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Snapchat plans to watermark images created using its AI tools
The social media platform 'Snapchat' has announced its intention to incorporate watermarks into AI-generated images on its platform. This watermark will feature a translucent version of the Snapchat...
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BEI Confluence elevates Abhishek Gupta to Joint Managing Director
BEI Confluence has elevated Abhishek Gupta to Joint Managing Director (JMD) with effect from April 1, 2024. Gupta has been leading the BEI Confluence business operations as Dy. MD for the last 4...
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65% of consumers in India are cancelling and resubscribing to services based...
Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly...
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Eleven Indians among Cannes Lions jury, Prasoon Pandey appointed Jury...
Cannes Lions has announced the roster of international specialists chosen to recognize outstanding creative and impactful endeavors worldwide this June. The Cannes Lions International Festival of...
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How are news channels prepping for the elections
The largest elections in the history of democracy are set to commence on April 19, 2024. The 2024 general elections will last 44 days to elect the 543 members of the 18th Lok Sabha. Approximately 970...
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Quoraverse: Empowering marketers and agencies with tools for impactful...
Knowledge-sharing platform Quora has partnered with Social Samosa to organise Quoraverse, a three-city conference designed to empower marketers, advertisers, and agencies with the knowledge and tools...
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Meta's Oversight Board investigates explicit AI-generated images on Instagram...
The Oversight Board, Meta's semi-independent policy council, is shifting its focus to the handling of explicit, AI-generated images on the company's social platforms. Two separate investigations have...
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Uorfi Javed dresses up as bread for the collaboration with The Health Factory
The Health Factory announces its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the...
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Publicis Groupe announces modifications in its governance structure
Publicis Groupe has announced a proposed change to the company’s governance, that will be put to a shareholder vote at its Annual General Meeting on 29th May 2024. Publicis has experienced sustained...
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Goafest 2024 and ABBY Awards relocate to Mumbai due to Lok Sabha Elections
Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest...
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Sunil Narula on how Panasonic Life Solutions India engages consumers through...
India’s Electrical Materials market was valued at USD 6550.3 million in 2022 and is anticipated to project growth of 13.82% through the forecast period of 2024 to 2031. Although the products are...
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Meta rolls out its upgraded AI assistant powered by Llama 3
Meta has rolled out an upgraded version of its AI assistant, powered by Llama 3. Built with Meta Llama 3, Meta AI is readily available on users' phones, at no cost. It can be accessed on various...
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Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally
In large boardroom meetings, often there is someone in one of the corners who diverts the discussion off topic and talks about healthcare, sports, movies, or some personal anecdote–something very...
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Cannes Lions unveils its 2024 programme
The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity....
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Disney's Venke Sharma joins Sprinklr
Venke Sharma joined Sprinklr as VP - Global Head of Product Strategy. He will be responsible for refining the product narrative for Sprinklr Insights and improving GTM, simplifying implementation and...
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Media.Monks India onboards Shouvik Roy as Chief of Brand Marketing
Media.Monks India has appointed Shouvik Roy as the Chief of Brand Marketing to spearhead business transformation. Bringing his experience and entrepreneurial spirit to the table, Roy assumes the...
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Iconic onboards ODN for e-commerce content management
ODN (‘Open Doors Now’) has bagged the e-commerce creatives and content mandate for the E-commerce platform ‘Iconic’ along with their in-house brand Iconic and international luxury brands including...
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Svish onboards Shikhar Dhwan as brand ambassador
Svish, a D2C brand in men’s grooming and hygiene has announced its collaboration with Shikhar Dhawan. Dhawan will assume the role of a brand ambassador and invest in the brand. Talking about the...
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Agnello Dias joins Spinach Experience Design as Co-founder
Agnello Dias, the former Creative Chairman of Dentsu and Co-founder of TaprootDentsu has joined Spinach Experience Design as Co-founder. Eshani Kumbhani, Co-founder at Spinach Experience Design,...
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Ecom-Gaming dominates ad volumes in IPL 17 with 18% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 31 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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