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Twitter.com had the highest share of ad impressions among web publishers in...
TAM India has released its annual report on digital advertising. The report titled ‘A Pixelated View into Digital Advertising Trends for Y 2023’ explores the ad impressions in digital in 2023. It...
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Where is BFSI spending its advertising money in its most important quarter?
In 2023, the Banking, financial services and insurance (BFSI) industry utilised AI and CGI to engage with their audiences and market their services, taking a different approach to their marketing...
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From informed to meaningful consent: The future of data privacy
Whatever be our work, profession, hobby or food preference, one thing that binds us all is that we are consumers. Of products, services, entertainment, and of course advertising. We pay, with our...
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R K Swamy posts 16% growth in nine-month EBITDA; YoY PAT surges by 27%
R K Swamy Limited has announced its financial results for the nine months and quarter ended December 31, 2023. Highlights: Gross margins defined as Revenue from Operations less Operating expenses for...
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PHD India wins the integrated media mandate for OPPO India
PHD India has secured the integrated media mandate for OPPO India, following a multi-agency pitch. This partnership will see the agency support the brand’s growth in the region by drawing upon PHD's...
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ShareChat appoints Kartik Patiar as the National Head of Online, Media &...
Sharechat has appointed Kartik Patiar as the Senior Director leading the Online, Media & Entertainment verticals nationally for ShareChat and Moj. In his new role, Kartik will be a part of...
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UnFoldMart bags the performance marketing mandate for LifeWall
UnFoldMart has secured the performance marketing mandate for LifeWall. This partnership aims to enhance LifeWall's digital presence and drive growth in its clientele base. "We're thrilled to partner...
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YouTube removes 2.25 mn videos in India for violations
YouTube has taken down 2.25 million user-generated videos in India from October to December 2023 due to breaches of its community guidelines, placing India at the top of the list for such actions....
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Accenture and Adobe to co-develop industry-specific generative AI solutions
Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative...
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How ACKO’s marketing injects humour in a fear-driven category
The insurance industry in India has witnessed fairly formulaic marketing strategies from companies over the past few decades. Up until a few years ago, it was a given that one would see a conventional...
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Adobe introduces GenAI tools for personalised marketing experiences
The Adobe Summit has launched a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalization at scale through generative AI and real-time insights. Adobe’s...
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Brands applaud Thala’s diving catch with creatives
Indian Premier League 2024's Chennai Super Kings vs Gujarat Titans match saw the yellow team win by 63 runs. But the highlight of the match for CSK fans came when M S Dhoni took a stunning catch while...
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Publicis India names Aman Mannan & Shitu Patil as joint NCDs
In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new...
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Mahindra Auto’s latest ad urges women to never give up the driver’s seat
In celebration of Women’s History Month in March, we’ve seen a range of campaigns, spanning from preachy undertones to discount-heavy approaches. Amongst them, Mahindra Auto’s #WomenWithDrive has been...
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Maruti Suzuki appoints Partho Banerjee as Head of Sales & Marketing
Maruti Suzuki has rejigged its senior management. The automobile company has appointed Partho Banerjee as the new Head of Sales and Marketing. A 34-year veteran of the company, previously Banerjee led...
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Trust: The Ultimate Brand Currency
Branding in the modern era has evolved into a multifaceted endeavour that transcends the traditional realm of logos and slogans. In today's hyper-connected world, where consumers are bombarded with...
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Dell, Honda & Amazon are India's most trusted brands: TRA report
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled DELL Laptops in the top spot retaining the title of India’s Most Trusted Brand for the fifth...
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73% of B2B sellers in India who exceed their targets use AI: LinkedIn Report
LinkedIn has released a new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024, that shares practical tips on how sellers can maximise sales opportunities this year to boost revenue....
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W.A.Y.S. retains the digital mandate for RAI
W.A.Y.S. has retained the digital mandate for the Retailers Association of India (RAI). RAI has been associated with W.A.Y.S. since 2020 and they now enter their fourth consecutive year of...
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Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya...
2024 began with the announcement of layoffs with Paytm letting go of over 1,000 employees across multiple units, including marketing and operations, as per reports. Similarly, Google laid off its...
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