Clik here to view.
Adobe Premiere Pro set to launch GenAI video tools
Adobe has announced the launch of new generative AI innovations within its Adobe Premiere Pro. The new generative tools coming to Premiere Pro this year enable users to streamline video editing,...
View ArticleClik here to view.
OML Entertainment appoints Kreeti Gogia as Head of Content
OML or Only Much Louder Entertainment, a full-service media and entertainment organization has announced the appointment of Kreeti Gogia as Head of Content signaling a strategic leap forward in...
View ArticleClik here to view.
Dentsu Creative onboards Abhijat Bharadwaj as the CCO
Abhijat Bharadwaj has embarked on his new journey by assuming the role of the Chief Creative Officer (CCO) at Dentsu Creative - Digital Experience. As the new CCO at Dentsu Creative, Bharadwaj will...
View ArticleClik here to view.
Less than 1% of ads feature members of the LGBTQI community or people with...
The Advertising Standards Council of India (ASCI) and the UN Women Convened Unstereotype Alliance (UA) have released an updated report titled 'Mainstreaming Diversity & Inclusiveness in Indian...
View ArticleClik here to view.
Entertainment biggest motivation for watching IPL: Ipsos survey
With the Indian Premier League (IPL) 2024 off to a flying start, an Ipsos IndiaBus pan India IPL Survey shows at least one in two urban Indians polled (53%) claim to be following the sporting event....
View ArticleClik here to view.
Navigating a complex terrain: Social media and political content
The IPL season is here, and for many of us, that means cheering on your favorite teams! It's like a 3-month-long festival that captures the attention of India's 1.44 billion people, whether you're...
View ArticleClik here to view.
Almonds Ai expands to Dubai; opens new office
Almonds Ai announced its expansion in the MENA region with a new office in Dubai, United Arab Emirates. This strategic move will further strengthen the company's position as a provider of...
View ArticleClik here to view.
WhatsApp unveils chat filters to help find messages faster
Mark Zuckerberg has introduced the launch of new chat filters on WhatsApp, aiming to enhance the user experience by making it quicker, seamless, and simpler to find the right conversation. With the...
View ArticleClik here to view.
Savsol Lubricants onboards Sidharth Malhotra as its brand ambassador
Savsol Lubricants, the flagship brand of Savita Oil Technologies, has announced a strategic partnership with actor Sidharth Malhotra, who will be associated with the company as its brand ambassador to...
View ArticleClik here to view.
Elon Musk plans to charge a fee from new users to combat bot onslaught on X
Elon Musk is planning to charge new X users a small fee in order to address the proliferation of automated accounts, commonly known as bots. Responding to a user's query about changes on the platform,...
View ArticleClik here to view.
D'Décor ropes in Ranveer Singh as the ambassador for its brand Sansaar
D’Décor has signed Ranveer Singh to bring the new brand ‘Sansaar’ to the forefront. The new brand is touted to change home décor marking a step towards conscious living, minimalism, and...
View ArticleClik here to view.
Ogilvy’s Talha B Mohsin moves on
Ogilvy executive director Talha B Mohsin has bid farewell to advertising after more than twenty years of working in the industry. Moshin shared the news in a LinkedIn post, writing, "I’m quitting...
View ArticleClik here to view.
What’s all the fuss about unhinged marketing?
Imagine a character with traits of Charles Boyle, Gina Linetti, and Jake Peralta in one — a deathly combo indeed. While this character is yet to grace the earth, a version of it can be seen in...
View ArticleClik here to view.
Liqvd Asia bags the marketing mandate for Peerless Hospitals
Peerless Hospital, a healthcare institution in Eastern India, has collaborated with Liqvd Asia, to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus on...
View ArticleClik here to view.
Bang In The Middle takes a public stand against ex-client Medanta for using...
Independent ad agency Bang In The Middle called out former client Medanta, a healthcare provider, in a recent social media post for using the agency’s campaign idea now after having rejected the same...
View ArticleClik here to view.
Aprilia India onboards John Abraham as its brand ambassador
Aprilia, the manufacturer of high-performance motorcycles, has launched its extensive superbike portfolio in the Indian market. Along with the launch of its new superbikes, Aprilia has announced the...
View ArticleClik here to view.
Savvytree unveils its growth plans for expansion within India
Savvytree, a full-service digital marketing agency, has shared its aspirational goals for growth in India. Savvytree has made an impact by working with clients all over India and now planning to...
View ArticleClik here to view.
Beverage brands’ summer marketing: Quenching thirst via engaging campaigns,...
The sun is officially sucking the energy out of us as India is experiencing 10 to 20 heat-wave days during the April-June period as per the India Meteorological Department (IMD). As the country...
View ArticleClik here to view.
Leo Burnett Mumbai announces new appointments to its senior leadership team
Leo Burnett Mumbai, part of the Publicis Groupe India, has announced new appointments to its senior leadership team. The agency is poised to leverage its momentum and success, and the new leadership...
View ArticleClik here to view.
ScoopWhoop's Sriparna Tikekar joins 4AM Worldwide as CCO
4AM Worldwide, an integrated brand solutions agency has announced the appointment of Sriparna Tikekar as its Chief Creative Officer. The new appointment comes at a time when the agency is keen on...
View Article