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Open Strategy and Design appoints Samera Khan as Partner and Head of Digital...
Open Strategy and Design announces the appointment of Samera Khan as Partner and Head of Digital Transformation. With nearly two decades of experience in marketing and advertising, Samera Khan brings...
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Google DeepMind unveils new AI tool for video soundtrack generation
Google DeepMind has unveiled a new AI tool designed to generate video soundtracks which not only uses text prompts to create audio but also considers the content of the video. By integrating these two...
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FNP appoints Avi Kumar as CMO
FNP (Ferns N Petals) has appointed Avi Kumar as its Chief Marketing Officer (CMO). In his new role, Kumar will be responsible for expanding and strengthening FNP’s market presence and leadership...
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Inspiring creativity in advertising
Creativity is like a rotating wheel, never constant, never static. Trends change, ideas constantly evolve, and execution styles are often refined, more so with the continuous advancement of...
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dentsu expands business transformation (BX) services globally
dentsu Group Inc. has announced the global expansion of its BX practice, supporting the business and growth transformation of clients. dentsu’s BX offering, which has long been available in Japan, is...
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Hybrid launches new corporate headquarters in Gurugram
Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract local talent. The Gurugram office will also act as...
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India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad...
DoubleVerify (DV) has released its DV Global Insights: 2024 Trends Report. This analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North...
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Thousands of SDCs uploaded as Supreme Court’s new ad directive takes effect
Advertisers have started complying with a Supreme Court directive to curb misleading ads and false claims by using the Self-Declaration Certificate (SDC) mechanism. Approximately 6,000 SDCs were...
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Cannes Lions 2024: India earns 5 more shortlists spots
India has secured 5 more shortlists in Cannes Lions 2024. The campaigns have been shortlisted in the Sustainable Goals Lions. Leo Burnett secured 3 shortlists and the other 2 were secured by McCann...
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LS Digital unveils new organizational structure
LS Digital has unveiled a new organizational structure designed to accelerate its global ambitions and forge a disruptive digital ecosystem to propel its clients' businesses forward. This strategic...
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Gnothi Seauton appoints Gaurav Bhagowati as EVP
Gnothi Seauton, a strategic communications and advisory lab, announces the appointment of Gaurav Bhagowati as Executive Vice President, focusing on expanding the firm's presence in the Indian market....
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Cannes Lions 2024 Day Three: India bags 3 more metals
On the third day of Cannes Lions 2024, two Indian agencies won 2 Silver Lions in the PR category and 1 Gold in the Creative Data category, bringing the total count to 12 Lions for India. The winners...
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BigBasket's campaign explores K-Drama with Danish Sait
BigBasket's ‘Want Now, Get Now’ campaign, led by the influencer marketing agency Greenroom Now, is generating significant attention in the quick commerce space through collaborations with popular...
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OpenAI’s former Chief Scientist Ilya Sutskever unveils new AI venture
Ilya Sutskever, a co-founder of OpenAI, has launched a new company, Safe Superintelligence Inc. (SSI), just a month after officially leaving OpenAI. Sutskever, who was previously OpenAI’s chief...
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Social Pill unveils an AI tool to simplify advertiser self-declarations
Social Pill, through its AI-forward stance, has developed a custom GPT that helps advertisers cut their time of submitting the self-declaration form to about 3 minutes or less from the traditional 10...
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Cheil X appoints Rajit Gupta as VP & Creative Head for Mumbai
Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai. With a proven track record of crafting compelling campaigns and pushing creative boundaries, Gupta will play a pivotal role in...
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Pradnya Popade appointed as Head of Marketing at Welspun Global
In her latest LinkedIn post, Pradnya Popade announced the news that she has joined Welspun Global Brands, under the Welspun Spaces division as the Head of Marketing for the Home Textile & Flooring...
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Aditya Mehendale moves on from Schbang
Aditya Mehendale, the former National Creative Director (NCD) of Schbang, has announced his departure from the agency. In a LinkedIn post, Mehendale bid farewell to the company he has been an integral...
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Ex-Shemaroo Varsha Ojha joins Cuddles Foundation as CMO
Varsha Ojha has recently assumed the role of Chief Marketing Officer (CMO) at Cuddles Foundation. Prior to joining, Ojha served as Head of Marketing & Communications - OTT, Digital, Broadcast...
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TV ad volumes saw 4% decrease in Q1 of 2024: TAM Report
The latest quarterly report from TAM India reveals insights into television advertising trends during the first quarter of 2024, specifically from January to March. According to the report, there was...
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