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Social Media Campaign Review: Parle G launches The Future Genius Activation...
Parle products, one of the oldest and most reputed manufacturers in FMGC sector has extended its digital campaign for its flagship brand ParleG. The campaign is focused to bring out the genius in a...
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Social Media Campaign Review: LOST by Zee Café
Zee Café brings LOST; one of the cult America TV hits to Indian audiences! Zee Café launched a social media campaign to promote ‘LOST’. The campaign was launched in June and trended with two hashtags...
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Social Media Campaign Review: Kingfisher’s International Beer day
In a run up to International Beer Day which falls on August 2nd 2013, India’s Premium Beer brand, Kingfisher had come up with a fun campaign. The idea was to engage fans on social media while giving...
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Social media Campaign Review: La Tomatina by Tata Housing
Tata Housing, the housing arm of the Tata group is working hard to ignite interest in its housing projects in an innovative manner. While buying a home is all about visiting the site and examining...
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Social media Campaign Review: Shoppers Stop Perfect for Me App
Shoppers Stop is among the first retailers in India to acknowledge and use the potential of digital and social media to connect and engage with its customers. In the last one year, the brand has...
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Social Media Campaign Review: Friends With Benefits – A Friendship Week...
Introduction Myntra has always been known for its unique social media initiatives. According to the latest comScore report, Myntra.com registered 13.1 million unique visitors out of 77.1 million as of...
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Social Media Campaign Review: Graphic India’s 18 Days
The entertainment firm Graphic India, in partnership with Grant Morrison, has created a web series based on the Indian epic ‘Mahabharata,’ titled 18 Days. It is specifically created to be aired on...
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Social Media Campaign Review: What’s Your Big Plan by Aviva Life Insurance
Aviva Life Insurance has initiated a nationwide campaign called “What’s Your Big Plan” in association with The Times of India as the presenting partner and Croma as the activity partner. The duration...
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Social Media Campaign Review: Accenture creates a social recruiting channel...
As one of the world’s leading management consulting and technology services company, Accenture is a highly respected brand in the business as well as talent circles. Having a decent social media...
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Social Media Campaign Review: Ace the Race by Volkswagen
In 1937, the Nazis established a car company, which outlived their short-span at the helm of then weak and fragile Germany. The Nazis did not live long, but the car company, known today as Volkswagen,...
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Social Media Campaign Review: Royale Play’s Wall Fashion Engages Users in a...
Asian Paints Royale Play is a unique shade of wall paint with special effects that has been present in the market for over 3 years. They recently launched a social media campaign named Wall Fashion on...
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Social Media Campaign Review: IndusInd Bank capitalizes on Numerology to...
IndusInd Bank began a first-of-its-kind social media campaign bringing banking services to social media platforms on June 6, aptly titled “My Account My Number.” Objective IndusInd is trying to...
View ArticleSocial Media Campaign Review: MTV India Uses Vine to Promote Pick Me Up
In a first of sorts for an Indian media company, MTV India has begun to create videos on Vine, the video platform from Twitter, for for the Social Media Campaign of its show ‘Pick Me Up’. Let us take...
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Social Media Campaign Review: Lonely Planet’s Escape Express Takes You on a...
Lonely Planet India recently launched the ‘Escape Express’, which is a social media campaign that allows you to take a virtual train journey from Delhi to Mumbai and Bengaluru. The icing on the cake is...
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Social Media Campaign Review: ICICI Bank Fan of the Month
Banks in India have jumped on to the social media bandwagon and are hosting contests, tweeting and posting updates on Facebook Indian Banks too have jumped on to the social media bandwagon, and have...
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Social Media Campaign Review: Cadbury Celebrations’ Creates Brilliant Content...
In its journey to replace traditional gifts with branded chocolates for celebrations, Cadbury has appropriated Rakhi, like it has done with other festivals and spirit of festivity associated with it....
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Social Media Campaign Review: Federal Bank engages users with Photography...
Federal Bank launched a social media campaign named ‘Moments of Joy’ on their various social networking websites on 25th July 2013. This campaign consisted of a photography contest which asked users to...
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Social Media Campaign Review: Videocond2h Engage Audience with The Asli Picture
After all the action during the IPL, during which electronics major Videocon brought you the ‘Predict-O-Meter’ contest on Facebook, Videocond2h is back on Facebook with its Videocon Asli Picture App....
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Social Media Campaign Review: Why Female Fashion Trends’ Campaign needs to...
Female Fashion Trends, an online ‘female only’ retail store launched their online store, along with a pre-launch social media campaign on named Flip The Boxes Objective: Female Fashion Trends (FFT) put...
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Social Media Campaign Review: BMW launches Dynamic1 Campaign to Promote...
Second to only jewellery perhaps, cars are the biggest sellers during the festive season in India. With Audis, BMWs and Mercedes becoming the preferred choices in India, it is only natural that this...
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