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Brands bowl over creatives as Sunrisers Hyderabad beats Mumbai Indians
The 2024 Indian Premier League's Sunrisers Hyderabad (SRH) match against Mumbai Indians (MI), secured the orange team a remarkable 31-run victory despite MI's impressive five-time IPL champion...
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65% of brands boost MarTech spending: Report
Mirum India and VML, part of the WPP Group, launched the 'India MarTech & CommerceTech Report 2024' today. The report offers a comprehensive exploration of India's MarTech and CommerceTech...
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DisneyPlus unveils a refreshed logo
Disney has officially unveiled a fresh logo for DisneyPlus, a change that was first noticed by subscribers before the formal announcement. The new logo features a teal-ish glowing green colour,...
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Diving into the tank for clout: Shark Tank India’s changing outlook for...
Passing through the streets of Mumbai’s suburbs, one finds a recurring element in the local start-ups of the area. The popularity of Shark Tank India. Some have either just appeared on the platform or...
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Cleartrip appoints Tavleen Bhatia as the CMRO
Cleartrip, a Flipkart company, announces the appointment of Tavleen Bhatia as its new Chief Marketing and Revenue Officer (CMRO), effective April 1, 2024. Tavleen brings a wealth of experience and a...
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Brand collabs & nostalgic music: How Crew’s marketing strategy took off
Crew, the movie’s titular crew consists of Kriti Sanon, Tabu and Kareena Kapoor Khan who play air hostess in the heist-comedy. The all-woman-starring comedy flick is directed by Rajesh Krishnan and...
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Pfizer transfers global creative responsibility from IPG to Publicis
Pfizer has transferred its global creative responsibilities from Interpublic Group's FCB and IPG Health to Publicis, just 10 months after consolidating its business with the two holding companies, as...
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Best Social Media Brands, SAMMIE 2024: Nominations open now
In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This event shines a spotlight on brands that have...
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Cleartrip signs MS Dhoni as brand ambassador
Cleartrip has onboarded Mahendra Singh Dhoni as its new brand ambassador. Under the bucket of 'ClearChoice,' the brand aims to inspire travellers to simplify decision-making and ensure seamless and...
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Brands rejoice with creatives as Dhoni hits big in CSK vs DC encounter
Chennai Super Kings’ match on Sunday saw the five-time champions go head-to-head with Delhi Capitals in the IPL. CSK was handed out its first defeat of the season as DC’s pace attack put up a fiery...
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Libas announces Kiara Advani as its new brand ambassador
Libas announces the appointment of Kiara Advani as their new brand ambassador in their latest brand film. Talking about the announcement, Sidhant Keshwani, Founder & CEO of Libas, said “Our...
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boAt challenges Apple in its latest ad, sparking a debate
In today's fiercely competitive market, brands are constantly seeking innovative ways to stand out, and boAt, the audio products company, is no exception. The brand's recent advertising campaign took...
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YouTube rolls out Members Only Shorts for paying subscribers
YouTube is introducing a new feature called Members-Only Shorts, designed exclusively for paying subscribers. This offering enables creators to share short-form videos solely with their paying...
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E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG:...
Kofluence has released its annual report, ‘Decoding Influence: The 2024 Influencer Marketing Report’. From tracing the genesis of influencer marketing to delving into the psychology underpinning...
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Brands prank consumers with faux products in April Fools Day campaigns
April Fools' Day, observed annually on April 1st, sees people playing pranks on their loved ones and as this ritual goes, brands have also joined in on the online fun. Some brands went all out,...
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IPL 2024: A comprehensive list of sponsors
The Indian Premier League (IPL) 2024 kicked off on March 22 and is set to wrap on May 26, 2024. With 10 teams batting for victory and a total of 72 players sold, including 30 overseas players, an INR...
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India’s influencer marketing industry estimated to reach INR 3,375 Cr by...
EY and Collective Artists Network’s Big Bang Social have released a new report titled 'The State Of Influencer Marketing in India'. It states that influencer marketing in India is expected to surge by...
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FCB Interface elevates Gaurav Dudeja to CEO
FCB Interface has elevated Gaurav Dudeja to the position of Chief Executive Officer (CEO), effective immediately. With his business acumen, Dudeja has led and fostered successful client partnerships....
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ETML launches its AI platform Adbytzz 2.0 to enable growth for brands
ETML has announced the launch of Adbytzz 2.0, marking a significant step in the evolution of its flagship product. Since its establishment in 2013, Adbytzz has been empowering ETML to offer...
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Sociowash transitions to SW Network, launches a new vertical
Sociowash commemorates its ninth anniversary in the industry. Since its inception, Sociowash has aimed to boost the brands and partners it works with using creative advertising solutions that make a...
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