Clik here to view.
TRAI issues recommendations for National Broadcast Policy
The Telecom Regulatory Authority of India (TRAI) has released recommendations for the 'Inputs for the formulation of the National Broadcasting Policy-2024'. "The policy aims to outline the vision,...
View ArticleClik here to view.
Bank of Baroda onboards Sumit Nagal as brand ambassador
Bank of Baroda has announced that the Bank has signed Indian tennis player Sumit Nagal as its brand endorser. This initiative aligns with the bank's ongoing commitment to support talented and...
View ArticleClik here to view.
I remember when Indians were a minority at Cannes Lions: KV Sridhar reflects
The Cannes Lions International Festival of Creativity has always held a special place in the heart of the global advertising community. Despite the prestigious allure of other awards like D&AD,...
View ArticleClik here to view.
Elon Musk pitches advertisers to return to X
Seven months after advising advertisers who were pulling their ads from his social media platform, X, to “go f— yourself,” Elon Musk adopted a more cordial tone at the advertising industry’s premier...
View ArticleClik here to view.
FCB/SIX India to handle SEO and Content mandate for Nuvision Autoglass
FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass. With this mandate, FCB/SIX India plans on enhancing...
View ArticleClik here to view.
Cannes Lions 2024 Day Four: Leo Burnett clinches silver as India tally stands...
On the fourth day of the Cannes Lions International Festival of Creativity 2024, Leo Burnett and Ogilvy secured a silver and a bronze Lion, respectively. This brings India's total count to 14 Lions:...
View ArticleClik here to view.
Gen Z in tier 3 & 4 cities are prudent and value-driven spenders: Report
MSL India recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India’s Gen Z from tier 3 and 4 cities. 'Make Way for Bharat Z' decodes the power of India’s small-town...
View ArticleClik here to view.
Ayushmann Khurrana returns as Nexus Select Malls' brand ambassador
Nexus Select Trust has announced the return of actor Ayushmann Khurrana as its brand ambassador. This collaboration represents a significant milestone in the journey of Nexus Select Malls, enhancing...
View ArticleClik here to view.
Here's how brands are celebrating India’s win over Afghanistan
India added yet another win to their streak in the ongoing ICC Men's T20 World Cup by securing a victory against Afghanistan at the Kensington Oval in Bridgetown, Barbados. Defeating their opponents...
View ArticleClik here to view.
Agoda’s Krishna Rathi on recent marketing results & building a stronger...
Planning to travel soon? You are surely taking a look at different sites, locations and best prices for accommodations. This particular insight that people choose to extensively research and plan...
View ArticleClik here to view.
Kondurkar Studio releases statement on recent dispute over Jindal Steel...
Following Jindal Steel’s recent win at the Cannes Lions for their ‘The Steel of India’ campaign, Wieden+Kennedy India raised an issue about being overlooked in the credits for the campaign's creative...
View ArticleClik here to view.
#SS30Under30: A guidebook answering all your FAQs
With the #SS30Under30 nomination ticking away, we are ecstatic to share this comprehensive guidebook that shall cover all your doubts regarding the initiative. #SS30Under30 looks to felicitate and...
View ArticleClik here to view.
WhatsApp reunites the Modern Family cast in its new campaign
Modern Family truly was one of our favourit-est sitcoms, wasn't it? Its relatable characters and witty jokes kept us glued to our screens. But oh, how it hurt when it ended. Saying goodbye to the...
View ArticleClik here to view.
WPP and IBM launch a new B2B solution powered by Gen AI
WPP and IBM have announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and...
View ArticleClik here to view.
TRAI appoints Atul Kumar Chaudhary as the new Secretary
On Thursday, the government appointed Atul Kumar Chaudhary as the new Secretary of the Telecom Regulatory Authority of India (TRAI). This position has been vacant since the retirement of V Raghunandan...
View ArticleClik here to view.
Reliance General Insurance teams up with WebEngage and InfoAxon for digital...
WebEngage and InfoAxon announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless...
View ArticleClik here to view.
Reddit enhances Conversation Ads with larger media and improved carousel...
Reddit has updated its Conversation Ads to feature larger media, enhancing ad placement within discussions on the platform. Additionally, improvements are being made to the carousel display with...
View ArticleClik here to view.
Brands get musical this World Music Day
World Music Day, celebrated on June 21 annually, is a global tribute to celebrate the impact of music in our lives. Brands leverage this love for music to connect with their audiences on a deeper...
View ArticleClik here to view.
Cannes Lions 2024: India wins 4 more metals on final day
On the final day of Cannes Lions 2024, India won 2 Silver and 2 Bronze Lions. This brings the country's total wins to 18 awards. Tonight, the awards were announced for the following categories - Film...
View ArticleClik here to view.
AdSpot: WhatsApp, Nykaa Fashion, VISA and more
Amidst the constant stream of advertisements and brand campaigns released every week, a select few manage to truly grab our attention with their impactful messages or storytelling approaches. Social...
View Article