Clik here to view.
Collinson appoints Pitchfork Partners as its communications agency in India
Collinson has appointed Pitchfork Partners as its new communications partner in India. Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their growth plans and...
View ArticleClik here to view.
WhatsApp updates: Multiple account feature and improved interface
WhatsApp is working on a new update to make it easier for users to manage multiple accounts on the same device. Additionally, it is testing an improved interface for users. This update was shared by...
View ArticleClik here to view.
Disney Star's Words of Pride campaign educates people about the correct...
Disney Star has unveiled the ‘Words of Pride’ campaign which is an advocacy initiative aimed at cultivating awareness and use of the right vocabulary for addressing the LGBTQIA+ community across...
View ArticleClik here to view.
Experts Speak: As Instagram tests 10-minute Reels, what will it mean for the...
Instagram is now attempting to bring back long-form content by testing 10-minute-long Reels. This update takes us back to 2018, when IGTV was launched. The long-format video feature allowed users to...
View ArticleClik here to view.
Omnicom Media Group EMEA CEO Guy Marks to succeed Philippa Brown as CEO of...
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has announced that OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide. “Guy is one of...
View ArticleClik here to view.
Experts Speak: Consistency and youth appeal make Neeraj Chopra a golden boy...
Olympic gold medalist Neeraj Chopra is on a winning streak, not just in the world of athletics but also in the world of brand endorsements. Following his gold medal victory at the Tokyo Olympics in...
View ArticleClik here to view.
Top 10 digital media players in terms of revenue in FY23, as per Redseer...
The Indian digital media landscape is experiencing a monumental shift as homegrown players ascend the ranks. The Indian digital media market has reached unprecedented heights, reaching an estimated...
View ArticleClik here to view.
Farmley's new ad shows Rahul Dravid in a filmy avatar
Cinema and cricket, the two lifebloods of our country, are often seen as separate realms when it comes to advertisements. Movie stars typically embody their film characters and styles, while...
View ArticleClik here to view.
31% urban Indians likely to spend more than last year during Diwali in 2023:...
As brands prepare for the upcoming festive season, YouGov’s Diwali Spending Index reveals a spending propensity of 96.43 among urban Indians. Since 2020, YouGov’s Diwali Spending Index has been...
View ArticleClik here to view.
Generative AI will play a big role in enhancing customer experience: Belson...
In the post-COVID era, where the aviation industry has been gradually recovering, including a revamp for legacy airline Air India, we saw the emergence of Akasa Air, which commenced operations on...
View ArticleClik here to view.
Taboola appoints Kanika Mittal as Country Manager
Taboola has appointed Kanika Mittal as the new Country Manager for Taboola India. She comes with over 19 years of experience spanning Digital, Tech, e-commerce, Retail, and Consumer Goods. Assuming...
View ArticleClik here to view.
X's Community Notes will now include videos in order to curb misinformation
X has added a way to give context to videos posted on the app. Any video posted can be updated with Notes and the tag will appear every time a similar video is posted. This feature was updated to...
View ArticleClik here to view.
LinkedIn unlocks opportunities and embraces change in 'Find Your In' campaign
LinkedIn's latest campaign 'Find Your In' goes beyond the conventional idea of networking to embrace a broader concept of what an 'in' can be in the professional realm. The 'in' could be a new...
View ArticleClik here to view.
Jawan’s marketing thrives through SRK’s stardom, Southern India influence &...
With a life-size cut-out Shah Rukh Khan poster, movie-themed Dahi Handi, celebratory processions, and Band Wallahs, the release of one of the most anticipated movies of the year – Jawan has literally...
View ArticleClik here to view.
Brands cheer for Govindas with Dahi Handi creatives
Dahi Handi is a celebration of Lord Krishna’s birth. Human pyramids are formed to break hanging Handi at towering heights as rain pours down, neighbors throw water from windows, music plays and the...
View ArticleClik here to view.
YouTube to drop some ad controls for creators
In order to simplify and improve how creators turn leverage ads in YouTube Studio, YouTube is removing individual ad controls for pre-roll, post-roll, skippable, and non-skippable ads on newly...
View ArticleClik here to view.
Monk Entertainment appoints Aishwarya Gunjal and Aju Philip to lead the South...
Monk Entertainment (Monk-E), a content marketing and creator management company, has appointed Aju Philip, ex-COO of Fabsquad Media and Aishwarya Gunjal, ex-CFO to lead its Southern division. Philip...
View ArticleClik here to view.
Opinion: Advancing Diversity and Inclusion in India's Advertising & Media...
Emphasising the basics We are storytellers, we are in the business of emotions, and we are drivers of culture. In the stories and narratives, we put into the world, we wield the power to shape...
View ArticleClik here to view.
Natural Diamond Council's Richa Singh on building in-store experience through...
As the festive season begins, a heightened interest in jewelry purchases naturally ensues. It's a time when consumers seek exquisite pieces to celebrate and commemorate special occasions. A recent...
View ArticleClik here to view.
Anime commercials that struck a chord with GenZ
Anime, as a genre of content, has seen an unprecedented increase in the number of viewers in the past few years. Between 2020 and 2022, the demand for anime content rose by a whopping 118%. Popular...
View Article