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Ajaz Ahmed resigns as CEO of AKQA Group after 30 Years
WPP today announced that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group. A further announcement regarding Ahmed's successor will be made in due course. In the interim,...
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Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Smartphones have become one of the most significant and frequent purchases consumers make, particularly among Gen Z, whose lives are deeply intertwined with technology. While advancements in...
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Google’s Prabhakar Raghavan steps down
Sundar Pichai, CEO of Google, announced that Prabhakar Raghavan, who led the company’s search engine and ads products, is stepping down from his role and will become Chief Technologist at Google. Nick...
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Meta lays off staff across WhatsApp, Instagram, & Reality Labs
According to reports, Meta has begun laying off employees across several divisions, including WhatsApp, Instagram, and Reality Labs, as part of team-specific reorganisations. These smaller cuts differ...
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Meta unveils new measures to tackle sextortion scams
Meta has announced new measures to combat the rising threat of sextortion scams, the fastest-growing cybercrime impacting thousands of Facebook and Instagram users. Sextortion cases have surged by 300%...
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Agency Feature: All you need to know about Asymmetrique
Who are we? Asymmetrique is a growth-focused marketing solutions agency. Its range of services has enabled it to orchestrate product experiences and brand solutions for over 15 years. As strategic...
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Consumer durables digital ad impressions up 30% in H1 2024: Report
The TAM AdEx Half Yearly Advertising Report (Jan-Jun 2024) offers an in-depth overview of advertising trends in India's consumer durables and home appliances sector across television, print, radio, and...
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Where traditions meet modernity: The Pulse Magazine's Festive Edition 2024
As the calendar flips toward the latter half of the year, India prepares for the much-anticipated Great Indian Festive Season, a vibrant period stretching from August to December. This time is filled...
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OpenAI introduces dedicated ChatGPT app for windows
OpenAI has announced the preview of a dedicated Windows app for its ChatGPT platform, currently available only to ChatGPT Plus, Team, Enterprise, and Edu users. The app represents an early version...
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Sony Pictures Networks India's Leena Lele Dutta to move on
Sony Pictures Networks India (SPNI) announces a leadership transition within its Kids and Animation portfolio. Leena Lele Dutta, who has spearheaded the portfolio—including the kids' linear channel...
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AdSpot: Nike, Zepto, Ikea, Durex, and more
Titan Eye+ launched the ‘Make Indian Roads Safe’ campaign to raise awareness about the importance of eye care among professional drivers. Through on-the-spot eye tests at dhabas using an innovative...
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Hilary Rhoda’s latest campaign honours true beauty that comes from within
The festive season isn’t just a time for celebrations, but rather a time when we all truly feel our best. It's a time when dressing up isn’t just about looking good, it’s about the joy of embracing our...
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Case Study: Here's how Goibibo blended humour, influencers & flash sales to...
Goibibo's "GoibiBRO" campaign, celebrating its 15th anniversary, cleverly positioned the brand as the ultimate travel companion, or "bro," that takes care of all your travel needs. By humorously...
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X expands premium+ features with new 'Radar' analytics tool
X has introduced 'Radar,' a new element within its analytics tools, allowing Premium+ users to set up keyword tracking and monitor conversation volume over time, helping businesses track trends in...
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How regulated is AI around the world?
A few years ago, the thought of machines overpowering humans felt like science fiction, where robots would physically dominate their creators. While this dystopia hasn’t played out, something much more...
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Bluesky gains 1.2Mn users after X's blocking update
Bluesky's recent surge in user interest followed a controversial update from X (formerly Twitter), where the platform altered its blocking function, enabling blocked users to still view posts but...
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Prime accused in Ghatkopar hoarding collapse, Bhavesh Bhinde, granted bail
A Mumbai court has granted bail to Bhavesh Bhinde, the director of Ego Media, the prime accused in the collapse of a massive hoarding in Ghatkopar, which claimed 17 lives in May this year. Additional...
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Amazon Ads launches new full-funnel advertising capabilities
Amazon Ads unveiled innovations at unBoxed 2024, introducing a series of enhancements to its Amazon Demand-Side Platform (DSP), aimed at driving precise, full-funnel audience reach with streamlined...
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A symphony of senses: The art of festive experiential marketing
As businesses navigate the glittering aisles of Diwali, Durga Puja, Christmas, and more, they are realising that it’s not enough to simply sell products—consumers want to feel part of something bigger....
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FCB Kinnect appoints Upasana Naithani as SVP (West)
FCB Kinnect has announced the appointment of Upasana Naithani as Senior Vice President (West). Naithani moves from Wunderman Thompson, where she was Vice President & CSD. In her new role as SVP...
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