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How brand Rahul Gandhi is reinventing to overcome the ‘Pappu’ stereotype
French philosopher and cultural critic Jean Baudrillard in his book Simulacra and Simulation examined how contemporary politics is influenced by mass media and consumerism. He argued that politicians...
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Tata, Angel One, & Amul are the top 3 most recalled brands of IPL 2024: Report
According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured top 3 their positions as the Top 3 most...
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OpenAI extends ChatGPT Memory feature to paid subscribers worldwide
OpenAI introduced a new feature called Memory in February, enabling ChatGPT to retain queries, prompts, and customisations for users. Initially accessible to a limited audience, Memory is now open to...
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Meta unveils its bonus program for creators on Threads
To boost engagement, Meta is running a limited-time bonus program for Threads. Recently, many accounts have talked about the program, with Meta confirming that invited creators have unique...
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Infinity Advertising appoints Satyendra Mallik as CEO
Infinity Advertising Services, an integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two...
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Google lays off its Python team to cut costs for cheaper labour
Google recently laid off several employees, focusing on its Python section, where the entire team was let go as part of Google's strategy to cut costs by hiring less expensive labour outside the...
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PUMA onboards Ibrahim Ali Khan as its new brand ambassador
Sports brand PUMA India has announced Ibrahim Ali Khan Pataudi, as its newest ambassador. Under this association, he will front the brand’s sports-inspired limited-edition footwear and apparel...
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ETML bags the digital mandate for Manipal Hospitals' International Business...
ETML, a Growth Advertising and Analytics Company has bagged the digital mandate for Manipal Hospitals’ International Business Unit with an aim at promoting medical tourism. This strategic partnership...
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Leading Agency Heads and Marketers grace Quoraverse in Gurugram
Quoraverse, a three-city conference for the inquisitive minds of marketing professionals, strategic visionaries, and creative luminaries coming together to master the art of engagement through Quora...
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Making packaging inclusive beyond aesthetics
Packaging design is a multifaceted tool beyond aesthetics and functionality; it communicates, shapes perceptions, and connects with consumers. In today's interconnected world, inclusive packaging is...
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Ariel's #ShareTheLoad campaign humorously 'helps' men locate basic items in...
#ShareTheLoad is a long-running movement by Ariel that highlights the unequal distribution of household chores at home. This year, their campaign HomeTeams #ShareTheLoad is urging men to step up on...
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Bumble unveils a new logo
Today, the dating app Bumble unveiled a refreshed visual identity and a new global campaign. The campaign coincides with the dating app expanding upon its signature 'Make The First Move' functionality...
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IPL 17 witnessed a 23% decline in ad shares for celebrity endorsements: TAM...
TAM Sports, a division of TAM Media Research has released its latest report on celebrity endorsement during IPL 2024. It details statistics from the first 37 matches of IPL 2024. According to it,...
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Campaigns that have attempted to break the stigma around mental health over...
Most of us have often at least once in our life heard the people around us use words like, 'Oh, I'm feeling depressed', and 'Oh, this gives me OCD' without really understanding the meaning, depth and...
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Maverick Global secures digital marketing mandate for Shiv Naresh Sports
Shiv Naresh Sports has partnered with Maverick Global as its digital marketing and communication partner. With a focus on developing impactful campaigns aligned with Shiv Naresh's objectives, Maverick...
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WhatsApp Communities adds new features
Mark Zuckerberg has announced new features for WhatsApp Communities, allowing groups within a community to create events, simplifying the process of coming together both online and in person. He also...
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Sociowash secures the creative mandate for inDrive
Sociowash has secured the creative digital mandate for inDrive India. The strategic partnership aims to boost brand visibility and growth in the Indian market by leveraging digital platforms. The...
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Decoding Virat Kohli's brand endorsement journey
“He wasn’t just the best option. He was the only option that made sense.” This is what Noise’s CEO & Co-Founder Gaurav Khatri had recently said about onboarding Virat Kohli as their brand...
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WPP India onboards Priya Barve as the Client Lead for HUL
Priya Barve has joined WPP as India’s Client Lead for Hindustan Unilever Limited. Priya brings over two decades of experience in advertising and marketing and has held leadership roles with Google,...
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Adobe partners with ethical hackers to build safer AI tools
Adobe has announced an expansion of its bug bounty program, aimed at incentivizing security researchers to discover and responsibly disclose bugs specific to their implementations of Content...
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