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Threads launches Keyword search in India, US, and some Spanish-speaking...
Instagram CEO Adam Mosseri has announced the launch of keyword search in Threads for India, the United States, the United Kingdom, Argentina, and Mexico. this feature caters to English and...
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ICC Men’s Cricket World Cup 2023: List of sponsors & partners
The ICC Men’s Cricket World Cup returns for its 13th edition this October. After being postponed due to the Covid-19 pandemic, the Holy Grail of cricket is finally scheduled to take place in India....
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Generative AI will enable their teams to take more creative risks: Global CMO...
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700...
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Inclusivity for dummies: How to tell if your ad is tokenistic
Tokenism refers to the practice of including a member of a marginalized group solely for the purpose of appearing inclusive while not addressing deeper issues of diversity. Recently, I came...
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Dheeraj Sinha to step down from the roles of Co-Chief Executive at Leo...
Publicis Groupe India today announced that Dheeraj Sinha, will be stepping down from his roles of Co-Chief Executive, Leo Burnett South Asia and Chairman, BBH India. After a successful seven years...
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Best use of AI in ads: Learning from Schbang's recent prompts for creatives
Hey there, AI enthusiasts! Today, we're diving into the tantalizing world of AI and exploring how it has revolutionized marketing. Buckle up, as we explore how AI can be harnessed to create a winning...
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Verve Media bags digital mandate for Voyaah.com
Verve Media won the digital mandate for Voyaah.com, a travel-tech platform. Under this strategic partnership, Verve Media will employ its expertise in SEO and SEM to amplify the brand's digital...
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AnyMind Group appoints Arjun Paramhans as India Lead of Influencer Management...
AnyMind Group has announced the appointment of Arjun Paramhans as India Director, Strategy and influencer management for AnyTag, the influencer marketing platform. Arjun brings with him over 13 years...
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Morris Garages India appoints Abhishek Malhotra as Brand Lead for EV
Morris Garages India has enlisted Abhishek Malhotra to take charge of marketing for their electric vehicle (EV) division. He is appointed as Brand Lead for EVs. Malhotra took to LinkedIn to share...
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BigTrunk Communications wins digital media mandate for BudLeaf Tea
BigTrunk Communications, an integrated digital marketing agency, has bagged the digital marketing mandate for BudLeaf Tea. As a part of the mandate, the agency will offer solution-driven online...
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Google's Privacy Sandbox feature to replace third-party cookies
Google is extending its Privacy Sandbox feature, designed to replace third-party cookies, to all Chrome users. This new feature is promoted as a more privacy-conscious approach that tracks users'...
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Users find X running unlabeled ads in their following feed
X users have found many unlabeled ads on their following feed, which usually show up as a post that someone they follow shares. Ads are usually labeled on the app, but some of the ads on the platform...
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Welspun appoints dentsu X as its partner for Integrated Media Solutions
Welspun, a company involved in home textiles, has awarded its media duties to dentsu X – the agency from dentsu India. The account was won following a multi-agency pitch and will be serviced from the...
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Experts Speak: AI has the potential to create the biggest fireworks this...
With Raksha Bandhan, Onam, and Janmashthami ticked off of the calendar, India has officially set foot in its festive season. Festive is the time when consumer spending habits shift and a growth in...
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More than three-quarters of corporate boards have less than 25% female...
Flipcarbon, a full stack business consulting firm today announced the release of its maiden report on 'Women in Leadership - Challenges, Opportunities, and Best Practices'. The in-depth report talks...
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Art-E secures Integrated Digital Mandate for Saatvik Solar
Art-E, a creative media and MarTech agency, has acquired the digital media strategy, production, and buying mandate for Saatvik Solar, a company that operates in the green energy landscape. following...
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FCB hires Dheeraj Sinha; Rohit Ohri to become FCB Global Partner
FCB announced an important leadership succession news for its India and South Asia operations. After eight incredible years leading FCB Group India to historic success, current Group Chairman &...
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Mayank Mathur joins Max Healthcare as Sr. VP of marketing
Mayank Mathur has joined Max Healthcare as the Senior Vice President of Marketing. Prior to joining Max Healthcare, Mathur was associated with Apollo Hospitals for over two years. Mathur has over 16...
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Havas Play announces strategic partnership with Gameplan Sports
Havas Play, the sports, entertainment, and content agency of Havas Media Network India, has entered a strategic partnership with sports marketing company Gameplan Sports Pvt. Ltd. The partnership...
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Dentsu India Launches Dentsu Intelligence Dashboard (DID)
The media services from dentsu India have unveiled Dentsu Intelligence Dashboard (DID) – a competitive media insight tool, to enable planners and clients to swiftly comprehend the latest competitor...
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