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FCB Kinnect secures full-funnel creative mandate for Prega News
Prega News, the pregnancy detection brand from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record. The agency will oversee end-to-end brand communication, spanning...
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67% of young adults in the US dislike Musk, 70% dislike Zuckerberg: Report
Once hailed as visionary pioneers, Elon Musk and Mark Zuckerberg have seen their public reputations erode as their corporate decisions and political entanglements have fueled growing disillusionment. A...
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What’s BFSI up to this JFM
The January-February-March (JFM) quarter holds significant importance for the Banking, Financial Services, and Insurance (BFSI) sector in India. Reports indicate that in 2025, the BFSI sector is poised...
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Middle-class consumption to jump from $1.9 Trillion to $5.2 Trillion by 2031:...
India’s middle class is on the cusp of an unprecedented transformation. As the country approaches its centenary of independence in 2047, more than a billion Indians will belong to this economic...
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WLDD to buy ScoopWhoop as The Good Glamm Group faces financial struggles
Marketing firm Wubba Lubba Dub Dub (WLDD) is reportedly in discussions to acquire digital media platform ScoopWhoop from The Good Glamm Group (TGGG). WLDD has issued a term sheet, and due diligence is...
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BBDO announces global repositioning after 30 years
BBDO has announced a major global repositioning, replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agency’s first significant brand shift since...
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Everything you need to know about the ICC Men's Champions Trophy 2025
The ICC Champions Trophy 2025 is not only a significant event in the cricketing calendar but also a monumental opportunity for advertisers and sponsors to engage with a vast, passionate audience. As...
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Gozoop Creative Digital bags social media mandate for International Master’s...
Gozoop Creative Digital, the creative arm of Gozoop Group, announced its social media mandate for the International Masters League (IML). Starting from 22nd February, this global cricket league brings...
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Ad Spot: Adidas, British Airways, Cleartrip and more
In this week’s ad spot, The Film & TV Charity’s latest campaign, Break the Cycle, confronts the toxic work culture prevalent in the entertainment industry. Created by Final Cut, the ad follows a...
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Decoding how AI copyright battles could change the future of AI development
When the Chinese AI model DeepSeek rose to prominence, OpenAI, the creator of ChatGPT, raised concerns over the model’s potential unauthorised use of its data. DeepSeek's rapid development of its AI...
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Instagram experiments with AI-powered task assignment feature in DMs
Meta is testing a new AI-powered task assignment feature within Instagram's direct messages, aiming to facilitate user interactions with AI beyond basic text responses. According to app researcher...
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85% of community notes on X remain invisible to users: Report
A new study by Spanish fact-checking organisation Maldita has found that Community Notes on X rely heavily on the same professional fact-checking sources previously used by Meta in its third-party...
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X launches AI tools for ad creation & campaign analysis
X has announced the release of two new automated ad creation features designed to enhance creative and targeting efforts for advertisers. The first feature, 'Prefill with Grok,' is available to select...
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Dot Media unveils new brand identity
Dot Media, an influencer marketing agency in India, has introduced a new brand identity, including an updated logo, redesigned website, and refreshed social media platforms. The changes come as the...
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Elan Group ropes in Shah Rukh Khan as brand ambassador
Gurugram-based Elan Group has announced Shah Rukh Khan as its brand ambassador. Known for its presence in the ultra-luxury real estate segment, the collaboration marks a step in the group’s efforts to...
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KiranaPro onboards PV Sindhu as brand ambassador
KiranaPro, the AI-powered quick commerce platform, has announced PV Sindhu as both an investor and brand ambassador.The collaboration aims to strengthen the platform's aim of modernising India’s retail...
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Brand creatives that bowled us over during the India-Pakistan match
In a high-octane clash that had the entire nation glued to their screens, India’s thrilling face-off against Pakistan was anything but ordinary. From dropped catches to the buzzing aftermath of 'sham...
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Manchester City & Publicis Sapient announce global digital partnership
Manchester City has announced a multi-year global partnership with Publicis Sapient, naming the company as its Official Digital Business Transformation Partner. Through this partnership, Publicis...
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NP Digital India bags content marketing mandate for Kotak Securities
NP Digital India, the creative digital marketing agency, has secured the content marketing mandate for Kotak Securities, the brokerage firms. As part of this collaboration,the agency will focus on...
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Case Study: How Frido used QR codes & curiosity driven marketing to launch...
Frido’s 'Want Cuddles?' campaign, centred around a playful QR code activation and amplified by on-ground stunts and social media buzz, turned the simple concept of cuddles into a viral Valentine’s Day...
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Anthropic launches Claude 3.7 Sonnet, introducing hybrid AI reasoning.
Anthropic has announced the release of Claude 3.7 Sonnet, its latest AI model, described as the industry's first 'hybrid AI reasoning model.' Unlike traditional AI chatbots that require users to pick...
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Snapchat adds third-party brand safety tools for advertisers
Snapchat has introduced new ad placement control tiers, aiming to provide advertisers with more reassurance and control over where their promotions appear within the app. The new 'Brand Suitability...
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Tata Play and Airtel Digital TV set to merge
The Tata and Bharti groups are finalising a merger between their direct-to-home (DTH) businesses, Tata Play and Airtel Digital TV, in a move aimed at consolidating their positions amid a shrinking...
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UK artists protest AI copyright law with silent album
A group of 1,000 musicians has released a 'silent album' to protest the UK government's proposed changes to copyright law, which would allow AI developers to train models on artists' online content...
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Hollywood agency Mob Scene acquired by Connekkt Media
Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on several film and series campaigns. Mob Scene has been involved in marketing for Hollywood productions such as...
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QYOU Media’s Chtrbox files for IPO
QYOU Media Inc. has announced that its subsidiary, Chatterbox Technologies Limited, has filed for an initial public offering (IPO) on the SME Platform of the BSE Limited (BSE), marking India's first...
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Champions Trophy’s contrasting markets and brands’ big media bets
The single biggest and only ICC tournament being played this year, the ICC Champions Trophy 2025, is underway and simmering up to be a worldwide spectacle. Co-hosted by Pakistan and the UAE, this...
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Social Panga launches a new influencer marketing vertical
Social Panga, the integrated creative and digital marketing agency, has announced the launch of The Viral Union (TVU), a dedicated influencer marketing vertical. Led by Sudarshan Kailash, The Viral...
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Zouk ropes in Kriti Sanon as brand ambassador
Zouk, the Indian lifestyle brand, has appointed Kriti Sanon as its brand ambassador. Recognised for her style and association with modern Indian fashion, Sanon reflects the brand's focus on combining...
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Umeish Shashidharan appointed as Hashtag Orange's Vice President, Media
Hashtag Orange, a digital native advertising agency announces the appointment of Umeish Shashidharan as Vice President of Media. This move, in line with the agency’s vision for growth, aims to...
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Ritu Sharda joins Pravis as Partner and Chief Creative Officer from Oglivy
Pravis, a tech-first growth marketing agency, has appointed Ritu Sharda as its partner and Chief Creative Officer. With over two decades of experience in the industry, Sharda is one of India’s most...
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Social Samosa Superwomen Tenth Edition: Nominations Now Open!
Social Samosa returns with the tenth edition of #Superwomen, a platform dedicated to recognise and celebrate women and non-binary professionals who are pushing boundaries, challenging the status quo,...
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Perplexity introduces Comet, an AI-powered web browser
Perplexity has hinted at the launch of its new web browser, Comet, and is now allowing interested users to sign up for early access. Aravind Srinivas, Perplexity's Co-founder and CEO, described Comet...
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AI has changed the SEO playbook: What’s next for marketers?
Two years ago, if you were in the market for a smartphone and had a set budget, the first thing you would do after consulting with your tech-savvy friends was Google it. For decades, searching for...
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YouTube to reduce disruptive mid-roll ads
YouTube is updating how mid-roll ads appear in videos to enhance the viewing experience while helping creators earn more revenue. Starting May 12, the platform will reduce the number of ads placed at...
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Titan partners with Qoruz to strengthen data-driven influencer marketing
Titan Company Limited has further deepened its collaboration with Qoruz, an influencer marketing intelligence platform, to drive more effective and data-backed influencer campaigns. This partnership...
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HC denies priority to plea seeking ban on AI chatbot DeepSeek
The Delhi High Court on Tuesday, February 25, 2025, declined an urgent hearing on a plea seeking a ban on DeepSeek, an AI chatbot developed by Chinese entities, in India. A bench comprising Chief...
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Pooja Sahgal appointed as Global CMO at IGI
The International Gemological Institute (IGI) has named Pooja Sahgal as its Global Chief Marketing Officer. Bringing over 35 years of experience, Sahgal has a background in marketing, branding, and...
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Reliance eyes IPL monetisation with neuroscience-driven ads
Mukesh Ambani’s Reliance Group is intensifying efforts to monetise the Indian Premier League (IPL) after finalising an $8.5 billion media merger with Walt Disney, Reuters reported on Tuesday. The...
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Tanmay Prusty joins Crompton Greaves Consumer Electricals as CMO
Crompton Greaves Consumer Electricals has appointed Tanmay Prusty as its Chief Marketing Officer, effective February 24, 2025. The company announced the appointment in an exchange filing, stating that...
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Beyond the sacred: An advertising gala at the Maha Kumbh Mela
You know how advertising loves a good bandwagon? Whether it’s the Cricket World Cup, the Olympics, or even Valentine’s Day, brands are always on the lookout for moments to shine. But this time, the...
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Spikes Asia’s Innovation category shortlists announced; India secures four...
India has secured four shortlists in the Innovation category at Spikes Asia 2025, making up a significant portion of the 11 shortlisted entries. Amongst them, Dentsu Creative India and Leo Burnett...
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Taboola unveils Realize, an AI-powered performance platform
Taboola has announced a new focus beyond native advertising and a powerful new technology platform called Realize. It is an industry-first platform that specialises only in performance outcomes at...
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Lifebuoy marks its new chapter at the Mahakumbh Mela
For generations, Lifebuoy has been more than just a soap. It has been a part of Indian homes, passed down like a habit across generations, from when hygiene was just an afterthought to today, when it...
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Meta considers standalone app for Instagram Reels
Instagram is reportedly considering launching a standalone app for Reels, according to a report by The Information. The move, discussed by Instagram chief Adam Mosseri with staff, suggests the platform...
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Meta's AI expansion may include $200 billion data centre
Meta is reportedly considering the construction of a $200 billion data centre in the United States as part of its efforts to expand its artificial intelligence (AI) and virtual reality (VR)...
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Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs
As the grand spectacle of Maha Kumbh 2025 came to a close on February 26, it left behind spiritual fulfilment for millions and also key marketing takeaways for brands and agencies. With over ₹3,000...
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YouTube updates ‘Replace Song’ tool with AI-recommended audio tracks
YouTube has introduced AI-powered updates to its 'Replace Song' function in YouTube Studio and launched a new test for its 'Hype' programme, aimed at boosting smaller creators. The 'Replace Song'...
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IPG pressured by Elon Musk to up X ad budget amid Omnicom merger
X, the social-media platform owned by Elon Musk, is reportedly pressuring advertising giant Interpublic Group to increase client spending, raising concerns about the future of its recently announced...
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Aarthy Sridhar appointed CMO of Gulf Oil Lubricants India
Gulf Oil Lubricants India Ltd., announced the appointment of Aarthy Sridhar as Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan...
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