hong Kong regarding their recent bans on certain...
View ArticleClik here to view.
White unveils its latest venture the 'White Label' in partnership with Rohit...
White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Rohit Tugnait, former...
View ArticleClik here to view.
Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
Dish TV has unveiled its proposition ‘Dish TV Smart+’. It will provide customers access to TV and OTT content on any screen, anywhere, without any additional cost. It will ensure convenience,...
View ArticleClik here to view.
Demystifying creative tech: A begginner's guide to revolutionising marketing...
In the bustling world of marketing discussions, two distinct narratives often take centre stage. On one side, there's a fervent admiration for the triumphs of creativity, while on the other, there's a...
View ArticleClik here to view.
Goafest 2024 unveils the festival theme
The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 - ‘The Age of Adaptability’. The event scheduled to take place from May 29-31 at...
View ArticleClik here to view.
Google postpones third-party cookie phase-out once again
Google, once again, is extending the deadline for discontinuing third-party cookies in its Chrome browser. The announcement came on Tuesday, just ahead of Google's quarterly reports. This marks the...
View ArticleClik here to view.
Brands turn the QWERTY keyboard into a moment marketing trend
When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising?...
View ArticleClik here to view.
Agency Feature: All you need to know about Digixpressions
Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing,...
View ArticleClik here to view.
Thinkin' Birds Communications bags the digital media mandate for Royal Empire
Thinkin' Birds Communications, a creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a real estate developer in Maharashtra. This strategic collaboration...
View ArticleClik here to view.
India's current AI user base of 724 mn set to grow by 6% YOY: Kantar AI study
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in...
View ArticleClik here to view.
Kulfi Collective appoints Divya Karani as Chairperson and Executive Director...
Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's...
View ArticleClik here to view.
Nishant Kedia of Rebel Foods on crafting customer experiences in the digital...
Restaurant major Rebel Foods houses a diverse portfolio of brands including Wendy's, Faasos, The Oven Story, Behrouz Biryani, and Mad Over Donuts, among several others. While each of these brands have...
View ArticleClik here to view.
Amul celebrates women-dairy farmers with an innovative campaign
In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their...
View ArticleClik here to view.
X to launch a TV app for video content
X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time,...
View ArticleClik here to view.
boAt onboards Yashasvi Jaiswal as brand ambassador
boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success....
View ArticleClik here to view.
LS Digital appoints Vishal Sharma as DVP, Media Buying & Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and...
View ArticleClik here to view.
WhatsApp to introduce offline file sharing feature
According to WABetaInfo, WhatsApp is reportedly developing a new update that could streamline file sharing for users, even without an internet connection. The messaging platform is working on a...
View ArticleClik here to view.
Farmley gets meme-savvy for IPL season
Farmley has launched its latest social media campaign called ‘We Don't Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley's social media feeds have become the go-to...
View ArticleClik here to view.
Many marketing organisations lack strong first-party data to power their own...
Despite Gen AI’s commercial promise, most organisations aren’t using it yet. 90% of marketing and sales leaders think their organisations should be using AI often, while 60% said their organisations...
View ArticleClik here to view.
A marketing battle between time and targeting: IPL vs Elections
In a country where politics and Cricket reign supreme, the clash between the IPL and The General Elections is not just a scheduling conflict; it is a battle for the hearts and the minds of millions....
View Article