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Brands creatives encourage citizens to exercise their right to vote
India's general elections, known as the Lok Sabha Elections, are a significant event in the country's democratic process. These elections determine the composition of the Lok Sabha, the lower house of...
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MasterChow appoints Chef Ranveer Brar as its brand ambassador
MasterChow announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for 'Asli Chinese'...
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Challenges of diminishing margins in the advertising business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management graduates straight from leading management institutes like the IIMs, XLRI used...
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Havas Worldwide India strengthens its creative team with new appointments
Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative...
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The Good Glamm Group's Sukhleen Aneja to move on
According to media reports, Sukhleen Aneja, Chief Executive Officer (CEO) of The Good Glamm Group, is slated to depart from her role in July 2024. Aneja, who joined the direct-to-consumer (D2C) brand...
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Meta AI blocks certain election-related queries in India
Meta has begun filtering out specific inquiries within its chatbot as the Indian general elections commenced. Last week, Meta initiated trials of its AI chatbot in India across WhatsApp, Instagram,...
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OpenAI onboards Pragya Misra as its first hire in India
OpenAI has hired Pragya Misra as its Head of Government Relations in India, as reported by Bloomberg. This comes amidst the General Lok Sabha elections, where AI regulations are under scrutiny. With a...
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When should an ad agency consider going public?
In 1960, advertising agency director, Fred Papert, copywriter Julian Koenig, and art director George Lois joined hands to form advertising agency Papert Koenig Lois (PKL). Only two years into the...
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JioCinema hints at new ad-free streaming plan
JioCinema has hinted at a potential shift with a new subscription plan. Speculation is rife that this plan could offer ad-free streaming of matches and other content. During the IPL match between...
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Tier 2 cities lead the way in fantasy gaming with 65% of revenue: Redseer...
The recent commencement of the Indian Premier League (IPL) marked the beginning of yet another captivating season. Beyond the spectacle of matches and on-field excitement, the IPL serves as a...
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foundit named the official talent partner of the Badminton World Federation
foundit announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence worldwide. The partnership was unveiled during a...
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Hafele India onboards Sachin Tendulkar as its brand ambassador
Hafele has announced its collaboration with the cricket legend, Sachin Tendulkar, as the brand ambassador for its Indian Subsidiary. Revered internationally as the ‘God of Cricket’ and recognised...
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Savvytree retains Helios by Titan’s social media marketing mandate
Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in...
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Alia Bhatt uplifts her spirits through a bite of chocolate in Cadbury Perk's...
Cadbury Perk, one of Mondelez India’s brands, launches a playful campaign with Bollywood actress Alia Bhatt. Through a TV commercial, the brand encourages consumers to embrace life's challenges with a...
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Nandini faces criticism for sponsoring Ireland and Scotland teams
The dairy brand Nandini, affiliated with the Karnataka Milk Federation, has decided to sponsor the cricket teams of Scotland and Ireland for the upcoming ICC Men’s T20 World Cup 2024. According to MK...
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Brands advocate for sustainability this Earth Day
Since its inception in the 1970s, Earth Day celebrated globally on April 22nd has millions of people participating in a variety of activities to promote environmental sustainability. It's a day...
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Auto Sector's digital ad impressions surge 5x from 2019 to 2023: TAM AdEx...
TAM AdEx's recent report summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - Auto Sector', the report provides an...
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Let Women be Women: Moving on from the ‘Good Girl’ trope
Wonderwoman, girlboss, supermom! It is the era of the pseudo-feminist marketing. Under the guise of empowerment, we pressurise women at every step. Let us talk about where it all began. The ‘Good...
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Microsoft recruits former Meta executive to strengthen AI team
Jason Taylor, a former executive at Meta, is set to join Microsoft's AI supercomputing division, according to an announcement by Microsoft's CTO Kevin Scott on LinkedIn. In his new role as corporate...
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India's theatre-going population hit 157.4 mn in 2023, up 29%: Ormax report
A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January...
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