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Understanding cultural nuances that strengthen Onam's celebration in the ad...
In 2016, during Onam, Edelweiss Tokio Life released a digital film that beautifully captured the spirit of the festival through the eyes of a young girl. In the ad, she innocently asks her mother why...
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Integration with AI chatbots: When to automate & when to keep it personal
Unless you have been living under a rock, I am sure you have interacted with some form of AI chatbot. These conversational AI chatbots are just about everywhere, from Blinkit to Swiggy. If you have...
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Snap targets AR to revive ad business amid share decline
As reported by Reuters, Snap Inc., the parent company of Snapchat, is set to overhaul its advertising strategy in an effort to enhance its performance in the competitive social media landscape....
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Instagram officially adds comments to stories
Instagram has added a new feature which will allow followers to comment on each other’s stories, aiming to boost user interaction and create a more community-focused experience. Similar to live...
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X unveils holiday shopping insights to attract advertisers
From November to January, X (formerly Twitter) witnesses a considerable rise in user activity, with shoppers not only planning purchases earlier but also showing readiness to act, which presents a...
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Beats India ropes in Ananya Pandey and Shubman Gill as brand ambassadors
Apple-owned Beats, the audio brand, has announced Bollywood actress Ananya Pandey and cricketer Shubman Gill as brand ambassadors in India. The brand recently announced Beats Solo Buds, Beats Solo 4...
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Prashant Verma joins CoinDCX as Chief Growth and Marketing Officer
Crypto exchange CoinDCX announced the appointment of Prashant Verma as Chief Growth and Marketing Officer (CGMO) of the DCX Group. Verma will help in driving user growth, revenue, and marketing...
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MS Dhoni takes a joy ride in EMotorad’s E-Cycle ad
In a new campaign, EMotorad has teamed up with its brand ambassador, cricket legend Mahendra Singh Dhoni, to showcase its latest innovation—a foldable, flat-tired e-cycle. Known for his deep love of...
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55.17% of shoppers to exceed ₹20,000 in festive spending: Report
Advertising technology company VDO.AI, with MoEngage an insights-led customer engagement platform, has launched the Indian Festive Report 2024: Festival of Opportunities. This report is the culmination...
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UEFA brings together football legends to declare new CL format
In a rare and dramatic reveal, UEFA brought together some of football’s most iconic legends to announce the new format of the UEFA Champions League, making for a memorable ad film. The ad is set in an...
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Timeless Ganesh Chaturthi ads that celebrate the festival's spirit
Ganesh Chaturthi is a festival we eagerly wait for each year for its vibrant celebrations, and it's also a time when brands release impactful ad campaigns. These ads often capture the spirit of the...
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ASCI appoints Partha Sinha as Chairperson
The Advertising Standards Council of India (ASCI) appointed Partha Sinha, President & Chief Brand Officer of Bennett Coleman & Company Limited, as the Chairperson of the ASCI Board of Governors...
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YouTube to roll out supervisory features for teen users
Rising concerns about harmful content have driven YouTube to roll out an expanded supervisory feature for parents to monitor their teen’s activities on the platform. The new family centre hub will let...
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Meta shares Reels marketing tips in latest guide
Reels across Instagram and Facebook have become Meta’s fastest-growing content type, driving over 200 billion views a day on both platforms combined, driving over 200 billion views a day across the two...
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Teacher's Day special: Ad gurus honour their mentors
As I reflect on the journey that has brought me to where I am today, I am reminded of the countless individuals who have inspired and guided me along the way. My parents, whose unwavering resilience in...
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Team Pumpkin secures social media mandate for Kotak Securities
Team Pumpkin has won the social media mandate for Kotak Securities Limited (KSL). Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and...
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India's beauty market to hit $34B by 2028: Nykaa Beauty Trends Report
As the world’s fourth-largest beauty market, India’s beauty landscape is at a tipping point in its journey that can be attributed to premiumisation, evolving consumer demographics, and technological...
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Movie genre ad volumes decline by 4% in H1 2024: Report
According to the latest report by TAM AdEx, the advertising volume in the movie genre experienced a slight decline of 4% in Jan-Jun '24 compared to the same period in 2023, according to TAM AdEx's...
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What the Father of Indian advertising, Alyque Padamsee taught leaders of today
Theatre develops your imagination, while advertising develops your analytical powers. This was a belief Indian theatre personality and advertising veteran Alyque Padamsee held upon as he donned the...
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Short-form videos drive over 47% consumer choices: Report
As the festive fervour sweeps across India, a notable shift in consumer behaviour is being observed with almost half (47%) of Indian consumers being influenced by short-form videos while making their...
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