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68% Gen Z look to associate with brands supporting social causes:...
Centennials or Generation Z respects and adopts socially responsible brands, reveal Isobar and Ipsos #MeetTheZ Survey Report. Centennials or Generation Z have carved a niche for themselves and are...
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A Dabangg marketing strategy?
As the celebrated ‘Police-Wala Gunda’ from Dabangg 3 takes you back to his story of transformation, we take you through the high-octane Dabangg 3 marketing strategy. As Pandey forays into the silver...
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Gulabo Sitabo Marketing Strategy: A tale of quirk & satire
As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy of the warring quirky men at work in the film story. Lights, camera, OTT! After a...
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Stay Safe at Home by Usha: PSA campaign for Rakshabandhan 2020?
With PSAs taking over marketing efforts, we ask industry experts how the Rakshabandhan campaign by Usha fared in the 2020 festive season. Home appliances brands often have a lot to say during the...
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Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a...
Samaara Tea’s digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand’s focus on the evolution of thoughts in Indian society. We understand if the campaign stands true to its core messaging...
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Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all...
‘Sang Rahiyo‘ call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and industry experts who examine the latest Cadbury Silk ‘I Missed You’...
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Flipkart Video launches interactive crime fiction series
The series launched by Flipkart Video in collaboration with Guneet Monga’s Sikhya Entertainment will give users the chance to play detective through the Flipkart app. Every episode across the series –...
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Movie Marketing Strategy of Love Aaj Kal: Sahi ya Galat
While Love Aaj Kal is doing the rounds with its ‘twists’, we take a look if the movie marketing strategy is done ‘sahi’ or ‘Galat’. Maddock films’ Love Aaj Kal’ starring Sara Ali Khan and Kartik...
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Rising audiences and investment in e-commerce to drive 7% annual growth in...
Zenith forecasts that FMCG digital ad spend will increase from US$12.3bn in 2020 to US$14.9bn in 2023 and that its market share will rise from 46% to 49%. Zenith forecasts that fast-moving consumer...
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BTS: Vicks #TouchOfCare from the lens of the client and the agency
Some campaigns are meant to be just stories to relish and relive, that leave a mark in-erasable. The Vicks Touch Of Care series is one of those. We sit with the brand-agency duo to know how the idea...
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Marketing budgets to see a rise in 2022 says report released by DCMN
According to the report by DCMN, 66% of marketers surveyed expect their budgets to increase next year, with this figure rising to 71% for Indian marketers alone. Research commissioned by DCMN sheds...
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Modern Love Mumbai: A marketing strategy befitting the Mumbai spirit of the show
Taking the buzz around Modern Love Mumbai a notch higher, Amazon Prime Video India initiated an integrated marketing campaign consisting of brand influencers, vantage OOH installations, and an...
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Inside: Bhool Bhulaiyaa 2 Marketing Strategy – an integrated mix of Reels &...
With Bhool Bhulaiyaa 2 coming to theatres, T-Series and Cine1 initiated an integrated marketing strategy that extended the horror theme through content integrations and offline activations. Buzz...
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Maruti Suzuki Arena releases #ArenaReelStar to own Reels as a domain
Maruti Suzuki Arena leverages Reels as a way to attract the audience and give them an opportunity to be a part of the narrative through the #ArenaReelStar campaign. Maruti Suzuki Arena engaged with...
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Inside Stranger Things Marketing Strategy: How Netflix created a regionally...
With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and more. This was done in addition to...
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Inside: JugJugg Jeeyo Marketing Strategy – A Reels heavy affair…
With JugJugg Jeeyo hitting the theaters, Dharma Productions and Viacom 18 leveraged the movie’s soundtrack and dialogues as a part of the marketing strategy, using Reels as a vehicle to drive...
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Inside: The Darlings of movie marketing…
With Netflix & Red Chilies’ newest thriller dark-comedy Darlings, the makers took an ominous and suspenseful route to reach the audience in addition to a heavily product-centric marketing...
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Inside: Liger Marketing Strategy – a journey of original content & pan-India...
The makers of Liger leveraged the stellar star cast to the tee – as the actors hit major Indian cities, commuted in the famous Mumbai local trains, visited historic sights, and indulged in local food,...
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Inside Brahmastra Marketing Strategy – An ‘astraverse’ of tactics
Bollywood’s most anticipated movie Brahmastra hit the screens last week. At the heart of its marketing strategy was the real-life Ranbir-Alia couple and the movie’s music album. Brahmastra a movie...
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Phonepe Surpasses Rival Paytm in IPL 2022 Advertising War: Bobble AI’s latest...
Phonepe surpasses Paytm as the users choice according to most of the metrics. Most of the advertising brands of IPL 2022 improved their performance, and sustained the growth post IPL as well. Fintech...
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