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Onads & StrategiQ team up to offer digital marketing services for Indian firms
Onads, a Mumbai-based digital marketing company established in 2008 and StrategiQ a UK-based digital marketing company established in 2013, have formed an alliance to offer Digital Transformation...
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Ad Club Bangalore launches Inspiration Room: A series of thought leadership...
The Ad Club Bangalore has launched Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will...
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Generative AI SaaS startup Onetab expands India operations with senior...
Onetab, the Generative AI SaaS startup kick-started by Saket Dandotia and Alok Patil has appointed three new senior members to strengthen its India operations. Harish Chouhan joins as Sr. Team Lead,...
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Bachpan Schools and AHPS onboard Saina Nehwal as their brand ambassador
Bachpan Play School and its formal extension Academic Heights Public School (AHPS) announced the onboarding of badminton player Saina Nehwal as their brand ambassador. This partnership marks a...
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Sociapa secures the digital marketing mandate for Tennishub
Sociapa, the marketing agency, has bagged the digital mandate for Tennishub, an online tennis store. This partnership marks a milestone in Sociapa's journey towards enhancing digital footprints across...
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Vasan Eye Care launches ‘We Are There, With Expertise and Care’ campaign in...
Vasan Eye Care has announced the launch of its latest brand campaign, "We Are There, With Expertise and Care." This campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's ability to...
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Intellion Offices by Tata Realty debuts new sonic identity for brand resonance
Tata Realty & Infrastructure Ltd. has unveiled a sonic brand identity for its Intellion Office Parks. It is crafted by BrandMusiq and aimed at enhancing brand recognition and delivering a seamless...
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Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of...
With temperatures soaring past 40 degrees Celsius in many parts of the country, the Indian Meteorological Department (IMD) predicts a scorching summer ahead. And as the sun beats down on us...
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India questions Singapore & Hong Kong food regulators over MDH & Everest...
India, which leads the world in spice production, consumption, and export, has requested information from food safety regulators in Singapore and Hong Kong regarding their recent bans on certain...
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White unveils its latest venture the 'White Label' in partnership with Rohit...
White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Rohit Tugnait, former...
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Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
Dish TV has unveiled its proposition ‘Dish TV Smart+’. It will provide customers access to TV and OTT content on any screen, anywhere, without any additional cost. It will ensure convenience,...
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Demystifying creative tech: A begginner's guide to revolutionising marketing...
In the bustling world of marketing discussions, two distinct narratives often take centre stage. On one side, there's a fervent admiration for the triumphs of creativity, while on the other, there's a...
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Brands creatives encourage citizens to exercise their right to vote
India's general elections, known as the Lok Sabha Elections, are a significant event in the country's democratic process. These elections determine the composition of the Lok Sabha, the lower house of...
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MasterChow appoints Chef Ranveer Brar as its brand ambassador
MasterChow announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for 'Asli Chinese'...
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Challenges of diminishing margins in the advertising business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management graduates straight from leading management institutes like the IIMs, XLRI used...
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Havas Worldwide India strengthens its creative team with new appointments
Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative...
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The Good Glamm Group's Sukhleen Aneja to move on
According to media reports, Sukhleen Aneja, Chief Executive Officer (CEO) of The Good Glamm Group, is slated to depart from her role in July 2024. Aneja, who joined the direct-to-consumer (D2C) brand...
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Meta AI blocks certain election-related queries in India
Meta has begun filtering out specific inquiries within its chatbot as the Indian general elections commenced. Last week, Meta initiated trials of its AI chatbot in India across WhatsApp, Instagram,...
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OpenAI onboards Pragya Misra as its first hire in India
OpenAI has hired Pragya Misra as its Head of Government Relations in India, as reported by Bloomberg. This comes amidst the General Lok Sabha elections, where AI regulations are under scrutiny. With a...
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When should an ad agency consider going public?
In 1960, advertising agency director, Fred Papert, copywriter Julian Koenig, and art director George Lois joined hands to form advertising agency Papert Koenig Lois (PKL). Only two years into the...
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