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How Coca-Cola is elevating marketing efforts with Generative AI
Beverage giant Coca-Cola has kickstarted its journey towards embracing Artificial Intelligence (AI) across segments by marrying it with human talent. It has launched a limited product line with the...
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Social Pill bags digital mandate of Tata Literature Live
Social Pill has recently won the digital mandate for Tata Literature Live The Mumbai LitFest -features poets, authors, performers, thought leaders, speakers, and more. The agency will focus on digital...
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Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
For lifestyle brands, retail marketing is an important component of their brand presence. According to a report by EY, consumers now expect a retail environment that delivers consistency across their...
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X removes headlines from link previews to encourage long-form content
X officially cuts out headlines from link previews. The preview will show an image with the domain name of the link on the bottom left. Elon Musk had previously hinted at making the change to improve...
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Wavemaker India elevates Sairam Ranganathan to Chief Digital Officer
Wavemaker India announced the appointment of Sairam Ranganathan as Chief Digital Officer. In his new role, Sairam will strengthen digital capabilities and lead the newly formed team Wavemaker...
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91% CMOs believe AI is the future and not a fad: dentsu Report
Dentsu has released its annual media trends report, titled ‘The Pace of Progress: dentsu 2024 Media Trends’. The new report highlights ten key catalysts of change within the media industry which are...
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Thank You For Coming promotions heavily focus on influencer marketing to...
Touted as the biggest chick flick of the year, Thank You For Coming hits theatres on October 6, 2023. Produced by Ekta Kapoor and Rhea Kapoor and directed by Karan Boolani the film stars Bhumi...
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Brands that make us crack a smile through World Smile Day creatives
"This does put a smile on my face." If you are a Marvel fan, you have surely heard the character, Thanos, saying it when something made him happy. While that was used in a different context, every...
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Vi's new campaign highlights how small gestures can have a big impact
Vi has launched a campaign ‘Be Someone’s We’ that delivers the message of supporting one another through both good and challenging times, even with the smallest of actions. It draws inspiration from...
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Opinion: How advertisers and marketers can benefit from CTV this festive...
Excitement for the festive season is reaching fever pitch. We are eagerly awaiting the Diwali fireworks as much as everyone is getting ready to snap up the best discounts of the year. In the last 12...
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Madison Media appoints Rob Norman as Advisor for Digital Transformation
Madison Media announced that it has appointed Rob Norman as an Advisor to accelerate digital transformation of key clients. Rob has a wealth of experience in the digital space - having been head of...
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Zomato signs Ranveer Singh as brand ambassador
Zomato’s latest brand campaign is live with Ranveer Singh and cricketer Chris Gayle across major digital and offline channels across the country. In the campaign, Zomato’s brand ambassador Ranveer...
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X is testing three paid membership tiers
X is going to test three new paid premium membership tiers, to bring in extra revenue. The platform plans to dissect its current $8 Premium subscription into three different plans: Basic, Standard,...
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Jewellery brands to tap into digital to reach new-age audiences this festive...
With the festive season influencing the larger part of the consumer shopping trends, a report by UBS shows that 70% of consumers expect their festive spending to rise while another 18% expect stable...
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Lendingkart appoints Tilt Brand Solutions as its Communication partner for...
Lendingkart has appointed Tilt Brand Solutions as their communications partner for their upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Brand & Communications...
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Croma on Cruise: One-of-a-kind Experiential Pop-Up on Sea
Croma, a leading electronics retailer, recently set up an experiential pop-up after the launch of the iPhone 15 series. The brand offered an opportunity to 15 winners who pre-booked the iPhone 15...
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Dell, Titan and Samsung are India's most desired brands: TRA Research
Dell Laptops has clinched the title of the #1 Most Desired Brand of 2023 in TRA’s Most Desired Brands Report. This marks the third consecutive year that Dell Laptops has earned this recognition....
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Users notice unlabelled ads on X that can't be blocked or reported
Users have noticed unlabelled ads on X that appear amidst posts that can’t be retweeted or liked and don’t even show who posted it, as reported by Mashable. Normally ads on the platform appear with...
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Manu Kumar Jain joins G42 India as CEO
Former Global Vice President of Xiaomi Technology, Manu Kumar Jain has joined G42 as the Chief Executive Officer (CEO) of its India business. The Abu Dhabi-based G42 is an artificial intelligence (AI)...
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Case Study: How Cadbury Celebrations used gen AI to craft personalised...
Cadbury Celebrations redefined celebrating birthdays by targeting the most fundamental aspect of the occasion: the ‘Happy Birthday’ song. Conceptualised by Ogilvy and Wavemaker, as well as technology...
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