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Best Social Media Brands: SAMMIE 2024 guidebook
In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This platform celebrates the success of Human Brands...
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Snapchat Q1 revenue reports an 85% YOY increase in small & medium-sized...
Snapchat Inc. has announced its financial results for the quarter ending March 31, 2024, showcasing its revenue along with the application's daily usage, new content to build community, along with its...
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MakeMyTrip gets Alia Bhatt & Ranveer Singh to share tips for international...
MakeMyTrip India has released two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international...
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Brands spark voter participation through their election campaigns
The Indian general elections are a massive democratic exercise held every five years to elect members to the Lok Sabha, the lower house of Parliament. The general elections are the basis of India's...
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Summer cricket fever - A nostalgic journey through time
Hey there, fellow cricket enthusiasts! Let's take a stroll down memory lane as we reminisce about those glorious summer days filled with cricket fever. From the crack of the bat to the roar of the...
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Verve Media retains the social media mandate for Pragati
Verve Media has retained its social media mandate for Pragati, an Indian developer offering customised warehouse solutions and services, for the fourth year in a row. For the past three years, the...
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Social Beat bags digital mandate for Juicy Chemistry
Juicy Chemistry has assigned its digital mandate to Social Beat. The agency will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and...
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DigiCert onboards Atri Chatterjee as Chief Marketing Officer
DigiCert has announced the appointment of Atri Chatterjee as Chief Marketing Officer. As CMO, Chatterjee will lead the global marketing organization to promote the DigiCert brand, including the...
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Ecom-Gaming dominates ad volumes in IPL 17 with 16% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 39 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Bombay Shaving Company's ad mentioning Prachi Nigam sparks an online debate
Prachi Nigam achieved an impressive score of 98.5% in Uttar Pradesh's Class 10 board exam, earning praise on social media. However, the positivity quickly turned to negativity as trolls mocked her for...
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Saumya Baijal joins Virtue Worldwide as Director of Brand Strategy
Virtue Worldwide, a creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Saumya...
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Brand Visage Communications wins the digital marketing mandate for Fab...
Brand Visage Communications wins the digital marketing mandate for Fab Essentials by Fabindia. The partnership between BVC Delhi and Fab Essentials following a multi-agency pitch, will harness the...
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Elon Musk announces possibility of ad revenue suspension on X for creators...
Elon Musk, CEO of X, has issued a warning stating that some creators will have their ad revenue sharing paused due to a pending investigation to look into the use of bots to spam likes, replies, and...
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Art-E plans to double workforce in the coming quarter
Art-E MediaTech, an integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the agency will double the employee...
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A lost cause: What makes a social awareness campaign truly successful in...
How can a brand raise awareness about cancer? While recent examples would go to show it can be done by creating fake scenarios like the controversial Poonam Pandey cervical cancer gimmick, there are...
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Abby Awards 2024 announces Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh...
Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, join as Jury Chair for Diversity, Equality...
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Leo Burnett India appoints Anirban Roy as Chief Strategy Officer
Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, of Leo...
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BSH Home Appliances India appoints Pinaki Gupta as the Head of Brand Marketing
BSH Home Appliances Pvt. Ltd. has appointed Pinaki Gupta as the Head of Brand Marketing. In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand...
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IPL campaigns 2024: A star-studded affair with a mix of quirky storytelling
The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official...
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Jajabor Brand Consultancy and Australia’s Evolved Group launch a joint venture
Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture called AD VITAM. Evolved Group which has worked with some brands across the globe including Google, YouTube,...
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