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The power of festive packaging: How it transforms consumer behaviour
Festivals are the lifeblood of Indian culture. With each celebration, there’s an explosion of colour, emotion, and of course, shopping! From the twinkling lights of Diwali to the vibrant hues of Holi,...
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We view legacy as a positive attribute & focus on doing what's right for our...
Ogilvy India’s Chief Strategy Officer, Prem Narayan's journey in the advertising world is rooted in his early experiences growing up in Tamil Nadu, where he was influenced by his father's career in...
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Instagram adds replies to Broadcast Channel
Instagram has expanded its Broadcast Channels feature, allowing some creators to enable replies within their channels. As posted by Allie Mason, this new option lets subscribers add their comments,...
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Bluesky adds 1 million new users in Brazil after X ban
A recent decision by a Brazilian court to ban X (formerly Twitter), has had unexpected ripple effects, propelling rival microblogging platforms to new heights. Among them, Bluesky, a relatively new...
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Korra and Kerakoll India announce a digital partnership
Digital marketing agency Korra has secured a partnership with Kerakoll India. The partnership with Korra will focus on creating a user-friendly loyalty program, implementing targeted marketing...
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#SS30Under30: Meet the Jury Panel deciding the industry thought leaders of...
#SS30Under30 is dedicated to recognising and honouring the next generation of leaders who have made significant contributions to Indian Advertising, Marketing, Media, Content Creation, and...
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Jaimit Doshi joins Lenskart as Global Head of Marketing & CEO of Hustlr
Jaimit Doshi, the former Chief Technology, Digital and Marketing Officer at Aditya Birla Sun Life Insurance has joined Lenskart as Global Head of Marketing and CEO of Hustler. He took to LinkedIn and...
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FCB India appoints Punit Singh as Chief Strategy Officer
FCB India, part of the FCB Group agencies in India announced the appointment of Punit Singh as Chief Strategy Officer. Singh has two decades of experience across startups, media houses, and creative...
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LS Digital and .fearless launch a new venture
Integrated Digital Business Transformation (DBT) company, LS Digital, announced a new partnership with marketing consultancy .fearless, to launch '.fear-LS'. This joint venture aims to leverage the...
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L'Oréal Paris announces Alia Bhatt as global brand ambassador
L'Oréal Paris has announced Alia Bhatt its new global brand ambassador. She joins the brand’s roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila...
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OAP rebrands to OAP Mediatech
Outdoor Advertising Professionals (I) Pvt. Ltd., also recognised as OAP, announced its rebranding to OAP Mediatech Private Limited, reflecting its evolution into comprehensive media solutions provider....
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Veep’s resurgence with Kamala Harris campaign and the takeaways for marketers...
In late July when President Joe Biden made the sudden announcement of dropping out of the reelection race and backing VP Kamala Harris for President, a storm hit the internet. When news broke out that...
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Geetanjali Homestate announces Manushi Chhillar as its brand ambassador
Geetanjali Homestate announced Manushi Chhillar as their brand ambassador. While speaking on this occasion, Geetanjali Homestate’s Founder, Sunil Sisodiya, expressed his excitement about this...
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The Bear House onboards Kapture CX to elevate customer experience
The Bear House has recently onboarded Kapture CX, a Gen AI-powered customer support automation platform. The brand aims to leverage Kapture’s omnichannel capabilities, user interface and ease of ticket...
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Teacher's day ads that celebrate the mentors who shape our lives
"What sculpture is to a block of marble, education is to the human soul." - Joseph Addison, English essayist and Poet. Teachers play a special role in our lives, often in ways we don’t immediately...
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Samsung’s #BackToSchool campaign offers a fresh take on breaking traditional...
The back-to-school season always felt like the start of a new chapter—full of promises, surprises, and the joy of reuniting with friends. The excitement of entering a new standard, smelling the scent...
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Ex-MullenLowe Lintas VP, Shweta Sampat launches HR consultancy
Shweta Sampat, former Vice President at MullenLowe Lintas Group, has launched her own HR consultancy, Tribe For Talent. This people consultancy, based in Mumbai, aims to redefine the HR landscape with...
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All you need to know about Meta's latest meet announcing new Instagram features
One of the key trends Meta has observed on Instagram lately is the rise of the "user creator." Unlike traditional content consumers, user creators are actively engaged in shaping and contributing to...
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Boba Bhai partners with marketing consultancy firm One Source
Integrated marketing consultancy, One Source announced its partnership with Titan Capital-backed Boba Bhai, for the bubble tea market in India. The strategic partnership will span digital and social...
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Obeetee highlights its Viraasat collection with a poignant amalgamation of...
Obeetee Carpets has launched a campaign for its latest collection, ‘Viraasat.’ The campaign is a showcase of exquisite craftsmanship as well as a profound commentary on the importance of heritage,...
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