Clik here to view.
Meta offers reduced subscription fees for European users in response to...
Meta Platforms has proposed slashing its monthly subscription fee for Facebook and Instagram nearly in half, from EUR 9.99 to EUR 5.99 (approximately Rs. 540 to Rs. 900), according to a senior...
View ArticleClik here to view.
Eyes open, ears to the ground, and a heart which is willing to accept: Piyush...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Piyush Pandey, Chief Advisor, Ogilvy India. In the interview, Pandey...
View ArticleClik here to view.
How Parachute Advansed Holi campaigns embrace colours & joy
It’s a pleasant day in March, you have a day off on the festival of Holi and your mother has told you to apply coconut oil before rushing off to play with your friends. This tradition has been passed...
View ArticleClik here to view.
Charged by Thums Up brings back Aamir Khan & Darsheel Safary together after...
After a hiatus of 17 years, Charged has orchestrated a reunion between Bollywood icons Aamir Khan and Darsheel Safary to launch its new strawberry flavour in its latest campaign, 'Mind Charged, Body...
View ArticleClik here to view.
Namrata Soni on making a media splash this Holi
Holi in India is the most colorful and fun festival, widely celebrated in the northern and western belts to commemorate the victory of good over evil and it also marks the transition into a new year...
View ArticleClik here to view.
Zomato’s IPL campaign takes on cricket fever with contextual ads
Zomato has unveiled a series of ad campaigns. The company has introduced an initiative this season, teaming up with JioCinema to tailor advertisements for Tata IPL coverage on CTV. Utilising...
View ArticleClik here to view.
Holi playbook for brands: How to ensure you're easily forgettable
When you think of Holi campaigns, what comes to mind? It’s probably Surf Excel’s ‘Daag achhe hain’ campaign. The catchphrase has a recall like no other and stands out on its own. But who wants to...
View ArticleClik here to view.
How can brands truly bring back the missing colors in Holi campaigns?
It is 8 am, and you have woken up particularly early on a day off from school to celebrate the most colorful festival of India – Holi. The black 3X4 television set plays iconic songs, setting the mood...
View ArticleClik here to view.
Holi brand campaigns 2024 celebrate togetherness and self-expression
Isn't Holi a festival we all eagerly wait for, whether children or adults? This Hindu festival of colours takes place every spring, signifying new beginnings as it welcomes the arrival of the spring...
View ArticleClik here to view.
Wavemaker India & Mondelez India secure big wins at EMVIES
The 24th edition of EMVIES, which celebrated innovative and path-breaking media campaigns by media agencies concluded on Friday, 22nd March, 2024 at Jio World Convention Centre in Mumbai. With a...
View ArticleClik here to view.
Five Indians unveiled as part of Cannes Lions ’24 speaker lineup
Cannes Lions has announced its speaker lineup for 2024. Five Indians are part of the lineup. These include: Abraham Varughese, chief creative officer, Digitas India At Digitas, Abraham Varughese...
View ArticleClik here to view.
MIB issues directive against endorsement of online betting & gambling...
The Ministry of Information and Broadcasting has issued a directive urging social media influencers and endorsers to refrain from promoting offshore online betting and gambling platforms, including...
View ArticleClik here to view.
Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users
By using the concept of time travel, Cadbury 5Star's Anti-VDay campaign titled 'Erase Valentine’s Day' took a satire route to build on the tradition of the anti-Valentine’s Day narrative and take a...
View ArticleClik here to view.
CRED's IPL campaign makes Leander Paes use his tennis skills
In celebration of India’s favourite sport, Cricket, CRED has given its UPI service a complete makeover, with a redesign, and luxury drops at select locations across India with users enjoying rewards...
View ArticleClik here to view.
WhatsApp is reportedly developing AI image editing tool
WhatsApp is reportedly developing a feature that will enable users to edit their images using an artificial intelligence (AI) powered editing tool, as detailed by a feature tracker. This feature is...
View ArticleClik here to view.
Swiggy Instamart's OOH collab celebrates Holi in a Bollywood style
This past weekend, India welcomed summer with Holi. Streets were raining colours and glasses were brimming with thandai and people were grooving to iconic Bollywood songs like Rang Barse or modern...
View ArticleClik here to view.
CCPA and ASCI partner to strengthen advertising regulation in India
The Department of Consumer Affairs (DoCA) and The Advertising Standards Council of India (ASCI) both operate with a mutual goal of protecting consumer interests. This objective is central to the...
View ArticleClik here to view.
Gaurav Mehta steps down as Noise's CMO
Gaurav Mehta has stepped down from his role as Chief Marketing Officer at Noise after more than a year. In his role, Mehta used to lead the marketing function through his strategic initiatives and was...
View ArticleClik here to view.
Admatazz bags the integrated social media and SEO mandate for Boss Appliances
Admatazz has bagged the integrated social media and SEO marketing mandate of Boss Appliances. The brand has partnered with the agency to strengthen its presence in the digital space. As part of the...
View ArticleClik here to view.
Mirum India bags digital mandate for ibis Hotels
Mirum India, a VML company, has won the digital mandate for ibis Hotels, a brand under the Accor group. Under this mandate, the agency will be the digital and social media agency of record (AOR) for...
View Article