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Case Study: How Cadbury Silk crafted 500K+ personalised love stories using...
This Valentine's Day, Cadbury Silk, in partnership with Zoya Akhtar, allowed users to create personalised avatars of themselves and their partner and create their very own Valentine's Day movie using...
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Indian Sports Industry surpasses INR 15,000 Cr: report
GroupM ESP has launched the 11th edition of the Sporting Nation Report titled ‘Sporting Nation - Building a Legacy’, offering an analysis of the sports sponsorship landscape in India. This year the...
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Ogilvy announces new global leadership for Ogilvy One
The global boom in MarTech investment has enabled companies of all types to conduct relationship marketing. Yet, many have struggled to create distinction and customer relevancy, necessitating a...
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Shaktipriyo Sikdar joins Havas Media Network as the Head of Digital Services...
Shaktipriyo Sikdar has embarked on a new chapter in his career by assuming the role of Head of Digital Services - South, India at Havas Media Network. As the Head of Digital Services - South India,...
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The Content Lab wins the integrated marketing mandate of Reise Moto
The Content Lab has bagged the integrated marketing mandate of Reise Moto. The agency will spearhead marketing strategies to help motorcycle and other two-wheeler riders better their riding...
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Smriti Mandhana’s recent triumphs & pan-India appeal to attract more brand...
The popularity of any sport relies to a large extent on the kind of stars it produces–the proverbial heroes of that sport. These icons are what inspire people, draw them out of their homes to the...
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Revolt Motors appoints Pradeep Lamba as VP of Marketing
Pradeep Lamba has been appointed by Revolt Motors as the Vice President of Marketing. Lamba has a career spanning over two decades. In his capacity as Marketing Head, Lamba will lead the charge in...
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YouTube mandates disclosure for AI-generated realistic videos
YouTube has unveiled a new policy requiring creators to disclose when their content, particularly if it appears realistic, has been generated using AI technology. This move aims to prevent viewers...
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Assume That I Can: CoorDown's new ad challenges stereotypes about Down Syndrome
To commemorate World Down Syndrome Day on March 21, an impactful advertisement is circulating the web, urging individuals to reconsider their preconceived notions of people with Down syndrome. Created...
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LEGO issues apology as AI art sparks debate
After Under Armour’s ad featuring boxer Anthony Joshua faced backlash on Instagram, LEGO has landed itself in a similar situation by virtue of its use of AI. LEGO’s recent misstep involving...
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FIITJEE's print ad draws flak for mocking former student
FIITJEE's recent print ad has sparked significant outrage and criticism among audiences. The ad features a photograph of a young student and alleges that her decline in exam scores resulted from her...
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Jindal Steel's campaign pays homage to India's unwavering spirit
Jindal Steel has launched a new brand campaign titled 'The Steel of India', a blend of visuals and music that pays tribute to steel and Indians. In a two-minute film, Jindal Steel pays homage to the...
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The Culture Wars: When brand culture collides with cancel culture
The idea of a brand getting cancelled by the crowd is as terrifying as it is real. No brand can claim to be cancel-proof. Those days are behind us when a business had to have an inferior or harmful...
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Apple is eyeing a partnership with Google for advanced AI features on iPhones
Apple is considering a collaboration with Google to integrate Google's Gemini AI model into iPhone features. This collaboration could give Google a strong position, building on their existing...
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678 mn Indian sports viewers favour Cricket, Football & Kabaddi: Ormax report
Media consulting firm Ormax Media has released its latest research report titled 'The Ormax Sports Audience Report: 2024'. The report is based on India’s largest sports research, conducted between Nov...
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AI solutions & emerging mobile channels vital for Cricket season user...
Adjust and Glance have released a report titled ‘The Cricket Playbook for Growth Marketers’. It is a guide for growth marketers who want to leverage the opportunity for mobile advertising, providing...
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YKONE acquires Indian influencer agency Barcode
YKONE, an international influencer marketing agency, has announced the acquisition of 70% of the Indian influencer marketing agency Barcode. This acquisition is a strategic move that aligns with the...
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GOZOOP Group appoints Priyanka Sharma as Group Director
GOZOOP Group has appointed Priyanka Sharma as Group Director - Brand Communications. Based out of the group’s Mumbai headquarters, she will report to Mohit Ahuja, President, GOZOOP Group. In her new...
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Foster Digital bags social media mandate for Foce India
Foster Digital has secured the social media management and visual content mandate for Foce India. Under this mandate, Foster Digital will be spearheading Foce India's brand presence across various...
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EMVIES 2024 to be held on March 22
The Advertising Club gears up to host the latest edition of the EMVIES. With a total of 1892 entries received, EMVIES 2024 will take place on Friday, 22nd March 2024, at Jio World Convention Centre,...
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