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Case Study: How SUGAR Cosmetics’ Women's Day campaign influenced over 2K...
In a bid to empower women entrepreneurs, SUGAR Cosmetics launched the 'NotSoSmallBusiness' campaign on Women's Day, showcasing a different woman-led business each day from March 1st to March 7th,...
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The Yearbook of Social Media Campaigns 2024 is back: A showcase of innovation...
In an era where brands are constantly vying for consumer attention, standing out amidst the digital noise requires innovation and a keen understanding of the ever-evolving social landscape. Social...
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Facebook launches full-screen video player
Facebook is set to launch a new, full-screen video player offering a consistent design and experience for various video lengths, including Reels, long-form videos, and Live content. This upgraded...
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X introduces free blue checks for influential users
X is now granting complimentary blue checks to users with over 2,500 verified followers, who are subscribers to X Premium. While prominent posters are receiving blue checks, not everyone is pleased....
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How Dell’s marketing strategy aims at transforming education by driving...
Are you going to be glued to your computer all day? This is a sentence almost every Indian parent must have uttered to their children in the last few years. However, COVID-19 has changed the way...
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Motilal Oswal Financial Services Ltd appoints Sandeep Walunj as CMO
Motilal Oswal Financial Services Ltd has announced the appointment of Sandeep Walunj as its Chief Marketing Officer. In his role, Sandeep will spearhead the marketing function across all the MOFSL...
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Tata Salt adds a new twist to its iconic jingle
Tata Salt has launched a new campaign that gives a fresh take on its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’,...
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FCB/SIX India onboards Gagan Prabhakar & Arun Iyer
FCB/SIX India has appointed Gagan Prabhakar and Arun Iyer as VP - CX Operations and Sr. Director – CRM, respectively. In his new role at the agency, Gagan Prabhakar will lead CRM, web strategy, and...
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WebEngage acqui-hires data scientists from Propellor.ai to strengthen AI...
WebEngage announced the acqui-hiring of Data Scientists from Propellor.ai to strengthen its data science and AI practice. This move aims to leverage data points in the WebEngage CDP for verticalized...
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ASCI Academy launches e-learning course for content creators
ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has introduced the 'Responsible Influencing Course' e-learning certification, designed to support content creators...
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LinkedIn launches Live Event Ads
LinkedIn introduces its Live Event Ads - a new global ad format to help companies increase event registrations, build brand awareness, and drive measurable results from investments in events. Live...
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Organisations should be more thoughtful and accommodating to help women do...
Women in the workplace–let alone leadership–have historically had a more challenging time than their male counterparts. Even when some women have managed to overcome societal conventions and...
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How is India adapting to the AI wave compared to the rest of the world?
As the world embarks on an AI-fueled transformation, India finds itself at a pivotal juncture, striving to keep pace with global leaders while carving its own unique path. The nation's thriving IT...
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Garima Bijlani appointed as Managing Partner - North at iProspect
Garima Bijlani has been appointed as Managing Partner - North at iProspect. Bijalni shared the news about her new position in a LinkedIn post. She moves to the agency from Neo Media World, where she...
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66% IPL fans consider social media as influential in shaping opinions about...
A survey conducted by iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League (IPL) enthusiasts, showcasing the platform's ability to engage fans through...
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Piali Dasgupta moves on from Columbia Pacific Communities
Piali Dasgupta recently concluded her role as Senior Vice President of Marketing and Communication at Columbia Pacific Communities, where she spent five and a half years. During her tenure, she played...
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Topps India unveils Match Attax Official EURO 2024 collectibles for the first...
Ahead of the UEFA Champions League, the iconic trading card marker Topps India has pulled an ace card out of its sleeves; Topps has announced the launch of its football collection cards, Match Attax,...
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Amazon's AWS implements hundreds of job cuts across divisions
Amazon's Web Services (AWS) division has implemented significant layoffs, with several hundred roles being cut in sales, marketing, and technology. This move aims to streamline specific areas within...
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Pooja Manek, Kopal Naithani & Palak Kapadia join the Cannes Lions 2024 See It...
Cannes Lions has announced the participants for the 2024 See It Be It talent acceleration programme for women. 19 creatives, from 14 markets have been selected to take part in the learning and...
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Infectious Advertising appoints Prashanth Kumar as Chief Digital Officer
Infectious Advertising has appointed Prashanth Kumar as Chief Digital Officer. Kumar has varied experience across markets, having worked in India, Southeast Asia, China, the UK, and the GCC with...
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