Clik here to view.
Beyond cliches and stereotypes: Brands that have got their women...
An industry where the portrayal of women often leans heavily on outdated stereotypes, it boxes them into cliched roles that are either overly sentimental or superficial. Whether it's the tearful mom,...
View ArticleClik here to view.
Savvytree launches Savvytree Studio and Savvytree Digital
Savvytree, a Digital Marketing Agency in Delhi, has announced the launch of two initiatives: Savvytree Studio and Savvytree Digital. These initiatives stand for a step forward in terms of providing...
View ArticleClik here to view.
Capitalising on CX’s generational opportunity
In an era of constantly increasing expectations with more options available than ever before, it has become important for brands to focus on improving customer experience (CX). Companies that...
View ArticleClik here to view.
Shweta Jain to move on from Diageo India
Shweta Jain recently concluded her role as the Chief Business Development Officer, Luxury, Reserve and Craft for India and South Asia at Diageo India. Jain joined the company as Vice President in 2018...
View ArticleClik here to view.
Dream11, Tata Group & Jio top performers at IPL 2024: Report
A Day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for attention during an IPL game, an individual viewer...
View ArticleClik here to view.
Meta debuts its AI chatbot across WhatsApp, Instagram, and Messenger in India...
Meta has confirmed its ongoing testing of Meta AI, a chatbot powered by a large language model, with users of WhatsApp, Instagram, and Messenger in India and parts of Africa, as reported by...
View ArticleClik here to view.
David Warner wants to lead SS Rajamouli's next film in CRED's new ad
CRED has released a new ad featuring director SS Rajamouli and Australian cricketer David Warner. The third in a series of celebrities facing existential dilemmas over UPI, SS Rajamouli is seen...
View ArticleClik here to view.
Zomato delivers personalised AI ads for restaurant partners this IPL
Zomato has brought out a series of AI-generated advertisements for its restaurant partners as part of its ongoing campaign during the Tata IPL 2024 season. Elevating the momentum driven by the...
View ArticleClik here to view.
Goibibo's new ad shows Kareena Kapoor reprising her role as Geet
Goibibo announces the launch of its second digital film in collaboration with brand ambassador, Kareena Kapoor Khan, aka, Bebo. This film is an extension of the brand's “Hotels Aise on Goibibo, Full...
View ArticleClik here to view.
L&K Saatchi & Saatchi strengths its leadership with key appointments
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Chief...
View ArticleClik here to view.
Forbes International accused of placing ads on dubious subdomain
A recent report from Adalytics, an ad quality company, claims that Forbes misled advertisers by suggesting they were purchasing media on Forbes.com when, in reality, they were buying media on a...
View ArticleClik here to view.
AI is missing in IPL ads and there’s a reason why; ad agencies tell
Artificial intelligence (AI) was the biggest disruptor of 2023. It dominated each prominent industry, and advertising wasn’t too far behind. After its emergence, from copywriters to CxOs, AI became a...
View ArticleClik here to view.
PROHED secures the digital marketing mandate for A Box of Stories
PROHED has been awarded the digital marketing mandate for Search Engine Optimization (SEO) and Performance Marketing for A Box of Stories, revolutionizing book subscription services in the UK and the...
View ArticleClik here to view.
Case Study: How Britannia's UGC campaign made 90K contestants pronounce...
To promote its product 'Britannia Treat Croissant', the brand partnered with the creative agency Youngun and launched an internship opportunity titled 'Croissant Pronunciation Expert,' offering a...
View ArticleClik here to view.
ShareChat raises USD 50M funding, targets profitability amidst strategic shift
ShareChat has secured a USD 50 million investment from Lightspeed, Temasek along with contributions from other investors. With this investment, ShareChat transitions from focusing on user expansion to...
View ArticleClik here to view.
70% of our budget will be dedicated towards brand-building initiatives:...
The hospitality industry in India has a market size estimated at USD 247.31 billion in 2024, and is expected to reach USD 475.37 billion by 2029, growing at a CAGR of 13.96% during the forecast period...
View ArticleClik here to view.
BigBrandTheory bags the integrated creative mandate for Prime Group
BigBrandTheory (BBT) has won the integrated creative mandate for Prime Group, a real estate brand in Sri Lanka. The account was won following a multi-agency pitch and will be serviced from the...
View ArticleClik here to view.
Leo Burnett India onboards Rajeev Rakshit as Executive Director, Bangalore
Leo Burnett India has appointed Rajeev Rakshit as Executive Director, Leo Burnett, Bangalore. Rakshit will be reporting to Amitesh Rao – CEO, Leo Burnett – South Asia, and is entrusted with taking the...
View ArticleClik here to view.
NIC Ice Cream appoints Madison Media Ultra as its Media AOR
Pune-based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the...
View ArticleClik here to view.
YouTube cracks down on third-party ad blockers for mobile viewers
YouTube is intensifying its efforts to combat ad blockers on mobile devices, unveiling new measures aimed at thwarting the use of ad-blocking software on smartphones and tablets. In a recent community...
View Article