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Social Media Campaign Review: Zee Café Happy Hour At 3 For The Ellen...
The latest season of The Ellen Degeneres show premieres on the 10th of September on Zee Café and will be aired Mondays to Fridays at 3pm & 7 pm. Zee Café is generating a lot of buzz about the show...
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Social Media Campaign Review: Lokmat’s CM For A Day Campaign Inspires Online...
Lokmat Media Ltd, the regional newspaper of Maharashtra organized a social media campaign titled ‘CM for a Day’ on August 21, 2013. This campaign gave users an online platform, on which they were asked...
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Social Media Campaign Review: xBhp Biker of the Year 2013 Encourage Bikers to...
Bikes and the pleasure of riding them with the wind in your hair is something that unites the young, male population of the country. With college students, working professionals and the young at heart...
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Social Media Campaign Review: How OLX India Uses YouTube for Social Media...
OLX.in, one of India’s leading online classifieds player has launched an advertising campaign exclusively on YouTube. Known for its innovative, interesting, and entertaining TVCs, OLX is now making its...
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Agency Spotlight – Tonic Media – Sony Pix launches Notty Pixy to Engage its...
This is part of our Agency Spotlight where we bring forth agencies who are doing kickass work with their clients and helping them achieve their business goals. For this month, we’d like to showcase...
View ArticleSocial Media Case Study: How Lootera Kept their Audience Coming Back for More
Brand Name: Lootera Agency Name: Glitch Execution: Facebook: Black & White Look To keep alive the vintage feel of the film, they turned their Facebook page completely Black and White, till the 1...
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Social Media Campaign Review: Shoppers Stop Celebrates 23rd Birthday by Using...
As a premier retail chain in India, Shoppers Stop has made good use of social media to promote and position its products and offers. This time, they decided to make a difference with their 23rd...
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Social Media Campaign Review: How Life of Pi Premiere was Promoted on Social...
Life of I is a personalised journey, powered by the users’ social data that allows them to experience for themselves the iconic moments that Pi had in the film. Objective To provide a highly rich...
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Social Media Campaign Review: Sony Xperia Z1 Promotes its Premium Camera...
It seems like Sony has taken the well known adage ‘once bitten twice shy’ very seriously, since they have taken all possible steps to avoid the mistakes that almost drove the company out of the mobile...
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Social Media Campaign Review: Idea Celebrates 5 Million Fans by Giving Each...
Introduction: On reaching 5 million likes on their Facebook Page, Idea Cellular decided to commemorate it with the launch of a new Facebook application, which they’re calling M-ID. M-ID, an...
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Social Media Campaign Review: Tata Capital Personalises Campaigning through...
Introduction If you are a fan of birthday surprises, you might be the perfect target audience for Tata Capital’s new campaign. As a pre-Diwali campaign, Tata capital created a Facebook application on...
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Social Media Campaign Review: Louis Philippe Promotes its Winter Collection...
Brand Name Louis Philippe Agency Name Jack in the Box Worldwide Introduction Louis Philippe has created various interesting campaigns such as Knot in 15 and The Style League etc. which are always well...
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Social Media Campaign Review: Classmate Celebrates Children’s Day with...
Classmate, a well established brand in notebooks in India, took the opportunity to grab the spotlight for the brand and its offerings with a Facebook Contest in time for Children’s Day this year....
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Social Media Campaign Review: MTV Launches Saturday Night Alright! – India’s...
MTV has remained one of the most popular youth oriented brands in the country. From using Vine for promotion to using Coke Studio to engage their audience, MTV has used the digital medium quite...
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Social Media Campaign Review: AXN India Allows Fans to Build their Own...
At its core, social media is all about giving ownership of the brand to the audience, who anyways owns the brand. AXN understands this better than other entertainment channels, probably because its...
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Social Media Campaign Review: Kerala Tourism’s Non-Imaginative Great...
Brand Name: Kerala Tourism Objective: To attract users to enjoy the natural beauty of God’s own country – Kerala. Execution: In what appears to be a simple and obvious campaign format, Kerala Tourism...
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Social Media Campaign Review: Fiat Linea Classic Makes People Feel Like a...
Fiat has created a new campaign for its Linea Classic targeted towards people who upgrade from a hatchback car to a sedan. Let’s see how this campaign has come out. Objective Objective of the Feel Big...
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Social Media Campaign Review: American Express Scours Talent Through Campus...
The Campus Centurion Challenge 2013 is here. As part of American Express’s campus communication strategy, this initiative aims at enhancing the analytical and decision making skills of students while...
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Social Media Campaign Review: Red Bull Uses #TheShow Campaign to Attract...
Introduction: Red bull has introduced a new international campaign called #TheShow that enables Instagram users to create a video showcasing their photographs in the form of an exhibition. The campaign...
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Social Media Campaign Review: How UNICEF’s #Poo2Loo Campaign is Addressing...
Pushed out from the scope of consciousness there lies a world which is as real as the commercials we see on the television, and as real as Louis Vuitton bags that so many of you wants to own or wish to...
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