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GroupM 2022 E-Commerce and Retail Media Forecast
GroupM released its e-commerce and retail media forecast penned down by Kate Scott-Dawkins, GroupM’s global director of business intelligence GroupM has released its e-commerce and retail media...
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Inside: Jamtara Season 2 marketing strategy – a mix of content assets at play
Netflix dropped the season 2 of the crime thriller drama – Jamtara; to reach the audience the makers followed the drama’s premise of big scams and phishing conveyed through varied content assets....
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Vi & Tata were the buzziest brands during IPL 2022: Wavemaker report
Wavemaker’s report gives an insight into the Indian Premier League 2022 consumption patterns and audience perception. Wavemaker MESH revealed a report on IPL 2022. The report analyses how the audience...
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Bhediya Movie Marketing Strategy banks on original content & regional outreach
Bhediya, Bollywood’s very own creature comedy dropped in theatres and to reach the masses across India and abroad, the makers chose both traditional and digital media. Here’s a look at the Bhediya...
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Finecast & Kantar to launch a report on changing landscape of Indian television
Finecast’s TV report ‘The Changing Landscape of Indian Television’ will focus on how Indian consumers are engaging and consuming TV content Finecast, GroupM’s leading addressable TV company is set to...
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Wednesday Addams unleashes the Thing to promote Netflix’s new series
As part of Netflix promotions, the ‘Thing’ from the hit series Wednesday was released to spook people. Nothing ickier than a bodiless hand crawling around the streets you walk on. Unless you like...
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Inside: TVF Pitchers’‘pitching’ strategy
With the return of TVF Pitchers, ‘Tu Beer Hai’ becomes ‘Tu Whiskey Hai’, especially as the makers attempt to connect with the younger cohorts with their outreach marketing strategy. Seven years ago,...
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Social Throwback 2022: Brands incorporate food trends with new launches &...
The Food and Beverage Industry saw the introduction of quirky flavours and trends in an attempt to evolve with the changing times. We recap some of the newest & quirkiest product innovations &...
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Ideacafe appoints Ritesh Chaudhary as Chief Content Officer
Ideacafe, founded by Nabendu Bhattacharyya, has announced the appointment of Ritesh Chaudhary as its CCO (Chief Content Officer) to head its integrated creative offering. With more than 18 years of...
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narrative wins creative mandate for Classic Stripes
narrative, a branding and communication agency has won the creative mandate for Classic Stripes, a flagship company of Astarc Group, offering Surface Augmentation Solutions to Automotive, Consumer...
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Team Pumpkin wins the digital marketing mandate for Shalimar Paints
Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch....
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Elon Musk addresses the inconsistencies in X's ads revenue sharing payouts
The newest round of X ad revenue sharing is out and content creators on X have complained about getting inconsistent payouts. A user, Shibtoshi Nakamoto mentioned how his paycheck was about '1/3rd of...
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Case Study: How Gadar 2's marketing brought back its Desi Hero through...
This case study explores how the Gadar 2 marketing strategy, executed by the agency White Rivers Media, helped revive the old movie appeal, increase awareness, engage with the target audience, drive...
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#SS30Under30: Winners for the fifth edition are here!
In a world brimming with innovation and creativity, where the digital landscape shifts at lightning speed, there emerge individuals who not only keep up with the pace but set new benchmarks of...
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#SS30Under30: Revealing the nominees
Taking a step forward in a quest to honour innovative and young professionals in the Advertising and Marketing industry, we unveil around 400 nominees for Social Samosa 30 under 30 Class of 2023...
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#SS40Under40: Guidebook to all your queries
As Social Samosa Network gears up to celebrate the titans of the A&M industry with the fourth edition of #SS40under40, here's a Guidebook addressing all your FAQs. Nominations for the fourth...
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#SS40under40: Unveiling the nomination categories...
With #SS40Under40, we celebrate the leaders of thought and masters of action who impact the growth and expanse of the ecosystem. Here's a look at the categories for Social Samosa 40 Under 40 - The...
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#SS40Under40: Fourth edition curtain raiser
After a short hiatus, Social Samosa is back with the fourth edition of 40Under40, an event that honours and celebrates the titans of the A&M industry. As the world continues to witness the rise...
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Social Samosa Superwomen 2023 Meet Up: Join us for the celebration
Join us to felicitate and celebrate the humans of grit, strength, and passion at the Social Samosa Superwomen 2023 meet up in Mumbai. Social Samosa’s Superwomen, which is dedicated to celebrating...
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Social Samosa Superwomen - Meet the Class of 2023
The jury of Social Samosa Superwomen 2023, unveils the winners gracing the Advertising, Marketing, and Entrepreneurship lands. Here's a look... In the world of Advertising, Marketing, Media, and...
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