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KFC and McDonald’s the #UnlikelyFriends of socialverse
A core part of our contemporary web-age lifestyle demands us to cherish our deep emotions on the screens; through social media Friendship’s Day emerged as another opportunity for digital buffs to post...
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Milaap runs a crowd funded campaign to help children #GetOnTheBus
As Thomas Paine once preached, “The mind once enlightened cannot again become dark.” Education is the element that polishes and prospers this enlightenment, but unfortunately belonging to the part of...
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Can Dove carry the #RealBeauty legacy with Break the Rules?
For decades cosmetic, skincare, and fashion brands have peddled the notion that in order to look beautiful a woman has to conform to predetermined societal norms of beauty. Women with a darker...
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#TeaForTrump places the Kolkata based tea brand on international charts
The globe threw the title of a Buffon on him, turning him into an embodiment of evil, but he is soaring higher than ever, all set to reign through the support of his dubious followers. Sheldon Cooper...
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#NamakKeWaastey re-inforces Tata Salt’s ‘Desh ka Namak’ ideology for Rio 2016
Oozing with patriotism through their campaign #NamakKeWaastey, Tata Salt, strokes a brush of tricolour, sparkling with emotions that reflects their eagerness all through their social media pages....
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Cadbury #Madfie shines on with humor
Human nature as we decipher is in constant crave of companionship and those who acknowledge and accept our raw, unfiltered version gleefully become dear to us. Claimed to be above most relationships,...
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#SupergirlOnZCafe: A story in 360 degrees
It was a Once Upon a Time tale from the DC universe, unfolding the mysteries of the Super Girl. To put this fictional story on air, English channel Zee Cafe, inclined upon the social-verse to amplify...
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Netflix takes a desi route with #LifeWithoutNetflix
What happens when an unstoppable force meets an immovable object? Success, but only if you play your cards right. Netflix, the world’s most popular on-demand media streaming company is all focused on...
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Micromax Bangladesh lets out a #RoarForHelp
Parts of the world driven by superstitious flesh-trade, negligence and apathy towards fellow beings, lack of education is leading towards concerning depletion of tiger-bearing forests. Dwindling...
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6 revolutionary Indian campaigns that swept Cannes Lions
Cannes is the Mecca of advertising and every Lion won is no less than the eternal light shining upon your work. Winning at Cannes Lions is much more than a matter of prestige; a Lion stands for the...
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Finolex to the rescue of Super Mario – you heard it right
Endless running around the green pipes to defeat the evil Team Rocket – oh, the good old days, saving Super Mario was the one thing we lived for. Stumbling across all the green pipes to find coins or...
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Friendship Day campaigns that hit the sweet spot in 2016
“Friendship is the hardest thing in the world to explain. It’s not something you learn in school. But if you haven’t learned the meaning of friendship, you really haven’t learned anything,” – Muhammad...
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Decoding JSW Groups’ #RuknaNahiHai
Resorting to keep political and religious differences at bay, the foremost modern Olympics were held, back in 1896 in Athens. Currently sheltering and stimulating athletes and their games, it has...
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[Campaign Review] #ChewTheCola a social aly to Center Fresh’s TVC
Centre Fresh, a chewing gum variant from Italian confectionary manufacturer, Perfetti Van Melle is one of the largest selling gum brands in India. Not just the product, but also their creative and...
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Viu India asked users about their #FriendsOfAKind
“Welcome to the real world! It sucks – you’re going to love it!” Remember when Monica said that to Rachel? That’s when every 20 something teared up smiling and nodded insistently in agreement with the...
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Edelweiss’s #IAmTeamIndia strives to standout with its Olympic campaign
The yearning to reach the medals is thriving and the entire world is in awe while being the spectators to this glorious global sporting event, where athletes are sprinting and shooting towards their...
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#ChangeTheRhyme challenges the root of all beauty stereotypes
If you’re one of those people who grew up listening to princess stories or how important it is for girls to be prim, proper and perfect with their white skin and brown locks, no wonder you are already...
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Ola says save the environment and #DoYourShare
Barry Commoner once said some thought-provoking words, “Environmental pollution is an incurable disease. It can only be prevented.” We, humans are the only hope left for this prevention and as...
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[Campaign Feature] The Battle for Indian Independence – #FightForFreedom
Social Samosa features one of the longest and most celebrated campaigns in Indian history – #FightForFreedom. To make Indian Independence a reality, an agency set off on a journey – a journey that...
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[Case Study] Curofy portrayed a contrast world of #DoctorsVsSuperheroes
Brand Curofy A Doctor’s only app, Curofy with their in-house marketing tram created a campaign, bizarre and entertaining as they like to call it titled Doctors V/s Superheroes. Objective The team at...
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