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Viva ACP announces Anil Kapoor as brand ambassador
Viva, manufacturer and supplier of aluminium composite panels (ACP), announced the appointment of the actor Anil Kapoor as its first-ever brand ambassador. Commenting on this collaboration, Prakash...
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Archana Anand steps down as Chief Business Officer at ZEE5 Global
Archana Anand, Chief Business Officer of ZEE5 Global, has announced her departure from the company after more than a decade. Anand took on the role of Chief Business Officer in May 2018, following...
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ASCI to host Global Summit on ad self-regulation in March 2025
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from March 17th – 21st 2025, in Mumbai. This will mark the ICAS...
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Anindita Sarkar elevated to VP of Brand & Communications at Dentsu
Dentsu has elevated Anindita Sarkar to Vice President of Brand & Communications for South Asia. She took to her LinkedIn to announce the update. Formerly the Senior Director of Corporate...
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Sonam Gautam joins FCB Interface as Head of Design & ECD
FCB Interface, part of FCB Group India, has announced the appointment of Sonam Gautam as Head of Design and Executive Creative Director. With over 16 years of experience, Gautam brings her experience...
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Indian box office rakes in ₹1,066 crore in September, year’s 3rd best: Report
In September 2024, the Indian box office grossed ₹1,066 crore, marking it the third-best month of the year. This was largely driven by Devara Part – 1 and The Greatest Of All Time, which accounted for...
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Adar Poonawalla set to acquire 50% stake in Dharma Productions
Adar Poonawalla led Serene Productions announced that it has entered into a binding agreement to invest INR 1,000 crore into Karan Johar’s Dharma Productions and Dharmatic Entertainment (collectively,...
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Prasar Bharati conducts trials for direct-to-mobile broadcasting
According to reports, public broadcaster Prasar Bharati has taken significant steps towards enabling the telecast of live TV channels on smartphones without requiring an internet connection, as trials...
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Situationships to fast deliveries, how brands celebrated Karwa Chauth 2024
Karwa Chauth is a significant festival for married women, celebrated primarily in North and Northwestern India. On this day, wives fast from sunrise to moonrise, praying for the safety and longevity of...
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Q-commerce platforms under scrutiny for predatory pricing & monopoly
The All India Consumer Products Distributors Federation (AICPDF) has flagged concerns about quick commerce (q-com) platforms engaging in predatory pricing, deep discounting, and monopolistic behaviour....
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Just for laughs: Client briefs
The creative teams are currently under neck-deep in the most peculiar, mind-boggling client briefs. During this busiest period of the year, starting from August to October, leave agency folks with a...
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Generative AI startups secure over $3.9Bn in Q3 2024 funding
Venture capital (VC) funding for generative AI startups reached $3.9 billion across 206 deals in Q3 2024, according to PitchBook. U.S.-based companies secured $2.9 billion of that total in 127 deals....
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Meta unveils new AI model capable of self-training
Meta announced the release of new artificial intelligence (AI) models from its research division, including a ‘Self-Taught Evaluator,’ a tool that could reduce the need for human involvement in AI...
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Hogarth boosts India leadership with Madhurika Banerjee & Ishita Hora
Hogarth has announced the appointment of Madhurika Banerjee and Ishita Hora to its senior leadership team. Banerjee joins Hogarth as Vice President, North. With over 15 years of experience, Banerjee...
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Navigating the digital divide: A strategic imperative for modern-day brands
In an era where consumers are hyperconnected, the advertising landscape has undergone a seismic shift. The rise of digital media has not only disrupted traditional advertising methods, it has altered...
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#SS40under40: Presenting the nomination categories
Social Samosa’s 40 Under 40 is our tribute to the trailblazers who defied the odds to deliver innovative, work with speed, resilience, and foresight. As we prepare to launch the fourth edition of...
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StevePriya secures D'Decor's creative mandate
StevePriya, a creative & content agency, has been awarded the creative mandate for D'Decor Exports and the social media responsibilities for Sansaar, D'Decor’s home decor brand. The brand has...
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Meta launches threads tips mini site to boost user engagement
Meta has introduced a new mini-site offering guidance for users looking to enhance their presence on Threads, the company's real-time social app. The platform, which has grown steadily since its...
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Isha Gupta joins Swiggy as AM - Social Media & Brand Marketing
Isha Gupta has joined Swiggy as AM for Social Media and Brand Marketing, a move she announced on LinkedIn. In her post, she stated, “Driving socials and brand love for Swiggy Instamart? Let's do it.”...
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CDSL IPF targets Tier II & III cities with its latest digital awareness...
In a world where investment opportunities seem endless, financial scams are becoming more and more common, often preying on unsuspecting investors. For many individuals, particularly in India’s Tier II...
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