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Authenticity and Trust: Key Modern-day Brand Pillars
In an era where messaging bombards us from every nook and corner, it is becoming increasingly more challenging for brands to grab our attention. That’s why getting hold of eyeballs or mindshare is now...
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How can brands advertise during elections 2024?
During elections, there are a few common concerns in public discourse. Citizens wonder what qualities make for an ideal candidate; Do their qualifications, work experience, and credibility make them a...
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Telegram launches new business features and revenue-sharing
Telegram is preparing to challenge Meta's WhatsApp and Messenger by rolling out a set of features aimed at businesses, coupled with support for ad-revenue sharing. Officially unveiled through a blog,...
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Goibibo onboards Jayaram and Kalidas as its brand ambassadors
Goibibo announces the onboarding of the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product...
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Nilkamal Sleep onboards Ranbir Kapoor as its new brand ambassador
Nilkamal Sleep announced Bollywood actor, Ranbir Kapoor as its brand ambassador. The brand has teamed up with the actor to revolutionize the mattress industry and bring forth the brand philosophy of...
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Abhinandan Gopalsetty elevated as the Head of MINI India
Abhinandan Gopalsetty has embarked on a new chapter in his career by assuming the role of Head of MINI India. MINI India is a British automotive brand owned by the German Multinational automotive...
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A campaign on IPL campaigns: Flipkart gets into a friendly banter with IPL...
During the IPL season, cricket enthusiasts spare no effort to ensure an enjoyable viewing experience, indulging in activities like purchasing jerseys, adorning their faces with team colors, and...
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Verve Media bags digital mandate for Dubai-based marketplace Laadlee
Verve Media has secured the digital mandate for Laadlee, a destination for mother and baby care essentials in the UAE. In this partnership, Verve Media will integrate a suite of services, including...
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Behrouz Biryani onboards Saif Ali Khan as its brand ambassador
Rebel Foods' homegrown brand, Behrouz Biryani, announces Bollywood actor Saif Ali Khan as its brand ambassador. The association aims to introduce a new 'Nawabi Handi Dum Biryani' range, with the...
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IPL campaigns 2024: A star-studded affair with a mix of quirky storytelling
The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official...
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Users can now access OpenAI's ChatGPT without an account
OpenAI has announced that ChatGPT, its free AI platform, will no longer require users to have an account. However, this change only applies to ChatGPT, while other products like DALL-E 3 will still...
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Savvytree bags the digital marketing mandate for AKIO
Savvytree, a digital marketing agency, has bagged the digital marketing mandate of the AK Institute of Ophthalmology (AKIO), an eye care facility. AKIO's online presence will undergo a strategic...
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GenY Medium bags the digital marketing mandate for C.R.I. Pumps
GenY Medium, the digital marketing solution provider, has announced a partnership with C.R.I. Pumps, a fluid management solution provider.. As part of this collaboration, GenY Medium will be...
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Print and radio ad revenues to grow 17.5% and 25% YoY respectively, led by...
As per Elara Capital’s latest report shared by Senior VP - Research Analyst, Karan Taurani, the overall ad revenue growth has been on a downward trend, primarily impacted by sectors such as telecom,...
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SC refuses to accept Patanjali’s apology in misleading ads case
The Supreme Court, on Tuesday, expressed reluctance to accept the apologies offered by Baba Ramdev and Acharya Balkrishna of Patanjali Ayurved after they were issued notices for potentially facing...
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Does the overdose of celebrities still bring in the desired effect in IPL...
Since its launch in 2008, the Indian Premier League (IPL) has reshaped T20 cricket and established new benchmarks for sports marketing and advertising in India. The 'Manoranjan ka Baap' campaign,...
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Asian Paints onboards Virat Kohli as the brand ambassador for Neo Bharat...
Asian Paints has onboarded Virat Kohli as the brand ambassador for its upcoming new launch - Neo Bharat Latex Paint. Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Amit...
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Pulp Strategy launches an AI-powered humanoid strategist
Pulp Strategy has announced the launch of Yukti, a conversational AI-driven humanoid strategist. Yukti is a chatbot designed to deliver personalized conversations thereby transforming customer...
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Superwomen 2024 jury share words of encouragement for participants
Superwomen 2024 finale is just around the corner and the esteemed jury panel have shared their heartfelt messages and expectations for the participants. Their words of encouragement, empowerment, and...
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Number of ad categories in IPL 2024 increased by 65% as opposed to last...
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first seven matches of IPL 2024. According to the report, IPL 17’s ad volumes surged...
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