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WhatsApp unveils in-app sticker creation and editing on iOS
In a recent update, WhatsApp has introduced a new feature allowing users to create, edit, and share their own stickers directly within the iOS app. This enhancement eliminates the need to exit the...
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OpenAI launches GPT store for custom AI chatbots
Following its announcement last week, OpenAI has introduced the GPT Store, an online marketplace for GPTs (Generative Pre-trained Transformers) and custom chatbot applications powered by advanced AI...
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Narendra Modi, Katrina Kaif & Alia Bhatt are top 5 Indian influencers of the...
Comscore has released a weekly social media survey titled -- India Weekly Social Scorecard. The scorecard has a compilation of top 'trends' of the week, from all over the country, collected across...
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Mars Wrigley India appoints Nikhil Rao as CMO
Mars Wrigley India has announced the appointment of Nikhil Rao as its new Chief Marketing Officer (CMO). In this key leadership position, Rao will steer the marketing vision, spearhead strategic...
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Social Samosa's Agency Premier League: Bridging bonds beyond the boardroom
In a bid to bring the Advertising and Marketing (A&M) industry closer, Social Samosa is set to launch its 'Agency Premier League'. This cricket league promises to be more than just a battle on the...
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Bollywood blockbusters unveil 2024: The art of marketing magic
As the popcorn dust settles for 2023 and the reel drama unfolds for the 2024 lineup, we find ourselves at the crossroads of visual, audio and narrative brilliance and a marketing conundrum. Marketing...
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Albertsons Media Collective appoints Capgemini as global agency partner
Albertsons Media Collective and Capgemini today announced a new agreement for media planning, media operations and content creation. As its global business partner, Albertsons Media Collective will...
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Experts Speak: General Elections, sports & tech expected to drive ad spends...
The advertising industry touched INR 1 trillion by the end of 2023, as per MAGNA’s Global Ad Forecast. The larger reason behind this surge could be owed to the festive season accompanied by ICC Men’s...
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Parle-G’s latest TV campaign advocates instilling values in children
Parle Products, a biscuit brand in India, unveils its latest TV campaign for the iconic Parle-G. Building on the heartwarming 'G Maane Genius' theme, the brand explores children's authentic empathy....
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Madison Media appoints Puja Rai as CSO
Madison Media has announced the appointment of Puja Rai as their Chief Strategy Officer. She will be based in the agency's Mumbai office and report to Vikram Sakhuja, Partner and Group CEO, of Madison...
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Apple to shut down its AI team comprising 121 employees
Apple is closing down its San Diego-based team of 121 employees responsible for artificial intelligence operations. The team, named Data Operations Annotations, is being relocated to Austin to merge...
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Consumer Affairs Ministry to finalise guidelines to combat greenwashing
The Department of Consumer Affairs and the Central Consumer Protection Authority are in the process of finalizing guidelines to prevent greenwashing and safeguard consumer interests. As per the draft...
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Ex-Radio City Kartik Kalla joins Saregama India
Kartik Kalla has joined Saregama India as the Vice President of Music. He announced his movement via a LinkedIn post. In his new position at the company, he will look after driving the content...
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OpenAI engaging in licensing talks with CNN, Fox and Time
Amid legal challenges, OpenAI is reportedly in discussions with media giants CNN, Fox Corp., and Time to secure licenses for their content, according to a Bloomberg report. The artificial intelligence...
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Brands welcome the harvest season with social media creatives
Marking the arrival of the season of golden harvests, India gears up to celebrate Lohri, Pongal and Makar Sankranti. These festive occasions, tied to the bountiful harvest, create a lively canvas for...
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How Havells' social media campaign achieved a 75 Mn impression by creating...
This case study explores how Havells created a digital video commercial (DVC) with a custom Ganesha Stuti, and ran a social media contest while leveraging influencer marketing and other community...
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Farzi & Citadel were the most-watched web series of 2023: Ormax Report
Ormax Media has released its biannual report titled 'Streaming Originals - The 2023 Story' focusing on the OTT category. This report delves into an analysis of the prominent OTT series and films from...
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India to globe: Deepika Padukone’s journey as a brand endorser
Actor and entrepreneur Deepika Padukone entered her 18th year in the entertainment industry, and her journey not only comprises big-screen hits but the actor has also become a brand favorite. From...
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Singer India appoints Shalini Gupta Vachher as Head of Marketing & Comms
Singer India Limited has announced the appointment of two senior leaders. Shalini Gupta Vachher joins as Head of Marketing and Communications while Suresh Jangra joins as Vice President of Engineering...
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Wondrlab expands to Europe; acquires WebTalk
Wondrlab has announced the acquisition of Polish agency WebTalk. This strategic change marks Wondrlab's fifth acquisition and its first international venture since its inception in 2020. The company...
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